African pay TV subs set to hit 46m
The number of pay TV subscribers in Sub-Saharan Africa will grow to 45.63 million by 2024, according to the newly published Sub-Saharan Africa Pay TV Forecasts report.
This suggests Sub-Saharan Africa will add 16 million subscribers in the next six years, marking an increase of 61%. Pay TV revenues were forecast to reach US$7.72bn by 2024, up by US$2.3bn on 2018.
Three big operators – MultiChoice, Vivendi/Canal+ and StarTimes – dominate the Sub-Saharan Africa pay TV market, with a combined 93% market share.
At the end of 2018, pay TV operator MultiChoice had over 14.34 million subscribers on its DStv and GOtv platforms and this figure is estimated to increase by five million by 2024.
France’s Vivendi had 4.01 million subs to its Canal+ satellite TV platform and Easy TV by the end of 2018, which will climb to 6.21 million by 2024, said the report. StarTimes had 7.75 million pay TV subscribers by the end of 2018 and it is estimated to reach 14.85 million by 2024.
According to Simon Murray, principal analyst at the report’s publisher, Digital TV Research: “Subscriber numbers will climb by 61% over this period, but pay TV revenues will rise by only 42% – indicating lower ARPUs. Pay TV revenues will reach US$7.72bn by 2024, up by US$2.3bn on 2018.”