Tag Archives: StarTimes

StarTimes unveils new OTT brand

Digital TV operator StarTimes has launched a new brand, StarTimes ON, for its OTT business.

StarTimes ON claims to be Africa’s top online video streaming service, with more than 150 channels in at least 10 languages. It covers movies, series, news, music, sports, documentaries and kids’ content.

The launch has led to the upgrade of the original StarTimes app to StarTimes ON. “More excellent international and local channels will be put online, and diverse and rich contents will always be the core of StarTimes ON service,” said Ariel Lin, operation director at StarTimes ON.

Some of the top international channels available on the service include Fox News, BBC World News, France 24, Bloomberg, AMC Movies, Fox Life, Passions TV, Baby TV and NGC. StarTimes ON has also imported local content from TV stations like NTA, ZNBC, TVM, TBC, KTN, RTI and RTs.

Users can access ST Novela Plus, ST Nollywood Plus, ST Dadin Kowa, ST World Football and ST Sport Premium, plus sport including Fifa World Cup, UEFA Europa, boxing, Bundesliga and Ligue 1 matches.

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Yoruba series bound for StarTimes

Nigerian actor Adebayo Salami has produced Yoruba-language series Alagbara exclusively for pay TV company StarTimes.

According to Salami, the 26-episode educational series was produced solely to promote Nigerian culture.

Salami said: “The series is a beautifully crafted indigenous series that sheds light on lives of different men from all walks of life and how they are controlled, manipulated, influenced and reshaped by the women in their lives.”

Salami also appears in the show and the other cast members include Ronke Oshodi Oke, star of 2000 movie Oshodi Oke; Toyin Adegbola; Yemi Solade; Femi Adebayo; Sotayo; Dele Odule; and Bukky Arugba.

Although the release date for the series has not yet been announced by the Chinese-owned pay TV company, it is currently undergoing its final edits.

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StarTimes brings Chinese toon to Nigeria

African pay TV platform StarTimes is partnering with a Chinese production company to release an animated film and series in Nigeria.

Minglang Production animated movie Travel With The Wind

StarTimes has linked up with Minglang Production, based in Hangzhou, China, to release Travel With The Wind next year.

At the screening of a promo for the movie at Ozone Cinema in Lagos, Rosana George Hart, business manager at Silverbird Film Distribution, said: “Minglang Production has been promoting Travel with the Wind in big film markets around the world, aiming to enhance cultural exchange and promote international friendship.

“Knowing full well that Nigeria has the most robust film market in Africa, Minglang decided to publicise the animated movie here while hoping to maintain a long-lasting partnership with Silverbird Group.

“The movie is all about happiness. We know how our society is right now and if there is one thing we should be preaching to our children it is basically happiness and friendship.”

Wang Jin, head of StarTimes TV in Nigeria, said: “StarTimes is a Chinese cable TV company, so we are ready to partner Minglang Production, another Chinese company, in showcasing our rich culture and tradition through Travel with the Wind and other films.”

Other animated films produced by Minglang Production include Legend of West Lake, New Tunnel Warfare and Legend of Tang. StarTimes is a Chinese multinational media company with strong presence in African pay TV.

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StarTimes, UN link for HIV/Aids awareness

African pay TV platform StarTimes is joining forces with the Joint United Nations Programme on HIV & AIDS (UNAIDS) to make youths all over Africa more conscious of HIV/Aids.

Michel Sidibé

This initiative will be made possible with the introduction of a mobile app.

The move was revealed at a meeting held in China by StarTimes group VP Guo Ziqi, First Lady of the Republic of Malawi Gertrude Mutharika and UNAIDS executive director Michel Sidibé.

With the theme being the Value of New Media in African HIV/Aids Prevention Campaign, Sidibé claimed that most African countries do not have access to information even though about 70% of the population is below 35 years.

He said: “We have seen progress in most countries today, but the biggest challenge that we face is complacency. The young people don’t have information, they don’t have knowledge, so they don’t protect themselves. Information, knowledge and education – that’s why StarTimes is very important for us.

With the increase in usage of the internet and mobile phones in Africa, there will be a huge change in the way people now communicate. Like in other parts of the world, more African youths have grown accustomed to using their phones to watch videos and stream content.

“Sharing information, bringing knowledge and making sure that we can change young people will be key for ending Aids. Our recent approach will completely change the situation and help us to go for a generation free of Aids,” Sidibé added.

“Based on this trend, StarTimes launched its video streaming service in the African market with the StarTimes app in June. Within three months, the app had eight million downloads and the figure is expected to be 15 million at the end of this year,” said Ziqi.

“The StarTimes app right now is streaming the Zero Discrimination public service announcement as a trial cooperation with UNAIDS through the online video platform.”

