Nigerian blogger and TV platform owner Linda Ikeji is heading to France to attend next month’s MipTV in Cannes the NITV Summit in Paris.
Ikeji, who will be taking the Linda Ikeji TV catalogue to content market MipTV, said she was “thrilled” to be involved.
“I can’t wait to be at MipTV in Cannes, the world’s biggest trade fair for TV and media, and NITV to speak on content in Africa and our plans to take our stories to a global audience,” she said. “I’m honoured to be invited to showcase our work and plans for Africa.”
In 2012, US business magazine Forbes named Ikeji as one of the most prominent women in Africa, while last year she won the United Nations’ Global Leadership award. MipTV takes place between April 8 and 11, while the NITV Summit is being held on April 12.
Linda Ikeji TV (LITV) has unveiled teasers to three new reality TV shows in the works as it aims to make good on its promise of offering more content.
New reality series Mushin, which looks at everyday ghetto life, is set to air soon on LITV. Similar to Ajegunle with Love, it gives an insight into the lifestyle of the inhabitants of Mushin, “one of the roughest part of Lagos.”
Also in the line-up is light-hearted series Hottest Bachelor in Nigeria, an unscripted show featuring former Big Brother Naija (BBNaija) star Bally.
He will feature alongside 25 single women and is expected to propose to his favoured candidate. Bally claimed that after his five-year relationship came to an abrupt end following BBNaija, he is seeking a lasting relationship that will lead to marriage.
Those interested in taking part in the show are encouraged to send a one-minute video explaining why they should be selected.
LITV is also set to begin broadcasting a new documentary series, I Am Agoro, which will focus on the life experiences of Nigeria’s tallest man, Afeez Agoro.
LITV launched its video streaming service in June and is seeking reality TV stars and content creators.
It currently has more than 40 programmes and plans to add more before the year ends. Its exclusive shows include Oyinbo Wives of Lagos, King Tonto and Ajegunle With Love.
Video streaming service Linda Ikeji TV (LITV) is looking for reality TV stars, original comedy skits and home videos.
The service, which launched this month, has a number of exclusive content and original reality TV shows but is seeking more interesting, engaging and innovative content.
LITV has announced it aims to buy home videos made by individuals. According to the company, those random incidents that happen to people everyday may be worth sharing, and if it is considered to be good content, it will be purchased.
“Some of those hilarious, weird, unbelievable moments are probably just sitting in your phone, doing nothing, or you don’t bother to film them. What if you can be paid for them?” said Linda Ikeji, CEO of LITV.
“It can be an incredible moment with your child, a funny moment with your partner, a weird incident with your colleague, lighthearted moment with siblings or friends, anything at all that you capture at home and think others might like to watch.”
Comedians will not be left out, as the company is looking for fresh and relatable content with laugh-out-loud moments. However, such comedy skits must be at least three minutes long.
LITV is known for its original reality TV shows. Now it is on the look-out for more reality stars to feature on its channel.
LITV continues to offer premium and engaging content on its app. Its programmes include Life Lessons with Betty Irabor, Oyinbo Wives of Lagos, King Tonto, Gidi Girls and Magodo Wives. It also plans to begin airing local and international TV drama series soon.
Linda Ikeji has revealed the details of how her recently launched streaming service, Linda Ikeji TV (LITV), got off the ground.
In an interview with Business Insider, Ikeji revealed it cost “about half a billion naira” (US$1.38m) to set up LITV.
Ikeji also disclosed that all the streamer’s reality TV shows are self-funded and shot simultaneously, which makes the cost of production high.
“We have so much equipment – that’s how we were able to do multiple shoots,” she said. “We have a lot of cameramen, presenters, sound technicians and editors who are in-house. We have a mini jib and a fully loaded music studio.”
LITV has been developing content since June last year, resulting in more than 35 shows, some of which are yet to be released.
