Mo Abudu, the founder and CEO of African network EbonyLife TV, has launched a mentorship scheme to coincide with her 54th birthday.
Abudu plans to mentor 100 Nigerian women via the programme, titled The Power Series for Today’s Woman.
The media mogul said her experience has gifted her a wealth of knowledge that she now hopes to use to help others pursue better careers and reach their goals.
“I have gained a huge amount of experience throughout my life as a serial entrepreneur. It is with pleasure and excitement that I launch my mentoring scheme for women aged 18 to 34. These young women will receive help to define their passion and to make a difference in their lives and careers, one moment at a time,” Abudu said.
Registration is free, and interested women can apply by clicking here. The deadline for applications is December 31.
Shortlisted applicants will get a chance for a one-on-one mentoring session with Abudu on January 14, 2019.
EbonyLife TV is calling for entries for its adaptation of international television format The Dating Game.
In a post on Instagram, Mo Abudu, CEO of EbonyLife TV, has said those interested can now apply to take part in The Dating Game Nigeria.
“If you’re looking for love, the wait is almost over. EbonyLife TV, in partnership with Sony Pictures Television [SPT], is pleased to announce that applications for Dating Game Nigeria are now open. This could be your chance to find the partner of your dreams,” she wrote.
In March, EbonyLife TV announced its plans to launch the first ever African adaptation of the show, in partnership with SPT, sometime this year.
The Dating Game offers single people a chance to find a suitable partner by pairing them up. The gameshow involves an individual asking three potential partners a series of questions and picking the one whose answers attract them the most.
The Dating Game (aka Blind Date) has been on air since the 1960s and is set to reach more audiences in Africa by launching on EbonyLife TV.
Mo Abudu, CEO of EbonyLifeTV, and one of Africa’s most prolific producers, will keynote at Content London as drama in the region booms.
Abudu launched Nigerian broadcaster and producer EbonyLifeTV in 2013. It produces more than 1,000 hours of original programming each year, with projects including The Governor, Fifty, Sons of the Caliphate and Castle & Castle.
In March 2018 Sony Pictures Television (SPT) announced a three-project deal with EbonyLifeTV, the first of its kind between SPT and a Nigerian television company, which will include coproduction of a TV series inspired by the Dahomey Warriors.
Abudu will outline her current and future scripted strategy for EbonyLifeTV and provide delegates with insight into one of Africa’s prime drama creators.
Described by Forbes as “Africa’s most successful woman,” Abudu was also listed in the Hollywood Reporter’s 25 most powerful women in global television in 2013 and 2017.
She joins other confirmed speakers:
The multi-award-winning Content London is made up of three standalone events: The International Drama Summit, The Unscripted Entertainment Forum and Kids Content Futures.
The International Drama Summit takes place on November 27/28/29, with Unscripted and Kids taking place on November 30.
TIER 3 tickets are available at £799, a £200 saving on the full ticket price of £999. To book your place at this price CLICK HERE.
To see what our delegates say about Content London CLICK HERE.
C21 has negotiated discount rooms at the official event hotel, The St Pancras Renaissance hotel. There are a limited number available. To book your room CLICK HERE.
Gabriella Opara offers a round-up of the first day of the Creative Nigeria Summit (CNS), which began in Lagos yesterday.
The second edition of the CNS has seen more than 1,000 TV industry professionals and media entrepreneurs converging to discuss the future of Nigerian TV in the digital age.
Media figureheads from several countries are at the summit, including EbonyLife TV CEO Mo Abudu, Sony’s Kunle Falodun, Anahita Kheder from FremantleMedia, Lindsay Oliver from African Medi Works, MediaGuru chief Sanjay Salil, UK producer Emma Smithwick and Lighthouse TV & Filmworks CEO Neil Oyenakan.
The event began with a welcome address from Nigeria minister of information and culture Alhaji Lai Mohammed, who discussed several initiatives that have been put in place since last year’s CNS. These include anti-piracy policies, the creation of interest-friendly loans, the development of better infrastructure and the setting up of audience rating and measurement systems.
Speakers and panellists addressed various topics targeted at the television and film industry in the country and how to further develop it.
The first panel discussion featured Kheder, Oliver and Falodun, as well as US producer Jeff Kallegheri and C21Media founding partner and commercial director Odiri Iwuji. With the panel focusing on how Nigerian producers can crack the international market, delegates heard of the need to create high-quality content that appeals to local and international audiences and the importance of finding the right partners.
