Tag Archives: Play TV

Play signs up latest ambassador

Nigerian musician Olamide Adedeji, also known as Baddosneh, will be joining Play TV as a brand ambassador, the cable network has announced.

Olamide Adedeji (second from left) has signed an endorsement deal with Play TV

Adedeji was named as the network’s latest ambassador this week when he signed an endorsement deal with Play.

Funmi Adenaike, general manager of Play TV, said: “Olamide is a brand loyal to local content in Nigeria. He is someone who encourages people to live their dreams and that is what Play TV is about. We care about local content that can compete anywhere in the world; this is why we have aligned ourselves with Olamide.”

Adedeji commended Play for its commitment to the creative industry in Nigeria. “I would like to thank Play TV for choosing to work with me and bring me onboard for this project. For me, this is a ground-breaking move. It’s a major thing for Nigeria. It’s a major thing for Africa,” he said.

When asked what content he has planned for Play TV, he said: “I won’t let the cat out of the bag. That’s our selling point.”

Adedeji was welcomed by staff of Play and other Play TV ambassadors, including TV presenter Labi Olayori and Nollywood actress Adediwura Adesegha (aka Blarkgold).

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Play TV adds to channel line-up

Nigerian cable network Play TV has added four channels to its pay platform, with plans to add two more later this month.

Play has upgraded its channel list to include 24-hour African comedy channel 1 Comedy, Germankids’ cartoon channel Fix & Foxi and two Indian channels, Colors and Rishtey.

1 Comedy airs on channel 291 while Colors, Rishtey and Fix & Foxi air on channels 290, 295 and 505 respectively. Fix & Foxi is owned by Munich-based Your Family Entertainment, while the two Indian nets are owned by Viacom18 of Mumbai.

Play will also add two more channels, African movie channel Aforevo TV and entertainment news service WapTV, this month.

Recently, 1 Comedy was in the news after it announced it will give content creators the opportunity to have their comedy skits air for free on the channel.

Play TV, formerly known as ConSat, has more than 50 channels, some of which are exclusive to the network, such as HFA TV, 1 Comedy, 1 Music and Irawo.

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HFA TV struts stuff on Play TV

African fashion website Haute Fashion Africa (HFA) has launched its linear TV network exclusively on Nigerian pay TV platform Play TV.

HFA TV has landed on Play TV

Occupying channel 200, HFA TV features programmes that focus on the fashion industry in Africa. Shows go backstage and into the front row at fashion shows, highlighting various fashion stylists, designers and models.

Shows in its launch line-up include ICYMI: Haute Outside, Haute List Top Dix and Shop My Closet.

HFA has been an online destination since 2006. Speaking about the channel launch, HFA TV CEO Oluwadamilola ‘Wadami’ Amolegbe said: “For a decade, the Haute Fashion Africa brand has maintained its commitment to being a platform profile for African designers exhibiting a taste for the cultural.

“Tempered with an appreciation of the varied degrees of influence by the West in today’s fashion, the website has served as an exposure in the fashion world. With the recent launch of HFA TV, it furthers the narrative through television.”

Pay TV platform Play TV, formerly known as ConSat, offers a wide range of entertainment, from kids’ shows to sports, news, music and movies. It has more than 50 channels, some of which are exclusive to Play TV, such as HFA TV, 1 Comedy, 1 Music and Irawo TV.

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Irawo unveils Yoruba movie show

Pay platform Play TV’s channel Irawo has launched a show that celebrates Yoruba movies.

Sinima Mi, which debuted on January 22, focuses on the cast and crew who work in films made for the Yoruba community and looks behind the scenes during production.

The programme is hosted by Adeshina Kasali, better known as Medullar, and will air on Saturdays at 18.30, with a weekly broadcast on Tuesday at 19.00.

Funmi Adenaike, general manager of Play TV, said: “Premiering Sinima Mi is part of our commitment to provide global content that reflects the lives and aspirations of our viewers. We are looking forward to launching more and more exclusive global shows on Play TV.”

Sinima Mi was created by ArtsBeat Media and produced in partnership with Play TV. Irawo can be found at Channel 300.

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Play TV offers free comedy skits

Play TV, the Lagos-based pay TV platform formerly known as ConSat, is to air some of its comedy programming for free.

Dec Imafidon

The platform is set to give content creators an opportunity to air their programming for free via African comedy channel 1 Comedy, it was announced on Play TV’s Instagram page this week.

