Creative Nigeria Summit 2018 wrapped up successfully on Tuesday with a full day of in-depth masterclasses and industry discussions.
The second and final day of Creative Nigeria Summit (CNS) 2018 kicked off with a plenary discussion focused on coproduction that featured Sanjay Salil, MD of MediaGuru, Waterstone Entertainment CEO Jeff Kallegheri and producer and host Eunice Omole and was moderated by Africa MediaWorks CEO Lindsey Oliver.
According to the panel, the key to the right coproduction is focusing on the fundamentals, by looking at your environment before going to Hollywood. They all agreed that building relationships locally is essential for growth, although honesty and good reputation are also key.
Meanwhile, Salil warned against having certain expectations when coproducing: “If someone tells you to change things too much, don’t do it. If you are convinced that you shouldn’t do something, don’t compromise. Always have editorial control, never bend over completely to change your story.”
In his keynote speech, Vesselin Shaoulov, CEO of GARB Audience Measurement in Bulgaria, gave an in-depth insight into the importance of audience measurement within the television and film industries. During his presentation, guests were made aware of the processes involved in audience measurement and ratings.
“Effective and successful media products target the right audience and communicate with them in an effective way. As the media industry becomes more fragmented, so competition for the audience share becomes more intense than ever. Knowing precisely who your target audience are and what makes them tick is therefore increasingly important,” said Shaoulov.
Offering a completely different perspective on retaining audience attention, Nigerian writer Tolu Ajayi returned with another masterclass, this time focusing on the power of telenovelas and how to create them locally.
“Firstly, you must legally acquire telenovelas to adapt them. Then you write in your own backgrounds and characters in a way that your viewers can relate to but ensure that in editing you keep it as close to the original as possible,” he said.
The secret to international formats Anahita Kheder, senior VP for the Middle East, Africa and South East Europe at FremantleMedia, gave her take on the secret to international formats: “Use the right platform for the right audience and generate revenue for your local content by going global,” she said.
“You don’t need to produce a pilot to share your content. Why not sell your story instead, sell the script and have someone else produce the film, but ensure that your rights are protected.
“Sometimes being on TV is unnecessary – try digital instead. Many projects began on a digital platform. At FremantleMedia, we don’t leave the virality of our content to chance. If we want it to go viral we put in the work, we put ourselves out there, making sure our content remains relevant to audiences around the world,” said Kheder.
In a panel session moderated by Africa MediaWorks’ Oliver, Play TV chief Toyin Subair asked a panel of advertising agency and media execs – including Viacom Africa’s Bada Akintunde; Anthony Ekun, creative director at SO&U; and Tolulope Ajayi, branded content manager at Insight Communications – to address the issue of “unfair mediation” by agencies in the media industry.
“You are the ones who will lose if brands go digital without the interference of agencies, so I ask: what solutions do you propose to this, because you make more money out of these deals. You’ve stated the problems and directed them at the producers and directors, but where do you come in?” asked Subair.
Akintunde replied that he couldn’t speak for the other agencies but believes that the media industry should jointly deliberate on how these issues can be solved.
However, the panelists agreed that brands are becoming more forthcoming with audience engagement and are improving the content they produce, making each advert relatable to its target audience.
Elsewhere, Ed Waller, editorial director of UK publisher C21Media, delivered a report on the international formats market. “The value of the global formats industry has more than doubled since 2004 and demand for local programming is the key to this growth,” he said.
The last plenary discussion was about the effectiveness of social media in the media industry. The session was moderated by Tobi Balogun, CEO of TobyDonut, featuring Tiwalola Olanubi, lead creative at DottsMediaHouse, and Olufemi Oguntamu, CEO of Penzaarville Africa, who spoke about the importance of social media to marketing.
According to the speakers, social media is a way to advertise as though you are not advertising. In that way you get people talking about a movie long before it begins to air and it helps to keep your audience interested and engaged.
“If you are a producer, you don’t need to fight to get your content on TV – try digital media. That’s what [child comedian] Emmanuella did with YouTube. However, you need to understand that what worked yesterday may not work today, but always bear in mind that getting content on social media doesn’t require a huge budget,” said Balogun.
The event wrapped with a vote of thanks from Taiwo Olakunle, MD of Think Tank Media & Advertising, organiser of Creative Nigeria Summit.
Play TV presenter and producer Labi Olayori tells Content Nigeria about her life and career, and reveals details of her new celebrity interview series The Other Side.
Labi Olayori, presenter and producer of Play TV’s The Labi Show, formerly known as The LABI (Loving and Being Intimate) Show on TVC, describes herself as “a mother, wife and knowledge enthusiast.”
