Tag Archives: Mo Abudu

Culture minister kicks off Summit

Nigeria’s minister of information and culture Alhaji Lai Mohammed kicked off the second edition of the Creative Nigeria Summit (CNS) this week, calling on the creative industry to focus on what consumers want.

The CNS is a two-day conference held annually to bring together international and indigenous experts, thought leaders, industry players and renowned professionals within the Nigerian film and television industries to discuss issues affecting the business.

His speech in full:

Good morning gentlemen, and welcome to the 2018 Creative Industry Summit, with the theme Content – The Future of Nigerian Film and Television in a Digital Era.

This is the second edition of the summit, which started last year. The summit has thus become an annual event designed to bring together international and indigenous experts, thought leaders, key players and renowned professionals from the entertainment and media industry, to examine and exchange ideas and innovations, to create sustainable solutions to challenges and harness the full potential of the Nigerian film and television industry.

The two-day summit, put together by Think Tank Media and Advertising Ltd, in conjunction with the Federal Ministry of Information and Culture, was born and executed out of a desire to urgently transform the film, television and music sectors into a well-structured industry.

The first edition last year achieved several milestones:

Alhaji Lai Mohammed gives his keynote at CNS 2018

i) Following the summit, a delegation of the Nigerian Film and Music Industry, led by my humble self, held a piracy stakeholders’ meeting with the inspector-general of police, resulting in the establishment of police anti-piracy units in all the 36 states. The subsequent extensive piracy raids have led to the confiscation of pirated products worth hundreds of millions of naira.

ii) Granting of pioneer status for the creative industry by the federal government to reduce financial burdens on new investments and encourage both foreign and local investments within the industry.

iii) A meeting with the governor of the Central bank of Nigeria requesting the provision of stimulus capital for the creative industry to be invested through long-tenured single-digit debt to private investors to build 100 community cinemas, six music arenas across the geopolitical zones and state-of-the-art pre- and post-production facilities across the country.

iv)  Granting of special priority status to international and national investors to access foreign exchange.

v)  A sovereign guarantee to back up international loans to achieve any of the stated infrastructure projects.

vi) Co-ordination of an arrangement to establish a world-class media services production company that will produce Premier League [football], music videos for artists, films for Nollywood and TV shows and soaps for television.

vii) Setting up of an audience rating and measurement body for TV and radio, on the back of the ongoing rollout of the digital switch-over (DSO).

During the intervening period between the inaugural edition and the year’s summit, our personal research has been focused on an understanding of what, in particular, the customers in the 24 million TV households in Nigeria really want. We have arrived at the findings that the digitisation of television required a much deeper understanding of customers, content and the quality of delivery of ‘video.’ Yes, I did not use [the word] television and that is because that is not what people all want to watch. They want to watch videos, however they are delivered, including – but definitely not limited to – television.

The landscape has changed. The accelerating shift towards mobile delivery continues unabated and a content rekindling has left consumers feeling lost in a sea of available programming. I believe the time to act is now. Media and entertainment companies that want to stay in the game may need to embark upon a holistic, coordinated and integrated programme of digital innovation to focus their resources, investments and capabilities on the things that truly matter.

With respect to content consumers in Nigeria, a well-researched survey of what the customers want, where they are, what they watch, want to watch, when and how they want it delivered, does not exist. The stakeholders within the ecosystem of the DSO project are unfortunately focused on their immediate economic returns and convenient modules of implementation. But technological growth does not flow along those lines and, in the near future, smart media entities will outstrip all plans, institutions and government power and reach the customer, leaving non-informed players with empty castles.

On the issue of content, Nigeria is the clear leader in raw content in Africa. Nollywood, hip-hop, Afrobeat and our comedians testify to this. But we are hardly monetising them either through production, distribution or royalty collection. In fact, with about 20 billion naira currently expended on the DSO, less than N500m has gone into content. It is apparent Nigeria has forgotten that video, not television, is about content.

And everywhere in the world, Video has exploded via on-demand and live streaming. Online TV or subscription services are now the norm – YouTube, Netflix, Iroko etc. Video is now delivered via social feeds like Facebook, WeChat, LINE etc. Indeed, video is the future of media on the web and is competing with scheduled linear TV content for consumer attention. I implore the key players in the DSO project to focus on any of the above.

