Tag Archives: Martin Mabutho

Perfect Wedding adapted for Nigeria

Reality show Our Perfect Wedding, which began in 2011 in South Africa, has arrived in Nigeria.

Vanessa Williams

Having run successfully in South Africa, Kenya and Zimbabwe, the format has been adapted for Nigeria, following local couples as they plan and organise their weddings.

The show reveals all that goes on when making preparations, including venue arrangements, traditional ceremonies and the drama that accompanies in-laws while trying to achieve the perfect wedding.

Coproduced by Adeola Oloyede, the show has Suleiman Kazeem as the executive producer and former Big Brother housemate Vanessa Williams (aka Vandora) as the host.

According to Williams: “This is an exciting opportunity for me, and viewers can expect to be completely entertained by this show and they should expect nothing less than the best from the leading home of entertainment in Africa.”

Martin Mabutho, chief customer officer at broadcaster MultiChoice Nigeria, said: “The show has been successful in other African markets like South Africa and Kenya, and we’re elated to bring it to Nigeria.

“Viewers will experience the magic and celebration of love. Of all the awesome wedding shows we’ve had on DStv, this without a doubt holds a lot of drama, fun and excitement for the viewers and we are delighted to bring this truly interesting show to Nigeria.”

Our Perfect Wedding Nigeria airs at 18.00 on Sundays on DStv Channel 151.

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MultiChoice rules out PPV system

Pay TV company MultiChoice has ruled out offering a pay-as-you-view system in Nigeria despite consumer demand for the option.

Martin Mabutho

Martin Mabutho, the company’s chief customer officer, said in an interview held in Lagos: “We are not going to introduce a pay-as-you-view system. Our contract with our suppliers is on a month-to-month basis.

“The channels do not belong to MultiChoice. What we do is slash our prices in half to make our customers enjoy our services.”

Mabutho added that MultiChoice would continue giving its customers incentives like loyalty and acquisition promotions every quarter since they pay monthly for the company’s services regardless of whether they watch the channels.

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MultiChoice unwraps festive package

Pay TV group MultiChoice Nigeria has revealed a special offer for its customers who use DStv and GOtv platforms to mark the festive season.

Martin Mabutho

As part of a campaign tagged #FestiveTogether, unique content will be made available on DStv and GOtv channels and subscribers will also have access to discounts on the Explora and HD decoders.

According to MultiChoice Nigeria’s chief customer officer Martin Mabutho: “The festive season is a great time for family and friends to come together, and we are making those moments extra special with world-class content on our platforms.”

He added that the upcoming festive season will have good TV content that can be enjoyed by the entire family.

“Our customers will enjoy their yearly festive tradition even more as they create new memories with a line-up of amazing content, such as our special Nigerian Festivals pop-up channel which features some of the biggest music concerts and shows on the continent including The Experience, Calabar Carnival, Akwa Ibom Christmas Concert and One Lagos Fiesta,” he added.

“We also have the much-loved special kiddies’ channel, Animania, which will be a perfect companion for DStv kids this season. Football lovers will still enjoy the matches of the best football leagues in the world: the English Premier League, UEFA Champions League, La Liga and SerieA Live, and in glorious HD on SuperSport channels.”

The Explora dish kit was formally N52,100 but is now N29,900, while the HD decoder dish kit has been reduced to N9, 900 from N11, 900.

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MultiChoice unveils soccer star ad

Football player Alex Iwobi

Pay TV platform DSTV has launched an advertising campaign featuring its new brand ambassador, international football star Alex Iwobi.

In July, DSTV owner MultiChoice Nigeria announced the Super Eagles and Arsenal FC forward as its brand ambassador for the DSTV Compact bouquet.

The pay TV company has now launched an ad campaign featuring Iwobi, which includes TV, digital, radio and press adverts and was launched to coincide with the start of 2018/19 Premier League season.

With this new ad, Iwobi showcases his passion for football and uses it to tell a story about the importance of choices.

According to Martin Mabutho, general manager of sales and marketing at MultiChoice Nigeria: “It’s always about choices. As people, we make choices every single day, and the choices we make play a huge role in shaping who we become in future.

“Alex Iwobi is who he is today because of some of the brilliant choices he made in the past; taking up his uncle’s mantle by juggling a football, to signing with top football club Arsenal FC.

“The power of fun and affordability defines Compact and with over 120 channels, our customers are spoilt for choice with front-row live football action from the Premier League, Serie A, La Liga and perfectly picked local drama series, action movies and other lifestyle channels.”

Premier League matches are available on the Compact package for N6,800 (US$19) monthly. New subscribers can get the HD Decoder, dish and one month DSTV Compact subscription for N11,900.

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Multichoice preps Nollywood pop-up

Sub-Saharan pay TV company MultiChoice is set to launch a pop-up channel that will broadcast throughout August.

Martin Mabutho

The channel will focus on Nollywood movies and will be accessible to subscribers of MultiChoice-owned pay TV platforms DSTV and GOtv. It will air on DSTV channel 198 and GOtv channel 29.