“Relationships are an important thing in the industry,” said Kallegheri, CEO of Waterstone Entertainment. “Connect with people wherever you get the chance. Also, take time to develop your content – ensure it’s up to par before thinking of marketing it.”
In a later panel session focused on drama, Abudu, Iwuji, Smithwick, Sahil and Kallegheri all stressed the importance of creating relatable content, as this defines “the power of drama.”
Abudu explained: “One of the most important elements of drama is to create content everyone can relate to, within your target audience. This is one of the things we had in mind when we created dramas such as Sons of Caliphate and Castle & Castle on Ebonylife TV.”
Kallegheri added: “Timing is everything. Just because a show doesn’t have much viewership now doesn’t [mean it won’t] have a great audience in years to come.”
Elsewhere, Digital Play executive chairman Toyin Subair touched on some of the issues relating to telcos and content providers in Nigeria. “Nigeria is the biggest market for telecommunication companies and TV platforms. It is the first country to start with TV in sub-Saharan Africa and also one of the leading data-consuming markets in Africa. Yet the biggest telcos and TV platforms in the country are owned and controlled by foreign companies,” he said.
Meanwhile, Smithwick offered this advice to content creators during a masterclass on pitching: “Pitching ideas requires time-consciousness, brand awareness and a thematic approach. Before pitching, ask yourself these question: what’s the core narrative? What’s the theme? And what’s my approach? These will help guide how you pitch, since there is no one way to pitch.”
In a separate masterclass, Tolu Ajayi, CEO of Insight Communications, advised attendees about creating original scripts: “Nothing is really original because we are always inspired by something, so what we are doing is recycling. So the question is, how do you recycle with a fresh take? Well, mix ideas, brainstorm, disrupt, smooth them out, do something old with a new approach. Ideas stem from anywhere – you just need to make yourself accessible to it.”
The first day of the CNS concluded with a keynote address from a representative of the Federal Inland Revenue Service, who spoke about the benefits of taxation to the creative industry in the country.
Content Nigeria will continue to provide news and insight relating to this year’s CNS. For live updates on #CNS2018 day two, follow us on Twitter.
Nigeria’s minister of information and culture Alhaji Lai Mohammed kicked off the second edition of the Creative Nigeria Summit (CNS) this week, calling on the creative industry to focus on what consumers want.
The CNS is a two-day conference held annually to bring together international and indigenous experts, thought leaders, industry players and renowned professionals within the Nigerian film and television industries to discuss issues affecting the business.
His speech in full:
Good morning gentlemen, and welcome to the 2018 Creative Industry Summit, with the theme Content – The Future of Nigerian Film and Television in a Digital Era.
This is the second edition of the summit, which started last year. The summit has thus become an annual event designed to bring together international and indigenous experts, thought leaders, key players and renowned professionals from the entertainment and media industry, to examine and exchange ideas and innovations, to create sustainable solutions to challenges and harness the full potential of the Nigerian film and television industry.
The two-day summit, put together by Think Tank Media and Advertising Ltd, in conjunction with the Federal Ministry of Information and Culture, was born and executed out of a desire to urgently transform the film, television and music sectors into a well-structured industry.
The first edition last year achieved several milestones:
i) Following the summit, a delegation of the Nigerian Film and Music Industry, led by my humble self, held a piracy stakeholders’ meeting with the inspector-general of police, resulting in the establishment of police anti-piracy units in all the 36 states. The subsequent extensive piracy raids have led to the confiscation of pirated products worth hundreds of millions of naira.
ii) Granting of pioneer status for the creative industry by the federal government to reduce financial burdens on new investments and encourage both foreign and local investments within the industry.
iii) A meeting with the governor of the Central bank of Nigeria requesting the provision of stimulus capital for the creative industry to be invested through long-tenured single-digit debt to private investors to build 100 community cinemas, six music arenas across the geopolitical zones and state-of-the-art pre- and post-production facilities across the country.
iv) Granting of special priority status to international and national investors to access foreign exchange.
v) A sovereign guarantee to back up international loans to achieve any of the stated infrastructure projects.
vi) Co-ordination of an arrangement to establish a world-class media services production company that will produce Premier League [football], music videos for artists, films for Nollywood and TV shows and soaps for television.
vii) Setting up of an audience rating and measurement body for TV and radio, on the back of the ongoing rollout of the digital switch-over (DSO).