Asked about this development, 1 Comedy producer Dec Imafidon said: “There are many talented young people who are into sketch comedic acting, popularly called skits, and are in need of a platform to showcase their talent. 1 Comedy has decided to be that platform; we provide the opportunity by airing their skits for free.

“There are terms and conditions and we have guidelines, but if your content is of quality and meets with our approval, then we will have it broadcast. 1 Comedy will be churning out fantastic and rib-cracking content all year long.”

Imafidon explained how to provide material to 1 Comedy: “Interested comedy content creators can bring over their skits to the Play office at 1 Continental Way, Ikosi Ketu, Lagos and give it to Mr Seyi.”

1 Comedy airs via channel 291 on Play TV, which has more than 50 channels with a range of entertainment for the family.

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Adesegha celebrates Play role

Nollywood actress and TV presenter Adediwura Adesegha, popularly known as Blarkgold, has held a lunch party to celebrate becoming a brand ambassador for Play TV, reports Gabriella Opara.

Adediwura Adesegha

The celebration was held on January 17 at Gei8 Hotels in Surulere, Lagos, and was attended by Adesegha’s friends and family.

Asked why she decided to have a party, Adesegha told 1 Music channel: “When I was given the crown of being a Play TV ambassador, I thought of the calls, well-wishes and support I got from all my friends. This is what led me to celebrate with them today and, of course, all this is sponsored by Play TV.”

She added that she is currently producing movies and presenting talkshows – The Ladder and Injinji Aiye Mi – that will be exclusive to Play TV. Injinji Aiye Mi will air on Irawo TV on the Play platform and will be about the lives of various Nigerian celebrities.

It was announced last month that Adesegha would be a brand ambassador for the cable platform alongside Labi Olayori. 1 Music and Irawo air on channels 400 and 300 respectively on Play TV.

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Ex-TVC host moves to Play TV

The former co-host of popular morning talkshow Your View on broadcaster TVC Communications is to present two new programmes on pay TV platform Play TV.

Osayuwamen Saleh

Osayuwamen Saleh will host Zaman Arewa and Embrace, which will air on Azurfa and 1Africa respectively.

As the name suggests, Zaman Arewa is about bringing Nigeria’s North to the world in a new light, showing what makes it unique and highlighting its culture and traditions, its personalities and its cuisine.

“The vision for the show is to project the Northern lifestyle to the world and explore all that it has to offer. We want everyone to see the North’s true beauty and wealth of resources,” said Saleh.

Azurfa is a 24-hour contemporary Hausa channel that showcases movies, music, entertainment and lifestyle programming.

Embrace, meanwhile, will focus on the healing process of people who have been through trauma or life challenges.

Saleh told Content Nigeria: “I will be the main host of both shows. It will be an exciting experience for me and I look forward to being a part of Play TV.”

Asked about moving from Your View, she added: “I have been passionate about impacting my world and I knew that it had come to a point where I had to do it from a different platform, so I spoke with the management of Play and Zaman Arewa and Embrace were birthed. Yes, I loved my time on Your View but I am more excited about this new opportunity.”

Saleh, who founded the Osayuwamen Saleh Foundation International (OSFI) earlier this year, is a renowned Family Priority Practitioner whose regular views and opinions on TV and radio “centre on the importance of the family in our fast-changing society,” according to OSFI.

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Yoruba net launches on Play TV

Cable platform Play TV has added a 24-hour Yoruba entertainment network to its channel line-up.

Irawo can be found on channel 300

Irawo – meaning ‘star’ in the Yoruba language – is now airing exclusively on the pay TV platform’s channel 300.

Described as “a bridge between the young and old Yoruba audience,” the channel showcases movies, music, entertainment and lifestyle, and is has a high level of indigenous content and entertainment.

Irawo debuts with programming such as CookSpot, hosted by popular Nollywood actress Arewa, who brings guests into her home to cook their favorite meals.

There’s also Oko Ataya, dedicated to couples and the sensitive issues of marital life, while talkshow The Ladder is hosted by popular Yoruba actress Adediwura Blarkgold. Sinima Mi, meanwhile, is about people who make movies.

According to Play general manager Funmi Adenaike, the channel was much anticipated by Play subscribers. “Irawo is one of the many steps we are taking to deliver our brand promise of telling the unique and beautiful Nigerian story to the world,” she said.

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