ViacomCBS ups Monde Twala to BET role
ViacomCBS Networks International (VCNI) has promoted Monde Twala from his current role with ViacomCBS Networks Africa to peer lead at BET International.
Twala will work with Kerry Taylor, executive VP of VCNI’s entertainment and youth brands, and the larger international division to guide editorial direction and identify opportunities to strengthen and grow the BET brand outside the US.
Twala is currently senior VP of ViacomCBS Networks Africa, editorial and general manager. During his tenure he has played a key role in the creation of ViacomCBS Africa’s major music events, including the Africa Day Benefit Concert at Home, the first virtual benefit event to support children and families in Africa impacted by the Covid-19 pandemic, and the MTV Africa Music Awards.
Additionally, Twala has worked alongside local production teams to create a range of programming including MTV Newsish, BET Breaks, scripted biopics and reality formats.
“As head of BET’s largest international market, Monde has an incredible track record of driving development and growth for all of our ViacomCBS brands across the African continent,” said Taylor.
“He is a passionate champion of the brand and I have no doubt that he will drive it forward in a strong, impactful way while ensuring BET International elevates black culture globally.”