African TV subs to rise by 16 million

By Content Nigeria reporter
January 13, 2023

Africa: pay TV subs by platform in 2028 (million)

The number of pay TV subscriptions in Africa is set to increase by 16 million by 2028, leading to a total of 57 million across the continent, according to Digital TV Research

Subscriber numbers are expected to climb by 38% between 2022 and 2028. However, pay TV revenues will rise by only 29%, indicating that subscribers will pay less, said the UK analysis firm.

African pay TV revenues are tipped to reach US$6.44bn by 2028, up from US$4.99bn in 2022. South Africa-based MultiChoice (which operates satellite service DStv and terrestrial service GOtv), StarTimes/StarSat and Canal+/Easy TV account for 89% of Africa’s pay TV subscribers.

While MultiChoice will continue to lead, with 21 million subscribers expected by 2028, StarTimes/StarSat will account for 19 million and Canal+/Easy TV will follow with 11 million, said Digital TV Research.

“No new major players will start. Instead, these three operators will battle for supremacy, often by cutting prices,” said Simon Murray, principal analyst at Digital TV Research.

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