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StarTimes wins rights to Europa League

Pay TV digital operator StarTimes has acquired the broadcasting rights to UEFA Europa League soccer in Sub-Saharan Africa up to 2021.

Qasim Elegbede

The rights cover only English, Portuguese and local languages in English- and Portuguese-speaking areas, with the exception of South Africa, Lesotho and Swaziland.

Qasim Elegbede, StarTimes’ brand and marketing director, said: “This summer’s Fifa World Cup was a success and fans really appreciated that we brought them the International Champions Cup exclusive and live right after. We then thought that they would be delighted to watch another European club competition on StarTimes.

“We are working hard to bring the best sport content to our subscribers. This season will be intense for football fans, with Bundesliga, French Ligue 1, Fifa Club World Cup, the French and Italian Cups and now UEFA Europa League.”

The football matches can be watched on all sports channels on StarTimes.

The news follows StarTimes’ recent coverage of the first African Freestyle Football Championship live from Lagos earlier this month. The aim of the competition was to select the best male and female freestyle African football champion from all over Africa.

As well as the competition, there were side attractions and entertainment from Nigerian artistes like Kcee, Falz, Slim Case, Mr Real, Mayorkun and Tanzanian recording artist Vanessa Mdee.

Guiness world record holder Iya Traore and female freestyler Raquel Benetti from Brazil were also present.

Freestyler Abdul Titi Kone emerged as the winner, taking home US$3,000 and a new car given by GAC Motors. The second, third and fourth positions were held by Riesco, Abdullah Emad of Sudan and Ashley Mkhize of South Africa, who won US$2,000, US$1,000 and US$500 respectively.

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StarTimes partners kids’ charity SOS

Justin Zhang and Eghosa Erhumwunse sign the partnership

Pay TV platform StarTimes and the Nigerian arm of international charity SOS Children’s Villages have signed a memorandum of understanding.

The partnership will see the organisations aid families and empower young people by training and mentoring them, in line with United Nations Sustainable Development Goals.

Eghosa Erhumwunse, national director of SOS Children’s Villages Nigeria, said: “By partnering with StarTimes, SOS Children’s Villages Nigeria is helping to improve the lives of young people in the country and helping them realise and utilise their unique gifts. This is in cognisance of the YouthCan! Project, which was launched by SOS Children’s Villages Nigeria in 2017.”

“Since we commenced providing affordable digital pay TV in Nigeria, we have invested heavily in the development of youths and children in the country,” added Justin Zhang, CEO of StarTimes Nigeria.

“Partnering with SOS Children’s Villages Nigeria gives us a better opportunity to drive our effort towards making Nigerian youths more competitive globally in their chosen career by affording them a quality learning ground.”

SOS Children’s Villages builds loving, stable families for children and young people in 135 countries and territories. The charity claims to be the largest non-governmental organisation dedicated to the care of children who have lost or are at risk of losing parental care.

StarTimes is one of the leading digital television operators in Africa, serving over 10 million subscribers with about 440 channels consisting of news, movies, series, sports, entertainment, children’s programmes, fashion, religion and more.

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StarTimes goes free for August

Pan-African pay TV operator StarTimes has given its customers access to all its channels for free for one month and will reduce prices thereafter.

Qasim Elegbede

All channels will be free to subscribers until the end of August, after which the cost of the Classic Bouquet will drop from N2,600 to N1,900.

StarTimes Nigeria’s brand and marketing director Qasim Elegbede said: “Nigerians deserve way better entertainment for a very affordable price, and this can be achieved. For example, we showed all the 64 matches of the World Cup live and in HD to all our subscribers for just N1,300, where others had to pay almost N16,000 to watch the same World Cup.”

Kunmi Balogun, StarTimes public relations manager, added: “This reinforces our commitment to ensuring our customers enjoy the best for less. Starting from September 1, all StarTimes subscribers will enjoy more entertainment for less, with the addition of new entertainment, movies and kids’ channels.

“We are aware of the economic challenges faced by many Nigerians and have resolved to allow them watch all channels for free this August and reduce our subscription rate come September 1.”

StarTimes offers more than 400 channels, including Ebony Life TV, ST Nollywood Plus and Fox. It is one of Africa’s leading digital TV operators, with more than 16 million subscribers across the continent.

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New device secures StarTimes access

CAMs offer secure access to content on digital TVs


African digital pay TV operator StarTimes has launched a new device enabling the delivery of premium content to digital TVs.

StarTimes is partnering with Hong Kong-based SMIT Corp to launch its new conditional access module C1+ 1.3 CAM in Africa.

Conditional access modules (CAMs) give subscribers’ secure access to content via digital TVs without the need for a set-top box.

