Nigerian agency Mace Entertainment and broadcaster Zee World have held a press screening for Deceptive Measures, their Nigerian adaptation of an Indian scripted format.
The show runs to 104 half-hour episodes and is the first local version of successful Indian drama Pavitra Rishta.
The cast and crew come from Nigeria and the show was shot in Kenya, Ghana and Nigeria.
The new show will star Nollywood actor Mike Godson who signed a deal with Bollywood producers last year to feature in an English-language TV series on Zee World, the South Africa-based Bollywood channel.
He later met Rani Rajesh, director of Spectrum Film in Indonesia, Ijeoma Onah, founder of NIFS and Manoj Jagtiani, Mace Entertainment’s CEO, and Deceptive Measures was launched.
The show will air soon but the exact date has not yet been announced.
The next Nigerian International Film Summit (NIFS) is set to take place at the Sierra ballroom in the Marina Del Rey Marriot hotel in Los Angeles on November 3-4.
The two-day event is themed Local Meets Global Demand and will comprise business discussions, panel sessions, networking receptions and numerous speakers who have expertise in various fields.
The main focus of this summit is to critically examine the problems associated with the film business in Nigeria and how it compares to the distribution of Hollywood movies in Nigeria, as well as the Nollywood appeal for international distribution across territories.
The event will also discuss the possibilities, challenges and opportunities surrounding the business of film in Nigeria for international distributors and film investors and how Nollywood is meeting international standards.
Speakers at the event will include Stephanie Linus, CEO of Next Page Productions; Emem Isong, CEO of the Royal Arts Academy; Ken Attoh, CEO of Sparrow Productions; Marie Longai, founder of Restless Global; and Francis Nebot, founder of iFind Distribution.
Also on the speaker list are Fela Oke, founder of Flu3nt; Kene Okwuosa, MD of Filmhouse Cinemas; Craig Shurn, CEO of Part Two Media; Richard Signieski, CEO of Blue Sky; Moses Babatope, MD of Filmone Distribution; and Adedayo Thomas, exec director at the Nigerian Films & Video Censors Board.
Topics to be discussed include Understanding Nigeria Film Business: Facts and figures; Coproducing and Financing with Nigeria; Production Values: How Far Can Nigerian Films Travel? Opportunities and Limitations; and Understanding Theatrical Distribution and Exhibition Opportunities with Nigeria.
“It’s another time to talk less and do more in using our success stories to position the Nigerian Film Industry at the global film business map, attract Investment into the ecosystem and explore every opportunity for increased revenue for Nigerian Independent producers,” said Ijeoma Onah, founder of NIFS.
“So it’s action time. Let’s move forward, let’s use our collective efforts to showcase the huge potentials of film business in Nigeria.”
NIFS is an industry body designed to enable business-driven conversations on the bourgeoning film industry in Nigeria. It is for all those involved already or interested in the business of film in Nigeria.