During the intervening period between the inaugural edition and the year’s summit, our personal research has been focused on an understanding of what, in particular, the customers in the 24 million TV households in Nigeria really want. We have arrived at the findings that the digitisation of television required a much deeper understanding of customers, content and the quality of delivery of ‘video.’ Yes, I did not use [the word] television and that is because that is not what people all want to watch. They want to watch videos, however they are delivered, including – but definitely not limited to – television.
The landscape has changed. The accelerating shift towards mobile delivery continues unabated and a content rekindling has left consumers feeling lost in a sea of available programming. I believe the time to act is now. Media and entertainment companies that want to stay in the game may need to embark upon a holistic, coordinated and integrated programme of digital innovation to focus their resources, investments and capabilities on the things that truly matter.
With respect to content consumers in Nigeria, a well-researched survey of what the customers want, where they are, what they watch, want to watch, when and how they want it delivered, does not exist. The stakeholders within the ecosystem of the DSO project are unfortunately focused on their immediate economic returns and convenient modules of implementation. But technological growth does not flow along those lines and, in the near future, smart media entities will outstrip all plans, institutions and government power and reach the customer, leaving non-informed players with empty castles.
On the issue of content, Nigeria is the clear leader in raw content in Africa. Nollywood, hip-hop, Afrobeat and our comedians testify to this. But we are hardly monetising them either through production, distribution or royalty collection. In fact, with about 20 billion naira currently expended on the DSO, less than N500m has gone into content. It is apparent Nigeria has forgotten that video, not television, is about content.
And everywhere in the world, Video has exploded via on-demand and live streaming. Online TV or subscription services are now the norm – YouTube, Netflix, Iroko etc. Video is now delivered via social feeds like Facebook, WeChat, LINE etc. Indeed, video is the future of media on the web and is competing with scheduled linear TV content for consumer attention. I implore the key players in the DSO project to focus on any of the above.
A recent survey done in over 42 countries revealed that expected video consumption on devices over the next three years will grow 45% on mobile, 45% on internet-enabled TVs, 40% on tablets and 36% on laptop computers. Traditional TV grew by 0%. This led the researchers to come to the conclusion that video is not only increasingly consumed from the internet, it is clearly going mobile.
TV companies have used their advantage of being first in the homes to introduce data to the homes, thereby not only improving their revenues significantly but securing their roles in the future of video watching. Some 70% of homes in the UK get their data from Sky, Virgin or YouView. In fact, BT, the main telecom operator, rushed to set up their own TV entity, acquiring Champions League football rights and offering it for free, if you buy data from them. Who is doing this in Nigeria? This is where we have to play.
Very soon the race for content will begin. With a significant increase in the number of distribution channels and a variety of content to choose from, the clear winner will be the media company that invests in high-quality original content that has taken into consideration the preferences of the customer. Ultimately, the goal will be to match content with audience expectation and enjoy maximum compensation.
Ladies and gentlemen, permit me to use this opportunity to salute all the players in our creative industry. They have all made Nigeria proud. Between the 2017 summit and this year’s edition, we have seen a harvest of global recognitions for our industry players. Mo Abudu and Omotola Jalade-Ekeinde were named among the top 50 women doing extraordinary things on the worldwide stage by Variety magazine, and prolific author Chimamanda Adichie’s novel Americanah was listed in the New York Times’ list of 15 remarkable books by women that are ”shaping the way we read and write fiction in the 21st century.”
Also, Wizkid has made history by becoming the first African artiste to sell out the Royal Albert Hall in London, while Davido emerged winner of the 2018 BET Award International Act. Congratulations to all these stars who are making our country proud, and indeed to all of you in the rapidly flourishing creative industry
Finally, let me assure you that this administration remains dogged in its determination to grow the creative industry and turn it into a creative economy. I wish you all fruitful deliberations and I thank you for your kind attention.
For more information about the conference, click here. The Twitter hashtag for the event is #CNS2018 and the Instagram account can be found here.
Premium lifestyle and entertainment channel EbonyLife TV has rebranded after marking its fifth anniversary this month.
Parent company EbonyLife Media unveiled a new logo and disclosed plans to launch the channel on pay TV platform StarTimes, ending the exclusivity of its carriage deal with DSTV, on August 1.
Mo Abudu, CEO of EbonyLife TV, said: “This is an exciting time for us. StarTimes is a force to be reckoned with in Africa. It is a privilege for EbonyLife to have an additional home with the network.
“Together with the global reach of [VoD service] EbonyLife ON, we will have the potential for millions more people to enjoy our shows.”