Daniel Ge, general manager (GM) of terminal business at StarTimes, said: “SMIT is our competent and reliable CAM supplier. With the launch of the first CI+ 1.3 CAM in Africa, StarTimes once again shows our powerful leading market position by constant technical innovation and reformation in the African pay TV industry.

“The operator profile function makes StarTimes’ premium programmes stand out in fiercely competitive markets.”

Bingyu Xiang, GM of CAM products at SMIT, said the new device “brings a high-quality viewing experience on TV to subscribers,” giving StarTimes more choice in how it deploys its services.

StarTimes is one of Africa’s leading digital TV operators, providing content to more than 16 million subscribers.

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StarTimes ‘fostering Africa-China relations’

Leading African pay TV company StarTimes has revealed it aims to foster the relationship between the Chinese and African media businesses.

Pang Xingxing

At the company’s eighth annual African Digital TV Development Seminar, it claimed it is doing all it can to improve China-Africa television cooperation

Speaking to over 400 participants from 48 African and Asian countries at the seminar, StarTimes Group president Pang Xingxing said: “We are very pleased to be at the forefront of helping Africa to gradually make a transition to a modern and intelligent society.”

The focus is on “reviewing trends, developments and cooperation towards digitalising broadcasting in Africa as well as the over-the-top industry, which is upgrading the African television landscape,” he said.

Guo Weimin, deputy director of the State Council Information Office of China, said the country is interested in helping to develop African media and ensuring a solid partnership between China and Africa.

In line with this vision, StarTimes Nigeria recently partnered with the Ooni of Ife, Adeyeye Enitan, to empower the less privileged with the Hopes Alive Initiative (HAI), targeting young people.

Justin Zhang, MD of StarTimes Nigeria, said: “When we heard about this laudable initiative from the Ooni of Ife, we took an interest immediately because we are always optimistic about getting involved with youth projects. We have a project ongoing in Abuja and are working with Nigerians in conjunction with the Chinese government to support villages in Nigeria.”

In June, StarTimes also disclosed it was working with the Nigerian government to create mentorship and technical programmes to help empower Nigerian youth.

StarTimes recently acknowledged Nigeria as its largest market.

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EbonyLife TV marks five years with rebrand

Premium lifestyle and entertainment channel EbonyLife TV has rebranded after marking its fifth anniversary this month.

Parent company EbonyLife Media unveiled a new logo and disclosed plans to launch the channel on pay TV platform StarTimes, ending the exclusivity of its carriage deal with DSTV, on August 1.

Mo Abudu, CEO of EbonyLife TV, said: “This is an exciting time for us. StarTimes is a force to be reckoned with in Africa. It is a privilege for EbonyLife to have an additional home with the network.

“Together with the global reach of [VoD service] EbonyLife ON, we will have the potential for millions more people to enjoy our shows.”

Mo Abudu

“As one of Nigeria’s leading television networks, it made sense to include it in the StarTimes family,” said Justin Zhang, MD of StarTimes.

However, reports suggest EbonyLife may have decided to expand its reach in Africa at this time because DSTV is set to stop airing the channel to subscribers in southern Africa this month. EbonyLife is yet to comment on the reports.

Meanwhile, it continues to expand not just via TV but also by its VoD service, EbonyLife ON, which was previously available only to international audiences.

The video streaming service is now accessible to Nigerians for a monthly subscription of N500. The EbonyLife ON app can be downloaded on Android and IOS app stores.

EbonyLife TV launched on July 1, 2013 and is now broadcast across Africa and the Caribbean on StarTimes (channel 107, 191), DSTV (channel 165) and Flow.

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StarTimes ‘to help Nigerian youth’

African pay TV platform StarTimes has disclosed that it is working with the Nigerian government to boost economic growth by empowering young people.

William Masy

William Masy, overseas PR director, brand and marketing at StarTimes, disclosed that the Chinese company is promoting digitisation and youth empowerment by working with the Nigerian government in line with the United Nations Sustainable Development Goals.

Masy revealed that the company will offer mentorship and technical programmes for Nigerians.

“Demographic rates are fast increasing and so is the pressure of job creation,” he said. “Our two countries need to work closely to provide the relevant job training opportunities for youth. And we are intending to build our manufacturing base in Nigeria.

Nigeria is “cherished by the Chinese government” due to the countries’ similarities, and China hopes to share “opportunities targeted towards strategic economic growth.”

However, Nigeria’s government could do more to ensure the success of the initiative, according to Masy. “We need favourable policies and it is good that our partnership is yielding positively and we can boast of Nigeria achieving digital migration.”

StarTimes is one of Africa’s leading pay TV companies. It recently acknowledged Nigeria as its largest market, with three million subscribers.

