MultiChoice Group’s video-on-demand service, Showmax, has launched in Nigeria with two new Big Brother Naija spin-off shows.
The shows, hosted by comedians Basketmouth and Bovi, have been produced exclusively for Showmax.
They are Big Brother Naija Extra View, a 25-minute compilation of unseen footage, and Big Brother Naija Hot Room, a 25-minute satirical commentary on the week’s main drama and action.
The company said: “Showmax Nigeria offers a dedicated slate of Nigerian television shows and movies, international hit series, Hollywood blockbusters and a Big Brother Naija partnership with live streaming and exclusive new BBNaija shows.”
Niclas Ekdahl, CEO of MultiChoice’s Connected Video division, said: “We’re aiming for the sweet spot that other services may have missed. Taking a generic service and taking on a few Nollywood movies won’t cut it, so we’re coming in with a strong mix of up-to-date Nigerian shows, international hits and favourites from across Africa, and now, as something completely new: on-demand and live Big Brother Naija content.”
Other shows to be added on the Showmax service will include Tinsel, The Johnsons, My Flatmates other Nollywood movies, Bollywood shows, telenovelas and shows from Kenya and South Africa.
ROK founder Mary Njoku and Canal+ International CEO Jacques du Puy tell Content Nigeria about this week’s deal bringing ROK under the wing of the French group.
The recent acquisition of major African film studio and international TV network ROK by French audiovisual firm Canal+ Group is a move that is geared towards strengthening the latter’s content production reach across Africa.
The deal sees Nollywood broadcaster and production studio ROK change hands for an undisclosed sum while ROK’s former owner, SVoD company Iroko Partners, takes full ownership of Francophone African SVoD platform Iroko+, which was previously a joint venture with Canal+.
Content Nigeria caught up with ROK founder Mary Njoku and Jacques du Puy, CEO of Canal+ International, to learned about the motives behind this new partnership.
Elated about the acquisition, du Puy says: “We are happy to welcome Mary Remy Njoku in the Canal+ family. We are glad to expand our activities in Africa to content production. We are proud to strengthen our channel portfolio with the popular and successful ROK channels, that will sit alongside their French sisters, Nollywood TV and Nollywood Epic.”
“I am delighted and proud,” adds Njoku, who is married to Iroko founder and CEO Jason Njoku. “The acquisition of ROK by Canal+ is a great milestone for our business and Nollywood as a whole. We are taking Nollywood to new audiences and that has always been the goal, to take our authentic African stories and share them with the world.”
Du Puy notes that the creation of Nollywood TV began some time ago. “We created Nollywood TV in 2013 after the acquisition of a Nollywood movie package from Africa Magic, part of the MultiChoice Group.
“This content immediately proved to be one of the most relevant in French-speaking Africa, and we had to partner with Iroko to ensure a regular and high-quality supply to Nollywood TV. We also sporadically bought Nollywood series from other producers in Nigeria and recently acquired a small package of premium movies to offer Canal+ subscribers in Africa a Nollywood festival on our premium channel this August.
“We have been acquiring content from Iroko ever since 2013 to feed Nollywood TV. Mary and Jason are not only partners but they are also friends now. We then invested in Iroko in 2015, becoming one of the main shareholders. There is already a long history between Canal+ and Iroko. And ROK Studios is just the largest and more successful producer and aggregator in Nigeria and Ghana,” he adds.
With this week’s deal a landmark accomplishment for the four-year-old start-up, Mary Njoku elaborates on what has propelled the success of the studio so far.
“The fans and lovers of Nollywood across the world motivate us to constantly create quality content. Nollywood fans have a voracious appetite for new content; this is why so many Nollywood films are produced each year.
“However, it is a difficult balance to maintain and develop quality at scale. I had always felt that there was a need for a studio that empowered young people to put their skills to work and create the content that we now see on our ROK, ROK2 and ROK3 channels in Africa and the UK. Now, with the fact we are working even closer with Canal+, we can take this content into French-speaking Africa and eventually the rest of the world.
“Our teams across Accra, Lagos and London cannot be left out of our success story as we all work hand in hand to make ROK story a success,” she adds.
