African SVoD subs to soar in next five years


By Content Nigeria reporter
February 13, 2023

News
Africa SVoD subs by platform by 2028 (000)

Africa will add nine million SVoD subscriptions by 2028, taking the total to 15.57 million, according analysis firm Digital TV Research.

Global streamer Netflix will be the biggest winner on the continent, with 6.94 million subscribers expected by 2028 (45% of the region’s total).

Amazon’s Prime Video can expect to attract just over three million new customers and Showmax 2.21 million, Digital TV Research said, but Disney+ may only reach 1.29 million fresh subscribers, with its SVoD roll-out expected to be restricted to Nigeria and South Africa.

Other platforms such as Paramount+ and Apple TV+ will make much smaller gains, according to the research,

Despite the growth, streamer penetration rates will remain low overall, with only 7% of African households paying for at least one subscription because of economic and technological factors.

“Take-up is inhibited by low disposable incomes,” said Simon Murray, principal analyst at Digital TV Research. “Limited broadband penetration also stifles growth, with few mobile operators offering OTT options.

“Not all global SVoD platforms will start in every African country, restricting choice.”

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