Viacom-owned children’s TV channel Nickelodeon held the third edition of its NickFest event last weekend at Federal Palace, Balmoral Event Centre, Lagos.
More than 6,000 parents and children attended the two-day event, which featured performances from Nigerian musicians such as Patoranking, Teni, Fireboy and Rema.
Hosted by presenter Mannie Essien and Nigerian singer and dancer Amarachi Uyanne, the event also included appearances from Nickelodeon’s superstar characters such as SpongeBob Squarepants and the Paw Patrol pups.
Alex Okosi, executive VP and MD of BET International and Viacom International Media Networks Africa, said: “We are indeed grateful that our family-centric TV entertainment content was transformed to an event experience that has brought joy and entertainment to families.
“We have had an incredible show of support from parents and kids year after year, and NickFest in Nigeria continues to gain more fans.”
Viacom International Media Networks (VIMN) has agreed a deal that puts several of its global channel brands on mobile operator MTN’s short-film streaming platform in Nigeria.
MTN’s Shortz platform will carry shortform content from VIMN brands including Nickelodeon, MTV, MTV Base and Comedy Central as part of the deal, which VIMN secured alongside Lagos-based Arial View Nigeria and MTN.
Under the deal, MTN subscribers will have the possibility to watch all the best shortform video from the iconic VIMN brands via their favourite devices. The deal licenses AVNL to distribute and monetise content to MTN, Africa’s largest mobile network operator with more than 200 million subscribers, including 57 million in Nigeria alone.
Mobile penetration and the demand for short and bite-size content continues to grow in sub-Saharan Africa, thus making MTN Shortz a strategic and long-term platform to reach audiences.
VIMN announced the MTN deal together with a similar content licensing deal with Vodafone in Turkey, which took 300 hours of VIMN’s SVoD content, versioned in Turkish, from Nickelodeon, Nick Jr and Teennick. The content will be distributed exclusively for mobile consumption via the Vodafone TV app.
VIMN has also launched the MTV+ Prime Video Channel on Amazon in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for €2.99 per month. The new offer gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and various premium MTV content on-demand.
The second edition of family event NickFest Nigeria, organised by children’s TV channel Nickelodeon, took place in Lagos this week.
The two-day event, held at the Federal Palace Hotel, Victoria Island, welcomed more than 4,000 families with children to experience being with popular Nickelodeon characters.
Sponsored by Indomie, DSTV Nigeria, Cussons Baby, Nunu Milk, Maltina and Nickelodeon parent company Viacom International Media Networks Africa (VIMN Africa), this year’s event was anchored by TV personality Ikponmwosa Osakioduwa and the winner of Nigeria’s Got Talent, Amarachi.
There were performances by Nigerian artistes like MI Abaga, Mayorkun, Falz, Simisola and Adekunle Gold.
Several Nickelodeon characters performed in shows as well, including ones from SpongeBob SquarePants, Paw Patrol, Dora the Explorer, Shimmer & Shine and Teenage Mutant Ninja Turtles.
One parent at the event, held on September 29 and 30, said: “NickFest thrilled kids and parents alike today, thanks to Nickelodeon, in partnership with Maltina. We had fun, we appreciate them.”
There was a celebrity slime challenge, which involved personalities being covered with green slime in an attempt to raise funds for kids through NGO projects in Nigeria.
Alex Okosi, executive VP and MD at VIMN Africa and sister company BET International, said: “NickFest delivers an amazing experience for families to enjoy the best of Nickelodeon. We are thrilled to bring the festival back to Nigeria in partnership with Maltina for a second consecutive year.”
“This is indeed an exciting partnership for Maltina. We recognise that we are all busy and, more often than not, life just gets in the way, making family time that much more important,” added Ngozi Nkwoji, portfolio manager of non-alcoholic drinks for Maltina parent Nigerian Breweries.
“As a brand that is all about nourishing family moments, we are proud to partner with Nickelodeon again to bring all the excitement of NickFest to the whole family. NickFest is one of those events that the whole family can enjoy and is an event that nourishes those precious family moments.”