Tag Archives: Sport

NBC tightens rules on sporting rights

The National Broadcasting Commission (NBC) has instructed broadcasters and licensees to refrain from acquiring foreign sporting rights that will exclude other broadcasters in Nigeria from sub-licensing them.

Armstrong Idachaba

Armstrong Idachaba, acting director general of the NBC, told a press briefing in Abuja that the decision to amend the NBC code is key to repositioning the broadcasting industry and making it more responsive, to protect it from monopolistic and anti-competitive behavior and stimulate advertising revenue, and by extension, the local creative industry.

Acknowledging the mixed reaction to the release of the amendment, he said the commission would take this into consideration.

“Only recently, on March 27, I announced the release of some amendments to the Nigeria Broadcasting Code (6th Edition). The commission wishes to reiterate the fact that the objectives of the amendments are in our national best interest,” he said.

“We currently have a highly rated and hugely talented creative industry in Nigeria, but the fact remains that content producers are unable to harness the benefits of their creative endowment due largely to monopolistic restrictions and anti-competitive behaviour. There is no doubt that the Nigerian broadcasting industry is facing a series of challenges. These include inability for the broadcasters to generate required funds from advertising and programming.

“Local producers of content are no longer able to create content for television. This has led to an influx of foreign production companies, some of them unregistered and unlicensed by the Nigerian government. These companies have taken over the local content production space and, by extension, the advertising and broadcasting space, relegating local entrepreneurs to oblivion. The commission believes in the broadcasting industry but this must be done with a noble philosophy to promote our own national dreams and vision.’’

Commending all those who have contributed to the debate about the amendment, he added that the change to the code will improve investment in Nigeria and benefit media entrepreneurs and audiences.

“We know that broadcasting is dynamic; so are the challenges to regulation. The commission has noted all the concerns and observations, especially on 9.0.1 and 6.2.8. Section 6.2.8, which clearly points that, ‘Exclusivity shall not be allowed for sporting rights in the Nigerian territory and in furtherance thereof, no broadcaster or licensee shall license or acquire foreign sporting rights in such a manner as to exclude persons, broadcasters or licensees in Nigeria from sub-licensing the same.’

“Similarly, on 9.0.1, the point is that a broadcaster or licensee shall immediately after the coming into force of this amendment be prohibited from effecting informal agreements, written and oral agreements, explicit or implicit understandings or implementing concerted practices either exclusively or between market players that have as their object, intent, effect or purpose the restriction of competition, abuse of a dominant position or of substantial market power or create barriers to entry in the broadcast media industry in Nigeria.”

Armstrong Idachaba

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Government targets MultiChoice monopoly

The Nigerian government has moved to end pay TV group MultiChoice’s monopoly on broadcasting sporting events in the country.

Alhaji Lai Mohammed

Alhaji Lai Mohammed, the country’s minister of information and culture, has issued a directive to end the group’s exclusive right to air high-profile sports events and also urged the National Broadcasting Commission (NBC) to re-position the broadcasting industry.

In line with a report approved by president Muhammadu Buhari, the minister has instructed broadcasters and exclusive licensees to share previously exclusive rights with other broadcasters.

“This regulation prevents the misuse of monopoly, market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcaster in the television and radio markets,” he said.

The move has “removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees,” Mohammed added.

The breaking up of the monopoly will boost reach, maximise the utilisation by all broadcasters of premium content and grow their platforms and investment in other content, he said.

“Monopolies stunt growth, kill talents and discourage creativity. In the case of Nigeria, it’s the monopoly of content that breeds anti-competition practices. You cannot use your financial or whatever power to corner and hold on tight to a chunk of the market, preventing others from having access. Such monopolies are crumbling everywhere in the world and Nigeria cannot be left out,” said Mohammed.

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MultiChoice airs Championship games

MultiChoice’s Supersport channel has acquired the rights to broadcast live games from the Sky Bet Championship and Carabao Cup during the 2019/20 football season.

The Sky Bet Championship, which is second highest division in English soccer after the Premier League, will be broadcast on all DStv packages and available to GOtv Max and GOtv Plus customers.

The teams featuring in the league’s 2019/20 season include Leeds United, Derby County, Cardiff City, Queens Park Rangers, West Bromwich Albion and Stoke City.

The Carabao Cup is an annual knockout competition and includes all 92 clubs within the top four levels of English football. Fixtures for round two of the competition take place on August 27 and 28 and comprise Queens Park Rangers versus Portsmouth, Fulham versus Southampton and Nottingham Forest versus Derby County.

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Interns line up for reality show Fired!

Interns chosen to take part in reality series Fired!

The 30 interns set to feature in the first season of sports reality show Fired! have been chosen.

The show is a combination of entertainment and sport in which 30 interns undergo mentoring by 10 team leaders in an office for 29 days.

The team leaders were selected from sports TV crew Femi & the Gang at a media event in Victoria Island, Lagos, at the end of last month. They will take up managerial roles in a live transfer market to each ‘buy’ three interns from the 30 finalists.

The winner goes home with a cash prize of N5m (US$13,750), a car and a job opportunity as a member of Femi & The Gang. First runner-up wins N3m while the second runner-up wins N1.5m.

Femi Obong-Daniels, head of broadcasters Cool FM, Wazobia FM and Nigeria Info, plays The Boss on the show.

“I am excited to see these greatly talented interns feature in the first season of this show,” he said. “The core objective of Fired! is to project all categories of talent to stardom on one platform.

“If you’ve got the fire and want to project it to the world, Fired! will greatly amplify your talent and training for you. It’s simple: on this show, interns either get fired up or get fired.”

Fired! is set to air on cable and terrestrial TV, radio and online in the second quarter of 2019.

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Kwesé TV aims to reinvent African TV

Sub-Saharan pay TV platform Kwesé TV aims to change the narrative of Africa’s media, according to a top exec at its parent company Econet Media.

Zachary Wazara

Zachary Wazara, executive director at Econet, revealed that Kwesé is focused on ensuring Africa can access content without having to rely on pay TV.

“The free-to-air [FTA] business is intended to extend TV’s reach in Africa, recognising the fact that not everyone can afford pay TV. In Nigeria, for the Fifa World Cup, our [FTA channel] Kwesé Free Sports has signed up with Broadcasting Organization of Nigeria so that instead of 4.5 million pay customers watching the World Cup, we can now take the World Cup to between 100 million and 120 million people,” he said.

According to Wazara, Kwesé is changing the way people see pay TV, ensuring its sports channel is available to everyone on not just satellite TV but terrestrial as well.

In the past, Africa’s sports programming has been available on pay TV, but Kwesé Free Sports “gives the average African an opportunity to watch Formula 1, NBA and boxing at the highest level, to watch every single sport that is out there,” whereas before they were restricted to soccer, he said.

“Our objective is to begin to introduce different types of sports at international level, so we can also inspire our kids, by saying, ‘It’s not just about running, but more. Like tennis and rugby.’ Which is primarily why we introduced Kwesé Free Sports in 23 countries,” Wazara explained.

“Kwesé TV, which is our satellite business, competes against other brands that you know out there in the market. In Nigeria, our satellite TV has got the best clarity.

“Our objective is to do with satellite TV what was done with prepaid mobile – ensuring that anyone out there can have satellite television.”

In related news, Kwesé has just launched mobile app Kwesé iflix, which allows for flexible in-app subscriptions.

The subscription plans include three days for N250, seven days for N500 and 30 days for N1,000. Customers who download the app now get an opportunity to view 32 World Cup matches for free.

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