Econet Media-owned African pay TV company Kwesé TV has established a strategic partnership with Nigerian mobile telephone operator 9mobile.
Kwesé has signed a distribution agreement with the telecommunications company ensuring that its customers can purchase Kwesé decoder kits and services at 9mobile stores.
Meanwhile, 9mobile subscribers will get exclusive data bundles to access Kwesé iflix, the VoD joint-venture it formed with Asia-based service iflix.
General manager of Kwesé TV Nigeria Elizabeth Amkpa said of the 9mobile pact: “This partnership extends our distribution network and makes our products accessible to even more Nigerian consumers.
“We are currently operating in select 9mobile Experience Centres in Lagos and we will soon be available in other major cities across the country in partnership with 9mobile.”
Currently, there are six participating 9mobile stores, all of which are situated in Lagos. Locations include The Palms Shopping Mall, Ikeja City Mall, Adeola Odeku Street on Victoria Island, Mushin, Surulere and Festac Town.
Adebisi Idowu, 9mobile’s VP of marketing, also commented: “9mobile is determined to continue meeting the passion point of Nigerians, especially customers on the network, and Kwesé TV offers yet another major platform to do so.”
Kwesé TV has over 70 channels that offer varied entertainment, from lifestyle to news. Since its launch in Nigeria in 2017, it is fast becoming one of the leading pay TV platforms in the country.
Video-on-demand (VoD) service Iroko TV is partnering with new talent platform Cream to showcase up-and-coming movie makers nationwide from this week.
In a panel discussion at the recently concluded Nigerian Entertainment Conference (NECLive), Iroko TV CEO Jason Njoku and Cream CEO Dapo Oyebanjo (aka Nigerian musician D’banj) disclosed that both platforms have formed a partnership that will help young filmmakers launch their work to the public.
According to Oyebanjo, mobile platform Cream already has more than 3.5 million subscribers for music and the company is now ready to work with the film industry to build up an audience and help fund movies.
“Cream is all about building talents and forging partnerships between brands. This is what we aim to do by partnering with Iroko TV for filmmakers on our platforms,” said Oyebanjo at NECLive.
”Every month, beginning from the month of May, we will be picking 10 scripts that we believe will interest viewers. We will take each script to the professionals and a video will be shot and produced by us.”
Launched in 2016, Cream (referring to creative, reality, entertainment, arts and music) is a platform that provides creative minds with the opportunity and space to showcase their talents and build their brand.
Iroko TV is an online TV platform. Often described as the ‘Netflix of Africa,’ it is one of Africa’s biggest mainstream online movie websites, giving subscribers instant access to more than 5,000 movies and TV series.
Iroko is already available in Nigeria and South Africa, while a French-language version launched in Senegal, Cameroon, both Congos and the Ivory Coast last year. The service recently launched in Ghana.