ViacomCBS Networks Africa and YouTube have partnered with British actor and producer Idris Elba to host a home-based benefit concert for Africa Day.
The May 25 concert is aimed at raising funds to support the World Food Programme and Unicef in their work to help African children and families affected by the Covid-19 pandemic.
African musicians performing from home for the concert include Davido (Nigeria), Burna Boy (Nigeria), Bebe Cool (Uganda), Busiswa (South Africa), C4 Pedro (Angola) and Reekado Banks (Nigeria)
There will also be special messages from South African comedian and author Trevor Noah, the host of Comedy Central US’s The Daily Show with Trevor Noah; reigning Miss Universe Zozibini Tunzi; American rapper and actor Ludacris; and UN Goodwill ambassador and actress Nomzamo Mbatha, among many others.
Elba, who has recovered from Covid-19 after being diagnosed in April, said the concert would provide “a moment to shine a light on African arts to benefit the African homeland and its people.”
The star of TV series including The Wire and Luther and movies such as Pacific Rim added: “A continent of this size should find a way to dig deep and stand up for one another at a time like this. It’s important for the future, and history will not forget.”
Monde Twala, senior VP and general manager for ViacomCBS Networks Africa, said: “We are proud to have formidable partners and talent on board as we tackle this unprecedented humanitarian crisis. ViacomCBS Networks Africa is proud to work alongside YouTube to support the World Food Programme and Unicef in their efforts.”
Alex Okosi, YouTube MD of emerging markets in Europe, the Middle East and Africa, added: “African Music is powerful in its ability to uplift and connect the world. YouTube is proud to be a platform for the amazing talent that have come to celebrate Africa Day and play a role in helping to raise funds for those affected by Covid-19 on the continent.”
Lola Castro, the World Food Programme’s regional director for Southern Africa, said: “With so many people on the continent already acutely food-insecure, we are extremely concerned about the prospect of Covid-19 causing a hunger catastrophe.”
On May 25, the benefit concert will stream on MTV Base Africa’s YouTube channel at 18:00 CAT and across TV networks MTV Base (DStv channel 322), MTV (DStv 130), BET Africa (DStv 129) and Comedy Central (DStv 122) at 21:00 CAT.
After Africa Day, organisations and individuals will still be able to contribute towards fundraising through the World Food Programme and Unicef campaign website.
ViacomCBS Networks International (VCNI) has rejigged its executive leadership team in Africa ahead of veteran exec Alex Okosi’s move to YouTube EMEA.
Craig Paterson, senior VP, business operations for VCN Africa, and Monde Twala, VP of VCN Africa’s BET and of youth and music at VCNI and Africa, have been elevated to lead VCN Africa as co-general managers.
They will take up the positions on March 1 after Okosi leaves his role as executive VP and MD of VCN Africa and BET International at the end of February to join YouTube as MD of the Google-owned platform’s EMEA emerging markets.
As senior VP and general manager at VCN Africa, Paterson will be responsible for all corporate functions, including business development and strategy.
He spent nearly five years at Viacom, beginning in 2011 as VP of operations and finance in Africa and returned to the company in 2018 as senior VP of business operations in Africa.
As senior VP and general manager, editorial at VCN Africa, Twala will focus on content, creative, editorial and marketing for VCNI brands.
Twala joined the company in 2016 after nearly 20 years’ experience in the South African broadcasting and media industry.
“Since launching MTV Base in 2005, Alex has spearheaded the development of our business on the continent, which now delivers more channels to Africa than any other international network, reaching 100 million viewers in 48 territories across MTV, Comedy Central, Nickelodeon and BET,” said Raffaele Annecchino, president of ViacomCBS Networks EMEA and Asia.
“Craig and Monde are experts in their respective areas and in addition to incredible business acumen, have demonstrated leadership and collaborative excellence throughout each of their careers and tenures with the company,” added Annecchino.
YouTube has awarded family entertainment satellite TV network WapTV the Silver Play Button Award after its YouTube channel achieved the milestone of 100,000 subscribers.
Wole Adenuga, WapTV’s MD, said: “We appreciate every one of our 130,000 Subscribers on YouTube. We are equally grateful to YouTube for this award as a recognition of the quality of our content. While we continue to have millions of viewers watching WapTV on live TV via satellite, the YouTube channel helps us satisfy audiences who want to re-watch something they have already seen on TV, as well as those who prefer the video-on-demand method of consuming content.”