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StarTimes unveils VoD service app

Pan-African pay TV company StarTimes has launched its VoD service with a new video-streaming app.

The StarTimes app carries more than 70 channels

The Chinese-owned company, which recently disclosed it has three million pay TV subscribers in Nigeria, also said it will give discounts to the first 40,000 app subscribers.

Customers who subscribe to ON Sport on the app before June 14 will pay only N450 (US$1.25) to have access to its programmes and watch all 64 Fifa World Cup matches live.

However, those who purchase after the offer expires will have to subscribe to the service at N1,500.

The StarTimes app boasts of more than 70 channels, featuring sports, entertainment, movies, music and more. As well as the World Cup fixtures, the app will include Bundesliga, Serie A, Ghana Premier League, ICC and Ligue 1 matches.

Tony Tuo, StarTimes’ OTT operation director, said: “Video streaming is a future trend and StarTimes hopes our service will pioneer for African digital TV industry.

“It is impossible to miss any moment of the World Cup with our app. There is absolutely no need to worry about the weather condition, signal quality, electricity or being in transit,” he said.

The StarTimes app can be downloaded from any app store, including Android and iOS app stores, as well as the StarTimes website.

“Wherever you may be, with just a steady internet connection, the StarTimes app will get you fully entertained,” said Tuo.

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StarTimes hits 3m subs in Nigeria

China-based pay TV company StarTimes has acknowledged Nigeria as its largest market, after reaching three million subscribers in the country.

William Masy

The company, which operates DTH and DTT platforms, also revealed it has more than 10 million subscribers in the 30 countries in which it operates, but Nigeria makes up its largest market in Africa.

“Nigeria is currently the largest market for our products and services. We currently have three million subscribers in Nigeria,” said William Masy, StarTimes’ PR director.

StarTimes is aiming to build a factory in Nigeria to further establish its presence, he added. “As soon as we are able to secure location rights, we will definitely establish our factory in Nigeria, because Nigeria is our big market,” he said.

“With a global vision, StarTimes began to expand its services to Africa in 2002 and has been working closely with African governments in promoting digitalisation and information.

“StarTimes has introduced more than 480 quality international channels, most popular African channels and Chinese mainstream media channels. These programmes are broadcast in languages including English, French, Portuguese, Chinese, Swahili, Hausa and Yoruba.”

StarTimes is a subsidiary of Beijing-based StarTimes Media. It is one of Africa’s leading pay TV operators, active in 30 countries and serving 10 million subscribers. It offers a variety of channels from family entertainment to sports.

The company has recently inked a volume deal with content provider ABS-CBN in the Philippines and added Christian channel LoveWorld Plus to its bouquet.

StarTimes is also working with the Nigerian government to deliver economic growth by promoting digitisation and economic empowerment for Nigeria’s young people.

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ABS-CBN, StarTimes link up

Pan-African pay TV platform StarTimes is to boost its Filipino programming after agreeing a volume deal with content provider ABS-CBN in the Philippines.

ABS-CBN is keen to grow its presence in Africa and meet growing demand for Filipino content in the region.

“Filipino stories are full of youthful romance, pure love and also dramatic plots. They show how the young Asian people struggle with lives and how to love,” said Pang Xinxing, chairman of StarTimes.

Prior to the partnership, StarTimes aired numerous Filipino drama series, including On The Wings of Love, Bridges of Love and My Eternal.

ABS-CBN supplies programming into more than 50 territories around the world and has sold over 30,000 hours of content.

StarTimes is among the leading cable platforms in sub-Saharan Africa, making more than 80 channels available to a total of at least 10 million subscribers in 30 countries, including Nigeria.

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StarTimes builds up Classic offering

Nigerian pay TV platform StarTimes has expanded the channel line-up in its Classic bouquet at no extra cost to subscribers.

Qasim Elegbede

StarTimes recently confirmed the addition of five channels from the Unique bouquet to Classic. The new entertainment and movie channels are: Fox, ST Movie Plus, ST Kung Fu, ST Novella Plus and Star Plus.

The move follows an aggressive upgrade of channels on the platform, with the addition of two indigenous channels as well as the expansion of its Nigerian footprint.

Speaking about the latest upgrade, Qasim Elegbede, brand and marketing director at StarTimes Nigeria, said: “Our subscribers can consider this a new year gift from StarTimes.

“All these channels were previously exclusive to Unique bouquet subscribers, which cost about N3,800 monthly, but can now be accessed by the Classic bouquet for just N2,600.”

China-owned StarTimes TV is one of Africa’s leading pay TV platforms with more than 80 channels offering all-round entertainment for families. StarTimes also has the exclusive rights to broadcast the 2018 Fifa World Cup Russia.

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