“As one of Nigeria’s leading television networks, it made sense to include it in the StarTimes family,” said Justin Zhang, MD of StarTimes.
However, reports suggest EbonyLife may have decided to expand its reach in Africa at this time because DSTV is set to stop airing the channel to subscribers in southern Africa this month. EbonyLife is yet to comment on the reports.
Meanwhile, it continues to expand not just via TV but also by its VoD service, EbonyLife ON, which was previously available only to international audiences.
The video streaming service is now accessible to Nigerians for a monthly subscription of N500. The EbonyLife ON app can be downloaded on Android and IOS app stores.
EbonyLife TV launched on July 1, 2013 and is now broadcast across Africa and the Caribbean on StarTimes (channel 107, 191), DSTV (channel 165) and Flow.
Lagos-based African TV channel EbonyLife TV is set to launch its VoD service across the continent next month.
EbonyLife ON will go live on July 1, the same day the network celebrates its fifth birthday, EbonyLife TV CEO Mo Abudu told Nigerian national daily Thisday. The service was previously only available outside Africa, targeting African diaspora.
“Starting on July 1, we will launch our online video-on-demand service, EbonyLife ON – including EbonyLife ON Mobile – in Africa, with selected movies and other shows available on MTN Shortz, Cloud 9 Cinema and Nuvu,” Abudu said.
EbonyLife TV was launched with the aim of becoming Africa’s first global black entertainment and lifestyle network. It now airs in 49 African countries via one of the continent’s leading pay TV networks, DSTV.
Abudu also said the channel was set to boost its reach with a new carriage deal. “Our broadcast reach will include an additional 11 million homes across Africa on the StarTimes satellite network,” she said.
Discussing new shows heading to the network, she added: “We’re launching Africa’s first legal drama, Castle & Castle, and The Dating Game Nigeria, a format that has been a hit for 53 years around the world – not to mention our Christmas blockbuster, Chief Daddy, with a host of Nollywood’s brightest stars.”
Lagos-based media agency Think Tank Media & Advertising has announced the first speakers for July’s Creative Nigeria Summit.
The two-day event will see speakers address the issue of digitisation in Nigeria with the theme, Content: The Future of Nigerian Television in a Digital Era. UPDATE: The event will now be held in Lagos on July 16 and 17.
The speakers will include top media executives and broadcast journalists with decades of experience in television and film, many of whom have impacted the industry through innovation.
• Bada Akintunde Johnson, country manager, Viacom International Media, parent company of MTV, Nickelodeon, BET and Comedy Central
• John Giwa-Amu, co-founder of Red & Black Films
• Sanjay Salil, founder of Media Guru and one of India’s top media entrepreneurs
• Mo Abudu, CEO of EbonyLife, a television and film production company
• Avi Armoza, founder of Armoza Formats and one of Israel’s top television producer/distributors
• Anahita Kheder, senior VP, Middle East, Africa and South Eastern Europe, FremantleMedia International
• Jason Njoku, CEO and co-founder of iROKOtv, one of Nigeria’s leading VoD platforms
• Emma Smithwick, film and TV producer and scriptwriter
• Jeff Kalligheri, CEO of Waterstone Entertainment, a production and financing company
The speakers will address more than 2,000 media professionals in various sessions at the Summit, which will include masterclasses, panel discussions and workshops.
Lai Mohammed, Nigeria’s minister of information and culture, is expected to deliver the welcoming address at the conference.
For more information and to register for the event, click here.
Think Tank Media & Advertising is an independent media planning, media buying and creative agency working for both local and international clients.
Nigerian broadcaster and producer EbonyLife has linked up with Sony Pictures Television (SPT) to co-develop three scripted projects.
The three-project deal, the first of its kind between SPT and a Nigerian television company, will include a TV series inspired by the Dahomey Warriors.
The action series, based on true events in the West African Kingdom of Dahomey, will tell the story of the all-female warriors. Details of the two additional projects will follow later this year, with SPT set to distribute all three internationally.
Mo Abudu, CEO at EbonyLife, said the partnership would allow it “to bring the fascinating story of The Dahomey Warriors, and many others like it, to audiences around the world.”
Wayne Garvie, president of international production at SPT, said: “Our aim is to help EbonyLife create a portfolio of African content that will fulfil their aim of being one of Africa’s prime creators of premium content.”
EbonyLife TV launched in 2013 and produces over 1000 hours of original programming each year, 80% of which belongs exclusively to the network.