According to both du Puy and Njoku, the deal includes the production studio as well as the four ROK-branded, English-language channels that currently air on African pay TV platforms DStv and GOtv and in the UK on Sky. Canal+ channel distribution subsidiary Thema will oversee the distribution of these channels, adding to its own Nollywood TV and Nollywood Epic channels.
Continuing her leadership role as the director general of ROK Productions, Njoku believes the content that will now be produced will be of higher quality. “With this partnership, we now have the resources to create higher-budget movies,” she says. “Our budgets are typically fairly modest, so get ready to see different types of content across all ROK platforms, including animated content – content that will cut across English- and French-speaking Africa.
“ROK will receive more resources to create content without the loss of our creative freedom. It was very important for us to retain creative rights as this is the main reason for ROK’s success today. We will develop Nollywood in French-speaking Africa and globally through Canal+’s Africa and global channels. Surely this will open more doors to other untapped parts of Africa that need to be reached. However, essentially, it will be more of the same, just at an even faster pace.”
Du Puy thinks the quality of Nollywood movies out there can be enhanced. “Talent is there and Nollywood movies are already very popular,” he says. “But it is true that the audience is more and more demanding, so the quality will progressively enhance because ROK has the unique capacity to detect, select and grow the best and newest talents in Nigeria or Ghana. In addition, we are planning to invest in technical equipment that could be lent to our associated producers.”
Both executives are preparing head-on for any challenges that may arise from this partnership. According to Njoku: “With every partnership comes challenges. However, we hope to resolve all issues amicably and as quickly as possible. We’ve been working alongside Canal+ for nearly five years now so we know how the other works, where our strengths lie, and how to get the best out of one another.”
“We first need to consolidate the leadership position of ROK Studios and go on growing the audience of the ROK channels. Then we would love to explore African kids content, which is very rare at the moment in Africa, and try to bring the Nollywood expertise to French-speaking Africa and to grow the production of daily series there,” du Puy adds.
Strengthening its position as content provider and giving it access to the entire Nollywood value chain, the deal will see Thema working with ROK as well as engage in the distribution of third-party Nollywood content to digital operators across the world; produce and distribute four channels under the ROK brand broadcasted in English-speaking Africa and the UK.
Looking forward to serving fans with more content across all platforms, Njoku says: “ROK will produce thousands of more hours of Nollywood content to deliver movies and original TV series for Canal+ Group’s audiences in French-speaking Africa. As part of the acquisition, Canal+ Group will continue to collaborate with Iroko, with non-exclusive content distribution of ROK content via the Iroko SVoD app.”
The deal, as well as moves by SVoD giants like Netflix to commission more African content for its platform, shows it’s not just African countries that are enjoying Nollywood films and TV series.
Naspers, one of the largest technology investors in the world, has announced the new executive leadership team for its MultiChoice Group.
The new execs include Calvo Mawela as group CEO, Imtiaz Patel as executive chairman, Tim Jacobs as chief financial officer and Brand de Villiers as chief operating officer. The appointments will take effect on November 1.
Naspers CEO Bob van Dijk said: “This announcement marks a significant step for the MultiChoice Group as they journey towards a stand-alone business. I am confident that through the leadership of Imtiaz and Calvo, MultiChoice Group will continue on its growth trajectory and unlock even more value for its shareholders.”
Calvo said: “I am incredibly excited to lead our team of highly capable executives through this new and exciting chapter for our company. Our leadership team is diverse, experienced and well-positioned to grow our position as the leading entertainment company on the African continent.
“There are significant growth opportunities for MultiChoice Group in Africa. The combination of MultiChoice’s reach, Showmax and DStv Now’s cutting-edge internet television service, alongside Irdeto’s 360 security suite will provide a unique offering.”
On September 17, Naspers had made its intention to separately list its video entertainment business on the Johannesburg Stock Exchange and will include MultiChoice South Africa, MultiChoice Africa, Showmax Africa and Irdeto.
MultiChoice Group is one of the fastest growing pay TV operators in the world and its multi-platform business reaches 13.5 million households across Africa.