Feature films such as Isoken, Okafor’s Law, A Trip to Jamaica, Lotanna, Road to Yesterday, Hakkunde and Dinner will all air on the temporary net. It will also feature a special AMVCA block that will showcase the nominees of the forthcoming Africa Magic Viewers’ Choice Awards 2018.

Martin Mabutho, general manager of sales and marketing at MultiChoice Nigeria, said: “With the first ever Nollywood pop-up channel, we are showcasing the best of Nigeria to the rest of the continent and the world at large.

“This presents an amazing opportunity for our subscribers to enjoy the best movies out of Nigeria at no extra cost.”

The Nollywood pop-up channel will also be available on the DSTV Now app.

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MultiChoice looks at PAYC model

MultiChoice Nigeria could consider activating the pay-as-you-consume (PAYC) pricing scheme.

John Ugbe

After much persuasion from viewers to create a PAYC subscription option, MultiChoice Nigeria has announced that it may consider this if it looks to be viable for the company.

John Ugbe, MD of MultiChoice Nigeria, said that after much deliberation, the company is ready to look into the idea. “Pay-as-you-consume is something we may consider, if it is technologically possible and the business model supports it, we will,” he said.

The announcement comes after many customers declared their preference for PAYC, saying it would help cut the cost of monthly subscriptions they hardly use.

However, MultiChoice had previously informed subscribers it was technically impossible to have a PAYC system in Nigeria because they buy content has a whole rather than in pieces.

Martin Mabutho

In March, Martin Mabutho, general manager, marketing and sales, at MultiChoice Nigeria, said: “Pay-per-view can’t work because we buy rights and it will affect us if we offer a service whereby you switch on to channels like you are turning on a tap and, when you have no need for it, you switch it off. It can’t work like that.

“Pay-per-view is normally used when a special event is being broadcast, for example, the boxing match of Floyd Mayweather and Conor McGregor. We offered that to our subscribers at no additional cost. In America, where a pay-per-view facility is offered, people paid US$100 just for the fight. The next day, if you don’t have subscription, you don’t see anything. For that reason, we don’t think it is a viable thing for us to do. We don’t believe that our market and can handle that.”

Addressing the issue in 2017, Caroline Oghuma, MultiChoice’s head of public relations, said: “Pay TV operation is not like the telecoms version, where you pay for the amount of airtime you want to use. Pay-as-you-go, as believed by some customers, is not obtainable in the pay TV business.”

If MultiChoice activates PAYC, it will be the first broadcasting company to launch a pay-per-view system on the continent.

MultiChoice is one of the leading broadcasting companies in Africa. It is the parent company of pay TV, DSTV and GoTV. It provides premium video entertainment for subscribers in 49 Sub-Saharan African countries. It began operations in Nigeria in 1993.

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Multichoice lowers decoder prices

Pay TV operator MultiChoice Nigeria has cut the price of its decoders ahead of this summer’s FIFA World Cup.

Martin Mabutho

The company has lowered the cost of its DSTV and GOtv decoders by 14% as it seeks to attract football fans to its coverage of every game of the tournament.

Martin Mabutho, general manager of sales and marketing at MultiChoice Nigeria, revealed the news at the recent launch of its World Cup coverage, which is using the slogan ‘Connect with Greatness.’

“The FIFA World Cup is football’s biggest event, featuring the best players and national teams all fighting for one ultimate prize,” Mabutho said. “We are proud to say that we have been broadcasting the tournament since 2006 and this edition won’t be any different, as we will be showing all 64 matches of the World Cup live and in HD on DSTV and GOtv.”

A DSTV HD decoder, a dish kit and a free one-month Compact bouquet subscription is now available for N8,500, while a GOtv decoder, an antenna and a complimentary GOtv Max subscription can be purchased for N5,900.

DSTV and GOtv subscribers will be able to access exclusive live coverage and analysis of the World Cup, which begins in Russia on June 14, on the SuperSport channels. However, GOtv Value bouquet subscribers will  only have access 56 of the 64 matches.

MultiChoice is also set to launch a pop-up channel dedicated to the history of football. It will air exclusively on DSTV channel 187 for 14 days starting from May 28.

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Mabutho rules out pay-as-you-use TV

Pay-as-you-use content cannot work in the TV world, according to Martin Mabutho, general manager of sales and marketing for pay TV giant MultiChoice Nigeria.

Martin Mabutho

Speaking at the sixth edition of the Nigerian Entertainment Conference last week, Mabutho addressed concerns about the lack of a pay-as-you-use option on MultiChoice-owned platform DSTV.

“There is nothing like a pay-as-you-use service on any TV service in the world,” he said. “We have stated this over and over again. Yes, there is pay-per-view but pay-as-you-use is non-existent.

“Furthermore, it can’t work because we buy rights and it will affect us if we offer a service where you switch on a channel like you are turning on a tap and, when you have no need for it, you switch it off. It can’t work like that.”