She tells Content Nigeria about her journey as a presenter and relationship counselor, and her experiences being a brand ambassador for Nigerian cable TV network Play TV.
Tell us about yourself.
I am a Nigerian, a mother, a wife, a next-door-girl. I love to help.
Before The LABI Show on TVC, you presented Entertainment Splash on the same channel.
Before I joined TVC, I worked at a cable network, MCTV. Upon joining TVC, I began Entertainment Splash, which was initially called Lunch Splash.
I found that while presenting Entertainment Splash, most callers would request songs to soothe their broken hearts or troubled minds. That was what spurred me to begin my relationship show again, because I got tired of talking to artistes about their careers when there were so many people with emotional issues who I could help.
Since I started The Labi Show, I’ve interviewed artistes such as Brymo and Chidinma, focusing on their relationship and life outside their careers.
What brought about The Labi Show?
When I was growing up I was always very curious. I would wonder about the attraction between a couple, especially if something looked odd or they seemed unhappy. I discovered there was more to what I saw and I always wanted to know what it was.
The Labi Show is about people with issues; people who want to share their burden with someone, talk about it. It is not about judging people because I have been through a lot and I know what it feels like to have people judge you. That was why I started the show 15 years ago.
The show has been on-air for 15 years?
Yes! I started this show on a cable network called MCTV. It was called Emotions & Feelings with Labi at the time. I have always wanted to be attached to my viewers. Have them talk about more than the mundane, I want to be able to cry with them, feel what they are feeling. I do not judge. I remember a time a viewer called, talking about the difficulties of being a single parent and I cried with her.
Isn’t it hard getting in touch with your feelings when you are not the one feeling it?
I am an emotional person. Okay, someone calls on a live show and tells me they’re unhappy and that just gets me. I mean, they are calling with their airtime, the generator is on because there is no power supply and they are telling me they are unhappy. The first thing I think of is how to make them happy. I empathise.
What has been your most interesting experience on the show?
I remember a man once called to confess that he had cheated on his wife with her friend who was his ex-girlfriend. He said he was being eaten by guilt and didn’t know what to do.
So, I advised him to wake her up to tell her. He did and called afterwards to tell me that she went back to sleep without saying anything. I advised him not to sleep as I believed that was a scary reaction, one that might beget a dangerous situation. After that night, I introduced the couple to a marriage counselor.
The Labi Show is very emotional. At one point, after I began one-on-one counselling sessions with people, I had to get a counselor for myself because it was draining me. When what you do is about passion, you get emotionally involved, tending to neglect your own life. So I got a coach, Praise Fowowe. I told him that I needed to cry for myself, not for someone else.
In 2017, you moved from TVC to Play TV. What led to that move and how has it been so far?
I remember in April 2017 my son asked if I had plans outside TVC and I said: “TVC is TVC, Labi is Labi.” He disagreed and said he wanted me to become an independent producer. Chidinma also suggested the same thing to me. This happened in April 2017, before I was let go from TVC in June. That was when I knew Chidinma and my son were mouthpieces of God.
In less than three months, I was asked to come over to Playas a producer and presenter with more leeway than I had at TVC. When I left TVC, I had companies ask me to be their brand ambassador and it wasn’t about TVC, it was about me. It was hard at first because of the emotional attachment I had to TVC, having worked there for 10 years.
The Labi Show airs by 21.00 on Play but when it was on TVC, it aired by 23.00. Why the change to the earlier timeslot?
It’s because Play is a cable network. On TVC, when it was aired at 23.00, I didn’t get to sleep after the show. I would pick calls from viewers afterwards, from midnight till 04.00. So when I brought the show to Play, I said I no longer wanted 23.00 since I wanted to be home by midnight. Now, the show starts by 21.00, ends by 22.00 and the calls continue till midnight. I go home after that. I needed to change the status quo. If I am not healthy, I’d be unhelpful.
What do you have planned for The Labi Show this year? Is there any new content for Play?
Yes, I have new content planned. I have the annual boat cruise for The Labi Show. On TVC, it was done only during the Valentine’s Day period and only for fans in Lagos. But now, some state governors will be partnering on the boat cruise and may attend, so it will also be done in other states and during festive periods.
I also have a new show coming up. I have shot six episodes so far. It’s called The Other Side. As the name denotes, The Other Side will be showing the other side of celebrities and well-known individuals, a side that fans rarely see, their emotional side, their family, their home.
One episode features Akinwunmi Ambode, the Lagos state governor, talking about how he relaxes. Another features showbiz couple Tunde and Wunmi Obe taking us on a tour of their home, which includes a lounge, club, several rooms within rooms, their dogs’ houses and more. I can’t wait for viewers to see what we have in store. This unscripted show is exclusive to Play.
