APO Group, VoxAfrica ink content deal
Pan-African communications company APO Group and African broadcaster VoxAfrica have entered into a content partnership.
The deal aims to ensure all APO content, including text, images, video and audio, is published on VoxAfrica’s website in English and French.
APO Group said it believes in VoxAfrica’s vision to strengthen the link between the African continent and the diaspora and aims to ensure positive African stories are delivered to audiences around the world.
Through the deal, VoxAfrica will have access to free content from diverse sources provided by APO Group’s content feed, including news from more than 300 multinational companies operating in Africa, major international institutions, sporting organisations and African governments.
Immaculate Okorie, marketing and content manager at VoxAfrica, said: “VoxAfrica has a vested interest in promoting a real and positive image of Africa. Our mission is to change the way the world sees Africa through an innovative Afro-centric approach, whilst delivering quality information and entertainment to a global audience.
“We are excited to announce our partnership with APO Group, a platform that enables organisations to produce a real, measurable impact in Africa and beyond. The stories they distribute every day will enhance our online content with up-to-the-minute news from some of the biggest organisations operating in Africa.”
Nicolas Pompigne-Mognard, founder and chairman of APO Group, said: “APO Group is renowned for delivering our clients’ content to prominent news websites, but broadcasters like VoxAfrica have a wider reach into the entertainment space, providing them with the opportunity to connect with new audiences.
“Partnerships like this are a fantastic way to deliver more value to our clients while spreading the word about Africa far and wide.”
VoxAfrica offers a variety of African news, current affairs, dramas, soaps, and documentaries, it is one of the most popular broadcasters of African programming in Europe and Francophone Africa, and in 2020, it became the UK’s first freeview channel dedicated to African content.