Tag Archives: Viacom International Media Networks

Nickelodeon preps NickFest Nigeria

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Children’s network Nickelodeon Africa is set to hold the third edition of NickFest Nigeria in Lagos in September.

The annual family festival takes place on September 28 and 29 at the Balmoral Convention Centre, Federal Palace, Victoria Island in Lagos

Organised by the African arm of Nickelodeon parent Viacom International Media Networks (VIMN), in partnership with drinks brand Maltina, the event is expected to see more than 6,000 children and families attend.

Alex Okosi, executive VP and MD at VIMN Africa and BET International, said: “NickFest Nigeria 2019 provides an amazing opportunity to bring children and families together for an awesome festival filled with their favourite Nickelodeon characters, superstar musicians and other engaging entertainment. It is through our continued partnership with Maltina that we are able to bring this memorable experience again to Nigeria.”

Emmanuel Oriakhi, marketing director of Maltina owner Nigerian Breweries, added: “We are very proud to partner with Nickelodeon to bring all the excitement of Nickfest Nigeria to the whole family. Nickfest is one of those events that the whole family can enjoy and it’s an event that nourishes those precious family moments.”

According to the beverage firm: “This year’s NickFest Nigeria 2019 will involve plenty of singing and dancing and will feature superstar characters from Nickelodeon such as SpongeBob SquarePants, Paw Patrol, The Rise of the Teenage Mutant Ninja Turtles and Shimmer & Shine.

“The two-day event will also feature The Celebrity Slime Challenge, where popular personalities are ‘slimed’ green in an effort to raise both awareness and funds for children’s support through NGO projects in Nigeria,” the company added.

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MTV Shuga drama returns to Nigeria

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Drama series MTV Shuga, which recently premiered its new season in South Africa, is making its way to Nigeria and is in search of new talent.

Produced by award-winning producer Tope Oshin, MTV Shuga addresses issues affecting young people such as sexual health, gender-based violence, contraception, family planning and other social issues. In the show, participants who will be judged based on their originality and acting skills.

Auditions will be held on April 4 at the Classique Event Centre, Ikeja, Lagos and registration can be done . Interested people must be Nigerian, aged over 18 and be ready to provide a valid photo identification and a headshot photo.

Georgia Arnold, executive director of the MTV Staying Alive Foundation, said: “We are excited to bring back the public auditions for the new season of MTV Shuga Naija.

“Our aim is to continue using relatable storytelling to educate and empower young people about social issues like contraception, sexual health, family planning and gender-based violence. We can’t wait to discover amazing new talent to join the MTV Shuga family.”

Over the years, youths have been able to make more informed decisions based on the viewing of this drama series, according to Alex Okosi, executive VP and MD at Viacom International Media Networks and BET International.

“MTV Shuga provides an important narrative for our African youth with socially relevant content that resonates globally. This call for auditions is a platform for young talent on the continent to open up the industry with diverse storytelling.”

Talent that has come out of MTV Shuga includes Timini Egbuson, Emmanuel Ikubese, Bukola Oladipupo, Helena Nelson and Jemima Osunde.

MTV Shuga, a long-running drama series and multimedia campaign that was pioneered in Kenya in 2009, is a multi-sectorial partnership led by the MTV Staying Alive Foundation and is supported by MTV Base Africa, the Bill & Melinda Gates Foundation, the United Nations Population Fund and other NGOs.

Set to be on screens in September 2019, the show is aired on Viacom international channels around the world. The content is also offered rights-free to third-party broadcasters and content platforms, and used as a teaching aid by educators, healthcare workers and grassroots HIV/AIDS organisations around the world.

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Viacom channels join MTN Shortz

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Viacom International Media Networks (VIMN) has agreed a deal that puts several of its global channel brands on mobile operator MTN’s short-film streaming platform in Nigeria.

MTN’s Shortz platform will carry shortform content from VIMN brands including Nickelodeon, MTV, MTV Base and Comedy Central as part of the deal, which VIMN secured alongside Lagos-based Arial View Nigeria and MTN.

Under the deal, MTN subscribers will have the possibility to watch all the best shortform video from the iconic VIMN brands via their favourite devices. The deal licenses AVNL to distribute and monetise content to MTN, Africa’s largest mobile network operator with more than 200 million subscribers, including 57 million in Nigeria alone.

Mobile penetration and the demand for short and bite-size content continues to grow in sub-Saharan Africa, thus making MTN Shortz a strategic and long-term platform to reach audiences.

VIMN announced the MTN deal together with a similar content licensing deal with Vodafone in Turkey, which took 300 hours of VIMN’s SVoD content, versioned in Turkish, from Nickelodeon, Nick Jr and Teennick. The content will be distributed exclusively for mobile consumption via the Vodafone TV app.

VIMN has also launched the MTV+ Prime Video Channel on Amazon in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for €2.99 per month. The new offer gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and various premium MTV content on-demand.

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