What challenges do you face doing your job and how do you overcome them?
People expect so much from me, they expect me to say yes to every request. People think that because I am a TV personality, I ought to have a cheerful disposition every time. I remember someone tapping me on the shoulder in a bank queue, saying: “Smile now, why can’t you smile?”
I’ve gotten so used to it that I have a permanent smiling face. It’s a crazy world where people expect you to be perfect all the time. Also, I’m not much of a make-up person, I prefer the natural look. So once I’m off-air I do away with all the glamour. I like being ordinary.
The Labi Show airs on Friday at 21.00 on Play TV channel 400 and Free TV channel 711. It also airs on Thursdays at 22.00 on Rave TV and Mondays at 22.00 on WAP TV.
“I am always excited about learning and it doesn’t matter who is doing the teaching. As a leader, it’s a major responsibility on your shoulders to practice the behaviour you want others to follow.”
Concluding Content Nigeria’s month-long celebration of women in the Nigerian TV business, we profile Funmi Adenaike, general manager of Play TV.
Over the years since she launched her career in media, Funmi Adenaike has proven to be a dedicated, tenacious go-getter who pushes boundaries in everything she does.
Beginning her career as a relations manager at First City Monument Bank, despite obtaining a degree in law, Adenaike veered into the media industry few months later. She started working at Hi Media, acting as the channels acquisition manager for its subsidiary Hi TV.
After spending five years at the now defunct company, Adenaike joined Cellcast as business development manager and ensured the smooth sailing of the company by helping it to acquire content.
In 2013, after two years at Cellcast, she joined Africa Media Distribution (AMD), continuing her career as a business development and content acquisition manager. Her law degree was put to use at AMD when she became part of the firm’s legal department.
In 2015, Adenaike joined Continental Satellite (ConSat), becoming its channel manager. When ConSat rebranded as Play TV last year, she was named general manager of the pay TV company.
Through sheer hard work, dedication and love for what she does, Adenaike is helping to put Play TV on the map by focusing on indigenous channels, which include: Irawo, 1 Comedy, HFA TV and VOTS.
Adenaike believes passion is the key to remaining dedicated to whatever one does. When true passion is felt, she says, one instinctively finds ways to nurture it and ensure that whatever they do yields results.
Nollywood star Adediwura Adesegha (aka Blarkgold) tells Opara Gabriella about her career, her plans for films and series this year and the origins of her nickname.
Adediwura Adesegha, popularly known as Blarkgold, burst into the Yoruba industry in 2008 and has since appeared in several movies in both English and Yoruba.
The Nollywood actor has also done plenty of work off screen. She has produced a number of movies featuring other high-profile actors through her production company Blarkgold Signatures, and is a brand ambassador for Play TV, the cable network formerly known as ConSat.
Here, Blarkgold tells Content Nigeria about her plans for 2018, her Play TV role and the movies and talkshows she is currently working on, including Deep Heat, The Girl Child and Memories With Wura.
Tell us about yourself.
I am Adediwura Adesegha, a Nollywood actor and filmmaker. I am also the founder of Giving is Fun, a charity project that supports widows.
You recently became a brand ambassador for Play TV. How did that come about?
I am excited to be a brand ambassador for Play. The company has been a great supporter of my movies and Giving is Fun. I approached them with some of the movie and talkshow productions I was working on a while back, one thing led to another and I was offered this huge opportunity of becoming their brand ambassador. Who would let that slip by? I grabbed it.
You are set to host a show on Irawo on Play TV. What is it about?
My show on Irawo is titled Memories With Wura. It’s a show where invited guests share past career and life experiences.
You recently said you were planning to be of great impact to Play TV. What steps are you taking to achieve this?
I’ve got loads of entertaining and educating programmes and movies exclusively for Play TV and I promise to represent them anywhere I go.
You recently featured in a short film. Tell us about your role and how you feel about the film.
It was a short film titled The Girl Child by director MattMax. I played the Winifred, who happened to be in the wrong marriage. The story talks about rape, violence, child abuse and so much more.
What other projects have you been part of recently?
I recently shot a movie titled Deep Heat, an English-language production directed by Funso Adeolu. It features other actors such as Bolanle Ninalowo, Liz Da-Silva, Toyin Oshinaike, Funmi Bank-Anthony, Odun Agoro and Arewa Ayodeji. I am also working on my talkshow, the sixth edition of Giving is Fun and some new movies: Bile and 7PM.
What should your fans look forward to in 2018?
My fans should look forward to greatness and achievements in all areas.