WapTV’s YouTube channel is free and gives subscribers unlimited access to thousands of programmes including Papa Ajasco, This Life, Superstory, Nnenna & Friends and Binta My Daughter.
It is available across Nigeria and other parts of Africa on all major satellite TV platforms, on DStv 262, StarTimes 116, GOtv 102, StarSat 189, PlayTV 275, TStv 223 and MyTV.
Christian television station Emmanuel TV’s YouTube channel has passed the one million subscriber mark, making it the most watched Christian ministry online.
Launched in 2006 by TB Joshua, founder of The Synagogue, Church of All Nations, it aims to follow three principles: changing lives, changing nations and changing the world.
Emmanuel TV has attracted viewership in a number of territories, including Australia, Europe, Africa, South America, Asia and North America.
Although the station’s programmes come in different languages, each language has its own YouTube channel. This diversity has amounted to the TV station attracting a total of 1.4 million subscribers and more than 500 million views.
Despite the fact Emmanuel TV airs its Sunday services live weekly, it also airs documentaries on social issues such as unemployment, education, migration and deportation and other related Nigerian stories.
The station also broadcasts other Christian programmes, such as Standard for Life, Prayer for Viewers, World Prophecies, Changing Lives Interviews, Christian Cartoon Series for Children and Musical Renditions from Emmanuel TV Singers.
The television station’s humanitarian arm provides charitable assistance to prisons, rehabilitation centres and flood victims around the world.
TB Joshua is also the executive producer of Emmanuel TV.
Nigerian web series The Bridge is set to return to screens tomorrow.
The show, produced by BusinessDay Media, will start airing weekly from September 13.
The series consists of 13 episodes and will air on both Silverbird Television, Business Day Television and the YouTube channel of BusinessDay partner FCMB Group.
Anchoring the show will be Arese Ugwu, author of The Smart Money Woman, and other guest speakers are Mai Atafo, creative director of Nigerian fashion brand Mai Atafo; Adebola Williams, co-founder of Red Media and Statecraft; as well as other successful business owners.
Viewers will be able to take part in practice lessons. The aim of the show is to improve financial literacy among young people and help them build successful businesses.
Nigeria’s minister of information and culture Alhaji Lai Mohammed kicked off the second edition of the Creative Nigeria Summit (CNS) this week, calling on the creative industry to focus on what consumers want.
The CNS is a two-day conference held annually to bring together international and indigenous experts, thought leaders, industry players and renowned professionals within the Nigerian film and television industries to discuss issues affecting the business.
His speech in full:
Good morning gentlemen, and welcome to the 2018 Creative Industry Summit, with the theme Content – The Future of Nigerian Film and Television in a Digital Era.
This is the second edition of the summit, which started last year. The summit has thus become an annual event designed to bring together international and indigenous experts, thought leaders, key players and renowned professionals from the entertainment and media industry, to examine and exchange ideas and innovations, to create sustainable solutions to challenges and harness the full potential of the Nigerian film and television industry.
The two-day summit, put together by Think Tank Media and Advertising Ltd, in conjunction with the Federal Ministry of Information and Culture, was born and executed out of a desire to urgently transform the film, television and music sectors into a well-structured industry.
The first edition last year achieved several milestones:
i) Following the summit, a delegation of the Nigerian Film and Music Industry, led by my humble self, held a piracy stakeholders’ meeting with the inspector-general of police, resulting in the establishment of police anti-piracy units in all the 36 states. The subsequent extensive piracy raids have led to the confiscation of pirated products worth hundreds of millions of naira.
ii) Granting of pioneer status for the creative industry by the federal government to reduce financial burdens on new investments and encourage both foreign and local investments within the industry.
iii) A meeting with the governor of the Central bank of Nigeria requesting the provision of stimulus capital for the creative industry to be invested through long-tenured single-digit debt to private investors to build 100 community cinemas, six music arenas across the geopolitical zones and state-of-the-art pre- and post-production facilities across the country.
iv) Granting of special priority status to international and national investors to access foreign exchange.
v) A sovereign guarantee to back up international loans to achieve any of the stated infrastructure projects.
vi) Co-ordination of an arrangement to establish a world-class media services production company that will produce Premier League [football], music videos for artists, films for Nollywood and TV shows and soaps for television.
vii) Setting up of an audience rating and measurement body for TV and radio, on the back of the ongoing rollout of the digital switch-over (DSO).
