Pay TV company MultiChoice Nigeria has pledged millions of naira as part of a commitment to support the federal government in the fight against the Covid-19 pandemic.
The firm has committed up to N400m to a salary fund to support creative professionals during the crisis.
In addition, MultiChoice is providing cash support of N200m to the federal government and N50m to Lagos state, and has donated 10,000 test kits to the Nigeria Centre for Disease Control (NCDC).
It has also committed N550m worth of inventory to airing public-service announcements on virus prevention tips in English, pidgin, Igbo, Yoruba and Hausa languages on more than 10 channels across its DStv and GOtv platforms.
Adewunmi Ogunsanya, chairman of MultiChoice Nigeria, said: “We are doing this because we recognise the impact that the Covid-19 pandemic has on Nigerians and the economy. We hope our contributions to NCDC, the federal and state Governments, alongside other donations, will go a long way towards effective management of the outbreak.”
MultiChoice Nigeria CEO John Ugbe added: “The creative industry salary payment of up to N400m will offer a much-needed financial reprieve for producers, actors, and technical talent currently contracted to MultiChoice Nigeria, whose livelihoods have been disrupted by the pandemic.”
MultiChoice said the move was in line with its values as a responsible corporate organisation and leader in the media and creative sector whose aim is to support the authorities in fighting the pandemic and reducing its attendant impact on Nigeria’s economy.
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