AFC, StarTimes in media rights deal

By Content Nigeria reporter
April 30, 2021


The Asian Football Confederation (AFC) has partnered with pay TV operator StarTimes to broadcast the AFC’s national team and club competitions in sub-Saharan Africa for 2021.

Dato’ Windsor John

The competitions include the AFC Asian Qualifiers – Road to Qatar Final Round (until December 31) as well as the group stages, knock-out stages and finals of the AFC Champions League 2021 and the AFC Cup 2021.

According to the Chinese-owned pay TV operator, this move will further expand its already impressive portfolio of rights, which includes the Bundesliga, UEFA Europa League, the FA Cup and the UEFA Euro 2020.

AFC general secretary Dato’ Windsor John said: “The AFC is delighted with this new partnership, which will bring the best of Asian football to the sub-Saharan African region, and we are thankful to the StarTimes for recognising the value of the AFC’s competitions.

“The agreement will not only increase the exposure of our world-class competitions and platforms beyond the continent but also enhance the stature of the AFC’s brand as we continue to expand our family of global partners.”

Philippe Zou, StarTimes’ content operation centre director, added: “We are delighted to partner with the Asian Football Confederation to bring the AFC’s national team and club competitions to Africa. Football is by far the most popular sport in Africa and African fans expect to enjoy the best football events. I am sure they will be very excited to watch the AFC competitions.”

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