This year will make it a decade since you began acting in Nollywood as a Yoruba actress. How have you evolved since then?
I’ve so far been able to carve a niche for myself. The entertainment world is highly competitive but, glory be to God, I am proud of where I am today – but not super proud, because I still have major tasks ahead.
I have learned that one needs to be versatile, creative, unique and hardworking. Spread your tentacles, get your hands on as many productive programmes as possible, in and outside your circle. Fame comes in so many unexpected ways so one needs to be a fast thinker and goal-getter. All these have been my guide.
What brought about your nickname, Blarkgold?
You won’t believe it when I tell you that I nicknamed myself with the help of a friend. On a Sunday, a friend of mine came visiting and we were engrossed, talking about the industry. I told her I wanted a nickname and she came up with Gold. I said that was the English translation of my name. She suggested other names that hinted at my complexion, like Black Babe and Black Queen, and lastly she said: “How about Black Gold?” I loved it – I immediately went on my social media handles and changed all my registered names to Adediwura Blarkgold, and my fans loved it too.
Catch Blarkgold in movies and talk shows exclusive to Play TV on Irawo, channel 300.
Nigerian musician Olamide Adedeji, also known as Baddosneh, will be joining Play TV as a brand ambassador, the cable network has announced.
Adedeji was named as the network’s latest ambassador this week when he signed an endorsement deal with Play.
Funmi Adenaike, general manager of Play TV, said: “Olamide is a brand loyal to local content in Nigeria. He is someone who encourages people to live their dreams and that is what Play TV is about. We care about local content that can compete anywhere in the world; this is why we have aligned ourselves with Olamide.”
Adedeji commended Play for its commitment to the creative industry in Nigeria. “I would like to thank Play TV for choosing to work with me and bring me onboard for this project. For me, this is a ground-breaking move. It’s a major thing for Nigeria. It’s a major thing for Africa,” he said.
When asked what content he has planned for Play TV, he said: “I won’t let the cat out of the bag. That’s our selling point.”
Adedeji was welcomed by staff of Play and other Play TV ambassadors, including TV presenter Labi Olayori and Nollywood actress Adediwura Adesegha (aka Blarkgold).
Nigerian cable network Play TV has added four channels to its pay platform, with plans to add two more later this month.
Play has upgraded its channel list to include 24-hour African comedy channel 1 Comedy, Germankids’ cartoon channel Fix & Foxi and two Indian channels, Colors and Rishtey.
1 Comedy airs on channel 291 while Colors, Rishtey and Fix & Foxi air on channels 290, 295 and 505 respectively. Fix & Foxi is owned by Munich-based Your Family Entertainment, while the two Indian nets are owned by Viacom18 of Mumbai.
Play will also add two more channels, African movie channel Aforevo TV and entertainment news service WapTV, this month.
Recently, 1 Comedy was in the news after it announced it will give content creators the opportunity to have their comedy skits air for free on the channel.
Play TV, formerly known as ConSat, has more than 50 channels, some of which are exclusive to the network, such as HFA TV, 1 Comedy, 1 Music and Irawo.
African fashion website Haute Fashion Africa (HFA) has launched its linear TV network exclusively on Nigerian pay TV platform Play TV.
Occupying channel 200, HFA TV features programmes that focus on the fashion industry in Africa. Shows go backstage and into the front row at fashion shows, highlighting various fashion stylists, designers and models.
Shows in its launch line-up include ICYMI: Haute Outside, Haute List Top Dix and Shop My Closet.
HFA has been an online destination since 2006. Speaking about the channel launch, HFA TV CEO Oluwadamilola ‘Wadami’ Amolegbe said: “For a decade, the Haute Fashion Africa brand has maintained its commitment to being a platform profile for African designers exhibiting a taste for the cultural.
“Tempered with an appreciation of the varied degrees of influence by the West in today’s fashion, the website has served as an exposure in the fashion world. With the recent launch of HFA TV, it furthers the narrative through television.”
Pay TV platform Play TV, formerly known as ConSat, offers a wide range of entertainment, from kids’ shows to sports, news, music and movies. It has more than 50 channels, some of which are exclusive to Play TV, such as HFA TV, 1 Comedy, 1 Music and Irawo TV.
Pay platform Play TV’s channel Irawo has launched a show that celebrates Yoruba movies.
Sinima Mi, which debuted on January 22, focuses on the cast and crew who work in films made for the Yoruba community and looks behind the scenes during production.
The programme is hosted by Adeshina Kasali, better known as Medullar, and will air on Saturdays at 18.30, with a weekly broadcast on Tuesday at 19.00.
