AMVCA adds MTF Award category
Six films from the MultiChoice Talent Factory (MTF) Academy have been nominated by the Africa Magic Viewers’ Choice Awards (AMVCA) in the newly launched MTF Award category.
Aimed at rewarding excellence in storytelling, it is also a platform for MTF alumni across West, East and Southern Africa to build creative reputations and provide a springboard for their careers.
The films were produced by students of MTF’s class of 2019 and include Life of Bim (West Africa), DreamChaser (West Africa), Ensulo (East Africa), Promises (East Africa), Savannah Skies (Southern Africa) and The Painting (Southern Africa).
Life of Bim is about an aspiring footballer whose dreams of going professional are threatened by family pressures; Dreamchaser follows a young woman as she navigates the music industry; Ensulo is about a princess whose life changes dramatically after the death of her father; Savannah Skies centres on a young woman forced into marriage; and The Painting follows a struggling artist who finds a painting that brings a surprising twist to her life.
MTF Academy director Femi Odugbemi said: “I am excited about the new MTF category in the AMVCA because it showcases the AMVCA’s commitment to the importance of professional training as a critical factor towards enabling richer storytelling.
“This new category carries the hopes of many aspiring filmmakers and as Africa’s most-loved storyteller, we are honoured to have played a role in unearthing this talent.
“Since inception in 2013, the AMVCAs celebrates contributions of African filmmakers, actors and industry specialists in the continued growth of the continent’s film and television industry and lives up to one of the MultiChoice Group’s mandates of being the most-loved African storyteller.”
Reatile Tekateka, MultiChoice Africa’s executive head of corporate affairs, added: “We hope platforms such as the MTF and AMVCAs will catapult them to greater heights.”
The categories will be decided by the AMVCA panel of judges, headed by award-winning filmmaker and MTF Academy dDirector for West Africa Femi Odugbemi, who is returning as head judge for the fourth time.