During the intervening period between the inaugural edition and the year’s summit, our personal research has been focused on an understanding of what, in particular, the customers in the 24 million TV households in Nigeria really want. We have arrived at the findings that the digitisation of television required a much deeper understanding of customers, content and the quality of delivery of ‘video.’ Yes, I did not use [the word] television and that is because that is not what people all want to watch. They want to watch videos, however they are delivered, including – but definitely not limited to – television.
The landscape has changed. The accelerating shift towards mobile delivery continues unabated and a content rekindling has left consumers feeling lost in a sea of available programming. I believe the time to act is now. Media and entertainment companies that want to stay in the game may need to embark upon a holistic, coordinated and integrated programme of digital innovation to focus their resources, investments and capabilities on the things that truly matter.
With respect to content consumers in Nigeria, a well-researched survey of what the customers want, where they are, what they watch, want to watch, when and how they want it delivered, does not exist. The stakeholders within the ecosystem of the DSO project are unfortunately focused on their immediate economic returns and convenient modules of implementation. But technological growth does not flow along those lines and, in the near future, smart media entities will outstrip all plans, institutions and government power and reach the customer, leaving non-informed players with empty castles.
On the issue of content, Nigeria is the clear leader in raw content in Africa. Nollywood, hip-hop, Afrobeat and our comedians testify to this. But we are hardly monetising them either through production, distribution or royalty collection. In fact, with about 20 billion naira currently expended on the DSO, less than N500m has gone into content. It is apparent Nigeria has forgotten that video, not television, is about content.
And everywhere in the world, Video has exploded via on-demand and live streaming. Online TV or subscription services are now the norm – YouTube, Netflix, Iroko etc. Video is now delivered via social feeds like Facebook, WeChat, LINE etc. Indeed, video is the future of media on the web and is competing with scheduled linear TV content for consumer attention. I implore the key players in the DSO project to focus on any of the above.
A recent survey done in over 42 countries revealed that expected video consumption on devices over the next three years will grow 45% on mobile, 45% on internet-enabled TVs, 40% on tablets and 36% on laptop computers. Traditional TV grew by 0%. This led the researchers to come to the conclusion that video is not only increasingly consumed from the internet, it is clearly going mobile.
TV companies have used their advantage of being first in the homes to introduce data to the homes, thereby not only improving their revenues significantly but securing their roles in the future of video watching. Some 70% of homes in the UK get their data from Sky, Virgin or YouView. In fact, BT, the main telecom operator, rushed to set up their own TV entity, acquiring Champions League football rights and offering it for free, if you buy data from them. Who is doing this in Nigeria? This is where we have to play.
Very soon the race for content will begin. With a significant increase in the number of distribution channels and a variety of content to choose from, the clear winner will be the media company that invests in high-quality original content that has taken into consideration the preferences of the customer. Ultimately, the goal will be to match content with audience expectation and enjoy maximum compensation.
Ladies and gentlemen, permit me to use this opportunity to salute all the players in our creative industry. They have all made Nigeria proud. Between the 2017 summit and this year’s edition, we have seen a harvest of global recognitions for our industry players. Mo Abudu and Omotola Jalade-Ekeinde were named among the top 50 women doing extraordinary things on the worldwide stage by Variety magazine, and prolific author Chimamanda Adichie’s novel Americanah was listed in the New York Times’ list of 15 remarkable books by women that are ”shaping the way we read and write fiction in the 21st century.”
Also, Wizkid has made history by becoming the first African artiste to sell out the Royal Albert Hall in London, while Davido emerged winner of the 2018 BET Award International Act. Congratulations to all these stars who are making our country proud, and indeed to all of you in the rapidly flourishing creative industry
Finally, let me assure you that this administration remains dogged in its determination to grow the creative industry and turn it into a creative economy. I wish you all fruitful deliberations and I thank you for your kind attention.
For more information about the conference, click here. The Twitter hashtag for the event is #CNS2018 and the Instagram account can be found here.