Last month, the broadcaster commissioned a local version of SPT’s relationship format The Dating Game. It has also picked up a raft of programming from distributor TVF and last year started production on Castle & Castle, which it claims to be Nigeria’s first legal drama series.
“Success is a function of persistence and doggedness. Never, ever take no for an answer; keep pushing until you get results.” Mo Abudu.
Content Nigeria is celebrating International Women’s Day this month by focusing on notable women in the country’s TV industry.
We kick off with Mo Abudu, a woman whose tenacity, zeal and passion have helped her to break through frontiers in the world of media.
Veering into the world of broadcasting from unrelated business ventures such as human resources (HR) and hotel management, Mosunmola Abudu has proven to the world that she achieves whatever she sets her mind to.
Abudu, 53, popularly known as Mo Abudu, is one of Africa’s leading media moguls and a philanthropist. She gained a master’s degree in HR management from the University of Westminster in London. Afterwards, she worked at ExxonMobil for 10 years as the head of HR before starting up her HR development company, Vic Lawrence & Associates.
However, she later sought to pursue her dreams of becoming a TV presenter by going to the London Film School. Upon gaining a degree, Abudu launched her TV talkshow, Moments With Mo, in 2009. She interviewed many notable personalities, such as Wole Soyinka, Hillary Clinton, Mohammadu Buhari, Olusegun Obasanjo and General Ibrahim Babangida. Her talkshow addressed a range of topics, from lifestyle to politics.
Moments With Mo later became the first syndicated TV talkshow on African regional television. It airs in more than 40 countries across Africa, as well as on EbonyLife TV hosted by Vimbai Mutinhiri, Bolanle Olukanni and Tallaulah Doherty.
Abudu was the brains behind the now defunct reality TV show The Debaters, a competitive show where participants live together for 13 weeks and debate topical issues and the winner was given a cash prize. The Debaters aired for three seasons.
In 2013, Abudu became the first African woman to own a TV network, EbonyLife TV. EbonyLife airs original programmes and TV drama series such as Moments, EL Now, Men’s Corner, Sons of The Caliphate and Fifty.
In 2014, she debuted her first film, Fifty, at the Toronto Film Festival, to much acclaim. In 2016, EbonyLife Films coproduced The Wedding Party, a movie that still holds the record for being the highest grossing film in Nigeria. Its sequel premiered in Dubai in December 2017 and was also a record hit.
Abudu was also behind Desperate Housewives Africa, a pan-African adaptation of popular US drama series Desperate Housewives, as executive producer. Furthermore, The Royal Hibiscus Hotel recently premiered at the Toronto Film Festival and is currently in cinemas across the country.
Abudu has been described has ‘Africa’s Oprah’ and Forbes magazine recognised her as the first African woman to own a pan-African TV channel. She was also listed in the Hollywood Reporter has one of 25 most powerful women in global TV.
Abudu has received numerous honours, such as the Institute of Directors Fellowship Award and Entrepreneurial Award (2017), City People Movie Special Recognition Award(2017 and 2015) and City People Movie Award for Best Movie Producer of the Year (2017).
Abudu continues to scale heights few dare dream about. She is fearless, always looking for the next mountain to climb and can’t wait to see and experience what’s in store next.
The ban prohibiting screen star Rahama Sadau from acting has been lifted by the governor of Kano State, Abdullah Ganduje, reports Gabriella Opara.
The award-winning actress was banned from acting in October 2017, after appearing in a music video by artiste Classique, which was declared to be “immoral and unethical” by the Hausa film industry.
The chairman of the Kano Actors Guild, Alhassan Kwalli, last week expressed his gratitude to Ganduje for lifting the ban after she wrote a letter of apology to the state government, Kano Emirate Council and the Motion Practitioners Association of Nigeria.
“The development was timely as stakeholders and practitioners in the Hausa movie industry are using films as a tool for national development,” Kwalli said.
Sadau wrote in her letter a month after being suspended by the guild: “I am human and liable to make mistakes and as a daughter who stands to be corrected, I wish to plead and ask my colleagues, the executive member of all guilds, the entire people of the north and audience at large to forgive me.”
Sadau features alongside Patrick Doyle, Mofe Duncan and Sani Muazu in TV series Sons of Caliphate, where she plays the character Binta Kutigi.
Sons of Caliphate is a 13-part drama series set in the northern part of Nigeria about power struggles and family drama. It is exclusive to EbonyLife TV and produced by Mo Abudu.