Accelerate TV service clocks up 6,000 subs

Digital lifestyle and entertainment platform Accelerate TV has told Content Nigeria that its Afro-centric subscription video-on-demand (SVoD) service Accelerate Plus has chalked up 6,000 subscribers since launching in April.

The app can be accessed in all African countries and some parts of Europe and the US, and curates content from Africa in various categories including drama, films, music, talkshows, lifestyle and entertainment.

Subscribers to the Lagos-based streaming platform can watch shows such as Visa on Arrival, The Olive, The Cover, Third Avenue, Pay Day, Lovers & Sinners, Far From Yesterday and period drama The Herbert Macaulay Affair.

The service recently launched a romantic comedy series called Just Friends. The show tells the story of two lovebirds in Lagos, Nigeria. It was created by Victor Aghahowa and produced by Nne Nlemadim with associate producer Betty Nicholas. It stars Chy Nwakanma, Charles Etubiebi, Martha Ehinome, Toluwa Wumi and Lucy Ameh.

“Accelerate Plus aims to be a forerunner in shifting the dominant narrative about Africa, a key reason that led to the creation of the platform as a space to highlight only the continent’s finest creative works,” said the company.

The subscriber announcement comes in the same week UK analysis firm Digital TV Research forecast the number of SVoD subscriptions in Africa will triple by 2027.

There were 4.9 million SVoD subscriptions in Africa at the end of 2021, and Digital TV Research predicts this figure will increase to 13.64 million by 2027. This means 6.6% of TV households will pay for at least one subscription by 2027, up from 3.9% at the end of 2021.

Netflix is expected to remain the market leader, with 6.41 million subs by 2027, up from 2.72 million at the end of 2021. This represents 48% of the region’s total SVoD subscriptions.

tagged in: Accelerate Plus, Accelerate TV, Netflix, SVoD