Funmi Adenaike, general manager of Play TV, said: “Premiering Sinima Mi is part of our commitment to provide global content that reflects the lives and aspirations of our viewers. We are looking forward to launching more and more exclusive global shows on Play TV.”
Sinima Mi was created by ArtsBeat Media and produced in partnership with Play TV. Irawo can be found at Channel 300.
Play TV, the Lagos-based pay TV platform formerly known as ConSat, is to air some of its comedy programming for free.
The platform is set to give content creators an opportunity to air their programming for free via African comedy channel 1 Comedy, it was announced on Play TV’s Instagram page this week.
Asked about this development, 1 Comedy producer Dec Imafidon said: “There are many talented young people who are into sketch comedic acting, popularly called skits, and are in need of a platform to showcase their talent. 1 Comedy has decided to be that platform; we provide the opportunity by airing their skits for free.
“There are terms and conditions and we have guidelines, but if your content is of quality and meets with our approval, then we will have it broadcast. 1 Comedy will be churning out fantastic and rib-cracking content all year long.”
Imafidon explained how to provide material to 1 Comedy: “Interested comedy content creators can bring over their skits to the Play office at 1 Continental Way, Ikosi Ketu, Lagos and give it to Mr Seyi.”
1 Comedy airs via channel 291 on Play TV, which has more than 50 channels with a range of entertainment for the family.
Nollywood actress and TV presenter Adediwura Adesegha, popularly known as Blarkgold, has held a lunch party to celebrate becoming a brand ambassador for Play TV, reports Gabriella Opara.
The celebration was held on January 17 at Gei8 Hotels in Surulere, Lagos, and was attended by Adesegha’s friends and family.
Asked why she decided to have a party, Adesegha told 1 Music channel: “When I was given the crown of being a Play TV ambassador, I thought of the calls, well-wishes and support I got from all my friends. This is what led me to celebrate with them today and, of course, all this is sponsored by Play TV.”
She added that she is currently producing movies and presenting talkshows – The Ladder and Injinji Aiye Mi – that will be exclusive to Play TV. Injinji Aiye Mi will air on Irawo TV on the Play platform and will be about the lives of various Nigerian celebrities.
It was announced last month that Adesegha would be a brand ambassador for the cable platform alongside Labi Olayori. 1 Music and Irawo air on channels 400 and 300 respectively on Play TV.
The former co-host of popular morning talkshow Your View on broadcaster TVC Communications is to present two new programmes on pay TV platform Play TV.
Osayuwamen Saleh will host Zaman Arewa and Embrace, which will air on Azurfa and 1Africa respectively.
As the name suggests, Zaman Arewa is about bringing Nigeria’s North to the world in a new light, showing what makes it unique and highlighting its culture and traditions, its personalities and its cuisine.
“The vision for the show is to project the Northern lifestyle to the world and explore all that it has to offer. We want everyone to see the North’s true beauty and wealth of resources,” said Saleh.
Azurfa is a 24-hour contemporary Hausa channel that showcases movies, music, entertainment and lifestyle programming.
Embrace, meanwhile, will focus on the healing process of people who have been through trauma or life challenges.
Saleh told Content Nigeria: “I will be the main host of both shows. It will be an exciting experience for me and I look forward to being a part of Play TV.”
Asked about moving from Your View, she added: “I have been passionate about impacting my world and I knew that it had come to a point where I had to do it from a different platform, so I spoke with the management of Play and Zaman Arewa and Embrace were birthed. Yes, I loved my time on Your View but I am more excited about this new opportunity.”
Saleh, who founded the Osayuwamen Saleh Foundation International (OSFI) earlier this year, is a renowned Family Priority Practitioner whose regular views and opinions on TV and radio “centre on the importance of the family in our fast-changing society,” according to OSFI.
Cable platform Play TV has added a 24-hour Yoruba entertainment network to its channel line-up.
Irawo – meaning ‘star’ in the Yoruba language – is now airing exclusively on the pay TV platform’s channel 300.
Described as “a bridge between the young and old Yoruba audience,” the channel showcases movies, music, entertainment and lifestyle, and is has a high level of indigenous content and entertainment.
Irawo debuts with programming such as CookSpot, hosted by popular Nollywood actress Arewa, who brings guests into her home to cook their favorite meals.
There’s also Oko Ataya, dedicated to couples and the sensitive issues of marital life, while talkshow The Ladder is hosted by popular Yoruba actress Adediwura Blarkgold. Sinima Mi, meanwhile, is about people who make movies.
According to Play general manager Funmi Adenaike, the channel was much anticipated by Play subscribers. “Irawo is one of the many steps we are taking to deliver our brand promise of telling the unique and beautiful Nigerian story to the world,” she said.