Alex Iwobi lines up for MultiChoice
Nigeria and Arsenal footballer Alex Iwobi has become a brand ambassador for pay TV company MultiChoice Nigeria.
Iwobi will initially be the face of MultiChoice-owned DSTV Compact, a subscription package that features football and entertainment content.
“We are pleased that we are bringing the excitement of the new football season even closer to our customers,” said John Ugbe, MD of MultiChoice Nigeria.
“Iwobi’s energy and the passion he displays on the pitch is what endears him to fans across the world and, as such, makes him a good fit for our brand.”
Ugbe added that the endorsement deal was a way of showcasing African and Nigerian talent in football.
Iwobi, who plays as a forward, said: “It’s an honour to be an ambassador for DSTV. Their passion for promoting sports is unrivalled across Africa.
“It has shown over the years that it is committed to bringing the highest quality of sporting programmes and entertainment to millions of Africans. I’m looking forward to the launch of our first project and many more to come in the future. I’m thankful to everyone who has made this possible and excited to be part of the DSTV family.”
Frederik Obasi, commercial agent for Iwobi, added: “It’s been a pleasure putting this exciting partnership together with MultiChoice. They have demonstrated their commitment to empowering the new generation of African talent.
“DSTV is a huge platform, which gives Iwobi exposure not just in Nigeria but the whole of Africa, and we are looking forward to this long-term partnership,” he said.
Iwobi recently represented Nigeria in the recently concluded FIFA World Cup in Russia.
DSTV is one of the leading pay TV platforms in sub-Saharan Africa with over 100 channels and more than 11 million subscribers. It was one of the four official African broadcasters of the World Cup.