A recent survey done in over 42 countries revealed that expected video consumption on devices over the next three years will grow 45% on mobile, 45% on internet-enabled TVs, 40% on tablets and 36% on laptop computers. Traditional TV grew by 0%. This led the researchers to come to the conclusion that video is not only increasingly consumed from the internet, it is clearly going mobile.

TV companies have used their advantage of being first in the homes to introduce data to the homes, thereby not only improving their revenues significantly but securing their roles in the future of video watching. Some 70% of homes in the UK get their data from Sky, Virgin or YouView. In fact, BT, the main telecom operator, rushed to set up their own TV entity, acquiring Champions League football rights and offering it for free, if you buy data from them. Who is doing this in Nigeria? This is where we have to play.

Very soon the race for content will begin. With a significant increase in the number of distribution channels and a variety of content to choose from, the clear winner will be the media company that invests in high-quality original content that has taken into consideration the preferences of the customer. Ultimately, the goal will be to match content with audience expectation and enjoy maximum compensation.

Ladies and gentlemen, permit me to use this opportunity to salute all the players in our creative industry. They have all made Nigeria proud. Between the 2017 summit and this year’s edition, we have seen a harvest of global recognitions for our industry players. Mo Abudu and Omotola Jalade-Ekeinde were named among the top 50 women doing extraordinary things on the worldwide stage by Variety magazine, and prolific author Chimamanda Adichie’s novel Americanah was listed in the New York Times’ list of 15 remarkable books by women that are ”shaping the way we read and write fiction in the 21st century.”

Also, Wizkid has made history by becoming the first African artiste to sell out the Royal Albert Hall in London, while Davido emerged winner of the 2018 BET Award International Act. Congratulations to all these stars who are making our country proud, and indeed to all of you in the rapidly flourishing creative industry

Finally, let me assure you that this administration remains dogged in its determination to grow the creative industry and turn it into a creative economy. I wish you all fruitful deliberations and I thank you for your kind attention.

For more information about the conference, click here. The Twitter hashtag for the event is #CNS2018 and the Instagram account can be found here.

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EbonyLife TV marks five years with rebrand

Premium lifestyle and entertainment channel EbonyLife TV has rebranded after marking its fifth anniversary this month.

Parent company EbonyLife Media unveiled a new logo and disclosed plans to launch the channel on pay TV platform StarTimes, ending the exclusivity of its carriage deal with DSTV, on August 1.

Mo Abudu, CEO of EbonyLife TV, said: “This is an exciting time for us. StarTimes is a force to be reckoned with in Africa. It is a privilege for EbonyLife to have an additional home with the network.

“Together with the global reach of [VoD service] EbonyLife ON, we will have the potential for millions more people to enjoy our shows.”

Mo Abudu

“As one of Nigeria’s leading television networks, it made sense to include it in the StarTimes family,” said Justin Zhang, MD of StarTimes.

However, reports suggest EbonyLife may have decided to expand its reach in Africa at this time because DSTV is set to stop airing the channel to subscribers in southern Africa this month. EbonyLife is yet to comment on the reports.

Meanwhile, it continues to expand not just via TV but also by its VoD service, EbonyLife ON, which was previously available only to international audiences.

The video streaming service is now accessible to Nigerians for a monthly subscription of N500. The EbonyLife ON app can be downloaded on Android and IOS app stores.

EbonyLife TV launched on July 1, 2013 and is now broadcast across Africa and the Caribbean on StarTimes (channel 107, 191), DSTV (channel 165) and Flow.

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EbonyLife ON comes to Africa

Lagos-based African TV channel EbonyLife TV is set to launch its VoD service across the continent next month.

Mo Abudu

EbonyLife ON will go live on July 1, the same day the network celebrates its fifth birthday, EbonyLife TV CEO Mo Abudu told Nigerian national daily Thisday. The service was previously only available outside Africa, targeting African diaspora.

