Africa Magic marks 20th anniversary

By Content Nigeria reporter
October 6, 2023


MultiChoice-owned channel Africa Magic is celebrating 20 years of crafting, inspiring and celebrating the magic of African storytelling.

Africa Magic, which started with just one channel in 2003, has grown to a bouquet of seven channels within the past two decades: Africa Magic Showcase, Africa Magic Urban, Africa Magic Family, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa and Africa Magic Epic.

The brand has established itself as the reliable home of high-quality family entertainment in Africa, according to MultiChoice. With over 30,000 hours of original content, and an estimated one million viewers daily, Africa Magic has “elevated the business of movie production and licensing on the continent while also discovering and nurturing talents for the entertainment industry,” the pay TV group added.

Over the past 20 years, the channel has achieved milestones including commissioning original Nigerian content, reaching audiences across over 42 countries in Africa, having partnerships with Nollywood, creating the Africa Magic Viewers’ Choice Awards (AMVCAs), introducing the first Industry Merit AMVCA, putting African fashion on the map and bringing Big Brother to Nigeria.

Other achievements include launching shows such as Nigerian Idol, Ultimate Love, The Voice, Come Play Naija, and other shows and telenovelas. It has also introduced the MultiChoice Talent Factory to support emerging filmmakers, creating over 260-episode series yearly, and investing in storytelling through the airing of indigenous channels.

In celebration, the channel has unveiled a new logo and identity colours for each of the seven Africa Magic channels.

Busola Tejumola, executive head of content and West Africa channels at MultiChoice West Africa, said: “Changes to Africa Magic channels represent the beauty, spirit, peculiarity and diversity of cultures on the African continent. As part of Africa Magic’s 20th anniversary celebrations, we are unveiling a new Africa Magic logo with unique colours for each of the seven Africa Magic channels available on DStv and GOtv.

“We have had two decades of impactful storytelling and growth with our audience at the heart of this journey. The new logo and colours of Africa Magic channels represent the tenacity, creativity, enthusiasm, warmth, harmony, happiness, inspiration and hope among the diverse cultures on the African continent. As we celebrate this milestone, Africa Magic looks forward to more decades of quality entertaining content for our esteemed audiences.

“We are delighted to offer DStv Compact and GOtv Supa+ customers this open window to the exclusive Africa Magic Showcase channel during our 20th anniversary celebrations. We understand that our customers have been a bedrock for our past and present success and, as such, they are major stakeholders in the ongoing celebration.”