Mabutho also spoke about the launch of the DSTV Now mobile app. “150 channels can be accessed on DSTV Now, unlike years ago when DSTV Mobile could only offer 10 channels. Traditional TV is not dead but many individuals are fast preferring access on the go,” he said.

The exec’s comments came a few days after DSTV reality hit Big Brother Naija (BBNaija) had concluded, having delivered huge audiences across the previous 12 weeks.

“The next big thing after BBNaija is the World Cup,” Mabutho said. “We are official partners of [Nigerian national football team] Super Eagles and we aim to ensure that our subscribers get access to the Russia 2018 World Cup wherever and whenever they want, which is why we have created DSTV Catchup, where content can be downloaded to be viewed afterwards.”

MultiChoice is the parent company of pay TV platforms DSTV and GOtv. It is one of the leading digital television operator in Nigeria.

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Big Brother 3 kicks off

The housemates in the third season of reality hit Big Brother Naija (BBN) were unveiled on Sunday.

BBN3, tagged Double Wahala, premiered on Sunday night in Johannesburg, South Africa, revealing the faces of all 20 housemates. Former housemate Ebuka Uchedu hosted the show and live music was performed by Mayorkun and Kiss Daniel.

A live screening of the premiere was held at Oregun in Lagos with former BBN housemates Tboss and Bassey acting as hosts with celebrities and other ex-housemates in attendance. The show debuted live at 19.00 on MultiChoice-owned DSTV channel 198 and GOtv channel 29.

The housemates in BBN3 are Ahneeka, Alex, Angel, Anto, Bambam, Khloe, Leo, Lolu, Miracle, Nina, Bitto, Cee-c, Dee-one, Ifuennada, K. Brule, Princess, Rico Swavey, Teddy A, Tobi and Vandora. The show will air 24/7 on DSTV channel 198 and GOtv channel 29.

Uchedu announced at the launch that contestants will be divided into groups and each housemate will either be selected for eviction or saved from it by their peers. Evictions will take place weekly.

Housemates of BBN will live together for 11 weeks, competing for a prize of N45m, announced by organiser MNet West Africa. The show is based on the format owned by Endemol Shine Group.

Martin Mabutho, general manager of sales and marketing for MultiChoice Nigeria, spoke about the return of BBN, stating: “Without a doubt, this promises to be the most exciting edition of the Big Brother franchise on the African continent.

“The last edition of Big Brother Naija was incredibly successful and we see just how much the show continues to resonate with fans in Nigeria and around the continent. We guarantee not only that our viewers will enjoy the premiere show, but that they will stay tuned for three months until the show’s finale when the winner is revealed.”

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Countdown to Big Brother 3

Reality TV fans in Nigeria are keenly awaiting the return of the reality TV show that started the genre, Big Brother, the third season of which launches tomorrow.

Ebuka Obi-Uchendu

Big Brother Naija (BBNaija) will kick off on January 28 with 12 contestants. It will air 24 hours daily on MultiChoice’s pay TV platform DSTV channel 198 and DTT service GOtv channel 29.

Ebuka Obi-Uchendu, a housemate from the first season in 2006, is the host of the highly anticipated show, which has an SUV and N45 million of prizes for the winners.

“Without a doubt, this promises to be the most exciting edition of the Big Brother franchise on the African continent,” commented Martin Mabutho, general manager, sales and marketing for MultiChoice Nigeria.

“The last edition of Big Brother Naija was incredibly successful and we see just how much the show continues to resonate with fans in Nigeria and around the continent,” he added.

“We can hardly wait for Sunday, and we guarantee not only that our viewers will enjoy the premiere show, but that they will stay tuned for three months until the show’s finale when the winner is revealed.”

Excitement for the third season has been stoked not only by the auditions held around the country but also the airing of reunion episodes featuring housemates from the previous season in 2017.

The BBNaija reunion show premiered on Saturday, January 20 and continues to air daily on DSTV channel 198 and GOtv channel 29 until tonight. Highlights of previous episodes have also been aired.

The third season of BBNaija airs from tomorrow at 7pm.

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DStv offers Showmax for free

The Yuletide season has brought about many special offers and discount prices from companies in Nigeria, the latest coming from MultiChoice.

The pay TV company is now offering free viewing of the Showmax channel on its premium bouquet on pay TV platform DStv until January 7.

Martin Mabutho

Naspers-owned Showmax is an online SVoD service that offers a wide range of TV series and blockbuster movies. It launched in South Africa in 2015 and has expanded to 36 countries in Africa a year later.

Martin Mabutho, general manager of marketing and sales at MultiChoice Nigeria, said the company is committed to providing subscribers of its pay TV with the best services and innovation.

“Our mission has always been to be at the forefront of digital and technological innovation and stay in line with global trends by providing our customers with the latest technologies. Showmax provides customers access to the latest movies and series at their fingertips,” he said.

Customers who are interested in viewing Showmax on DStv must subscribe to the Premium bouquet. A Showmax subscription also allows customers to watch on two devices simultaneously.

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