“Starting on July 1, we will launch our online video-on-demand service, EbonyLife ON – including EbonyLife ON Mobile – in Africa, with selected movies and other shows available on MTN Shortz, Cloud 9 Cinema and Nuvu,” Abudu said.

EbonyLife TV was launched with the aim of becoming Africa’s first global black entertainment and lifestyle network. It now airs in 49 African countries via one of the continent’s leading pay TV networks, DSTV.

Abudu also said the channel was set to boost its reach with a new carriage deal. “Our broadcast reach will include an additional 11 million homes across Africa on the StarTimes satellite network,” she said.

Discussing new shows heading to the network, she added: “We’re launching Africa’s first legal drama, Castle & Castle, and The Dating Game Nigeria, a format that has been a hit for 53 years around the world – not to mention our Christmas blockbuster, Chief Daddy, with a host of Nollywood’s brightest stars.”

EbonyLife TV recently agreed a partnership with Sony Pictures Television to coproduce three TV projects, one of which is an original TV series based on The Dahomey Warriors.

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First Creative Nigeria speakers named

Lagos-based media agency Think Tank Media & Advertising has announced the first speakers for July’s Creative Nigeria Summit.

The two-day event will see speakers address the issue of digitisation in Nigeria with the theme, Content: The Future of Nigerian Television in a Digital Era. UPDATE: The event will now be held in Lagos on July 16 and 17.

The speakers will include top media executives and broadcast journalists with decades of experience in television and film, many of whom have impacted the industry through innovation.

They include:

• Bada Akintunde Johnson, country manager, Viacom International Media, parent company of MTV, Nickelodeon, BET and Comedy Central

 

 

• John Giwa-Amu, co-founder of Red & Black Films

 

 

 

• Sanjay Salil, founder of Media Guru and one of India’s top media entrepreneurs
 

 

• Mo Abudu, CEO of EbonyLife, a television and film production company

 

 

 

• Avi Armoza, founder of Armoza Formats and one of Israel’s top television producer/distributors
 

 

• Anahita Kheder, senior VP, Middle East, Africa and South Eastern Europe, FremantleMedia International
 

 

• Jason Njoku, CEO and co-founder of iROKOtv, one of Nigeria’s leading VoD platforms
 

 

• Emma Smithwick, film and TV producer and scriptwriter

 

 

 

• Jeff Kalligheri, CEO of Waterstone Entertainment, a production and financing company
 

 

The speakers will address more than 2,000 media professionals in various sessions at the Summit, which will include masterclasses, panel discussions and workshops.

Lai Mohammed

Lai Mohammed, Nigeria’s minister of information and culture, is expected to deliver the welcoming address at the conference.

For more information and to register for the event, click here.

Think Tank Media & Advertising is an independent media planning, media buying and creative agency working for both local and international clients.

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EbonyLife, Sony agree drama pact

Nigerian broadcaster and producer EbonyLife has linked up with Sony Pictures Television (SPT) to co-develop three scripted projects.

Mo Abudu

The three-project deal, the first of its kind between SPT and a Nigerian television company, will include a TV series inspired by the Dahomey Warriors.

The action series, based on true events in the West African Kingdom of Dahomey, will tell the story of the all-female warriors. Details of the two additional projects will follow later this year, with SPT set to distribute all three internationally.

Mo Abudu, CEO at EbonyLife, said the partnership would allow it “to bring the fascinating story of The Dahomey Warriors, and many others like it, to audiences around the world.”

Wayne Garvie, president of international production at SPT, said: “Our aim is to help EbonyLife create a portfolio of African content that will fulfil their aim of being one of Africa’s prime creators of premium content.”

EbonyLife TV launched in 2013 and produces over 1000 hours of original programming each year, 80% of which belongs exclusively to the network.

Last month, the broadcaster commissioned a local version of SPT’s relationship format The Dating Game. It has also picked up a raft of programming from distributor TVF and last year started production on Castle & Castle, which it claims to be Nigeria’s first legal drama series.

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Women in Nigerian TV: Mo Abudu

“Success is a function of persistence and doggedness. Never, ever take no for an answer; keep pushing until you get results.” Mo Abudu.

Mo Abudu at the premiere of The Wedding Party 2

Content Nigeria is celebrating International Women’s Day this month by focusing on notable women in the country’s TV industry.

We kick off with Mo Abudu, a woman whose tenacity, zeal and passion have helped her to break through frontiers in the world of media.

Veering into the world of broadcasting from unrelated business ventures such as human resources (HR) and hotel management, Mosunmola Abudu has proven to the world that she achieves whatever she sets her mind to.

Abudu, 53, popularly known as Mo Abudu, is one of Africa’s leading media moguls and a philanthropist. She gained a master’s degree in HR management from the University of Westminster in London. Afterwards, she worked at ExxonMobil for 10 years as the head of HR before starting up her HR development company, Vic Lawrence & Associates.

However, she later sought to pursue her dreams of becoming a TV presenter by going to the London Film School. Upon gaining a degree, Abudu launched her TV talkshow, Moments With Mo, in 2009. She interviewed many notable personalities, such as Wole Soyinka, Hillary Clinton, Mohammadu Buhari, Olusegun Obasanjo and General Ibrahim Babangida. Her talkshow addressed a range of topics, from lifestyle to politics.

Moments With Mo later became the first syndicated TV talkshow on African regional television. It airs in more than 40 countries across Africa, as well as on EbonyLife TV hosted by Vimbai Mutinhiri, Bolanle Olukanni and Tallaulah Doherty.

Abudu was the brains behind the now defunct reality TV show The Debaters, a competitive show where participants live together for 13 weeks and debate topical issues and the winner was given a cash prize. The Debaters aired for three seasons.

In 2013, Abudu became the first African woman to own a TV network, EbonyLife TV. EbonyLife airs original programmes and TV drama series such as Moments, EL Now, Men’s Corner, Sons of The Caliphate and Fifty.

In 2014, she debuted her first film, Fifty, at the Toronto Film Festival, to much acclaim. In 2016, EbonyLife Films coproduced The Wedding Party, a movie that still holds the record for being the highest grossing film in Nigeria. Its sequel premiered in Dubai in December 2017 and was also a record hit.

Abudu was also behind Desperate Housewives Africa, a pan-African adaptation of popular US drama series Desperate Housewives, as executive producer. Furthermore, The Royal Hibiscus Hotel recently premiered at the Toronto Film Festival and is currently in cinemas across the country.

Abudu has been described has ‘Africa’s Oprah’ and Forbes magazine recognised her as the first African woman to own a pan-African TV channel. She was also listed in the Hollywood Reporter has one of 25 most powerful women in global TV.

Abudu has received numerous honours, such as the Institute of Directors Fellowship Award and Entrepreneurial Award (2017), City People Movie Special Recognition Award(2017 and 2015) and City People Movie Award for Best Movie Producer of the Year (2017).

Abudu continues to scale heights few dare dream about. She is fearless, always looking for the next mountain to climb and can’t wait to see and experience what’s in store next.

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Sadau acting ban lifted

The ban prohibiting screen star Rahama Sadau from acting has been lifted by the governor of Kano State, Abdullah Ganduje, reports Gabriella Opara.

Rahama Sadau

The award-winning actress was banned from acting in October 2017, after appearing in a music video by artiste Classique, which was declared to be “immoral and unethical” by the Hausa film industry.

The chairman of the Kano Actors Guild, Alhassan Kwalli, last week expressed his gratitude to Ganduje for lifting the ban after she wrote a letter of apology to the state government, Kano Emirate Council and the Motion Practitioners Association of Nigeria.

“The development was timely as stakeholders and practitioners in the Hausa movie industry are using films as a tool for national development,” Kwalli said.

Sadau wrote in her letter a month after being suspended by the guild: “I am human and liable to make mistakes and as a daughter who stands to be corrected, I wish to plead and ask my colleagues, the executive member of all guilds, the entire people of the north and audience at large to forgive me.”

Sadau features alongside Patrick Doyle, Mofe Duncan and Sani Muazu in TV series Sons of Caliphate, where she plays the character Binta Kutigi.

Sons of Caliphate is a 13-part drama series set in the northern part of Nigeria about power struggles and family drama. It is exclusive to EbonyLife TV and produced by Mo Abudu.

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