The streamer’s content is aimed at a youthful audience that prefers lighthearted fare. “Using data from my blog, I see what people want to read and I see that the serious stuff is not as appealing to the youth,” Ikeji said. “They love drama, controversy and gossip. So when you know who your target audience is, you create content for them.”
However, the platform also carries racier content that is not youth-friendly. “Probably 70% of our content was targeted at young people and the other 30% for a more mature audience,” Ikeji explained. “I haven’t done anything for kids. I am thinking about it. I don’t know if I should, because a lot of the stuff coming is too x-rated to be on the same platform.”
LITV was initially planned as a cable network, but Ikeji opted to develop it as a streamer to allow international growth in the future. “I have 193 countries on my website and Nigeria is just one of them. So I thought, ‘All this creativity, all this content, all this work will just be distributed to Nigerians? All these fans you have gathered over the years who live in Canada and America, how will they consume your content?’
“I also thought about the fact that the richest men in the world are tech businessmen. From Jeff Bezos to Bill Gates, it’s tech. And you know why they are billionaires? Because their business is global. They have a business that caters to the world, not just to China, not just to America. That means if you are in China, if you are in Australia, you can go to Amazon. If Amazon was strictly in America, it wouldn’t be the biggest thing in the world. If Netflix only had American subscribers, it wouldn’t be the biggest in the world. So they have 53% from other parts of the world and 47% from America.”
Ikeji rose to prominence as one of Nigeria’s top bloggers. LITV was launched on June 8 and has already garnered more than 10,000 subscribers.
Ikeji spoke about her journey to success and addressed her transition from modelling to blogging, the controversies and challenges she has faced, and her current projects.
“I started modelling at age 17, not as a passion but as a way to make ends meet. I did a lot of part-time jobs while in school – one even included me selling beer at hotels. I would leave school at 1pm and start selling from 2pm to 10pm, and in turn get paid N1500 [US$4.15] a day,” she said.
When asked if she ever imagined achieving her current fame, Ikeji said: “I never expected it. As a matter of fact, I started blogging in November 2006 as an extension of my writing hobby and because I was inspired by BellaNaija’s blog, which started in June 2006.”
She continued: “I was going through my stats recently and it dawned on me that all this has been a gradual process. From 10 views in 2008 to a thousand, years later, then a million and so on. It didn’t just happen, I had to stick to it.”
Ikeji also outlined some of the challenges she has faced along the way. “I’ve been involved in a couple of controversies with celebrities and politicians. I remember in 2012 when I was involved in one and the guy promised to bring down my blog.
“Then one day I woke up to find my blog deleted and this guy gloating on social media that he was behind it. But one thing about me is I may get knocked down but I never stay down. I got it up and running again in two days.”
Ikeji also said she has long had a passion for building up others, especially young girls, and has started an initiative called Self Made to help others achieve their goals.
“I don’t want to be just a rich blogger. I want to impact society, I want to help young girls grow without having to succumb to negative ventures to do that. When I speak to young people, I tell them that passion is what will get you there, not just money.”
As well as being a top blogger, Ikeji is also the CEO of Linda Ikeji TV, which airs talkshows, drama series and reality content. LITV launched this month and has a number of originals lined up.
Against All Odds is produced by Forbes Women Africa for CNBC Africa. It profiles women who are trailblazers in diverse business fields in Africa and who inspire younger women to be bold and break boundaries.
The app-based subscription channel from Nigerian media personality Linda Ikeji has launched.
Linda Ikeji TV (LITV) went live on June 8, having originally been scheduled to launch on June 1.
Ikeji, the channel’s CEO, said the week-long delay was due to the time it took to upload the necessary content.
“There is still so much content to upload for your viewing pleasure but I figured if we continue to wait to upload everything we have, it will take a few more weeks – and I’m too impatient for you guys to see what we’ve done so far,” Ikeji explained.
“But so much more is coming to you guys, I promise. And plenty of our shows, events, concerts and happenings will also be streamed live on LITV eventually.”
With seven content categories, including movies, TV series and reality shows, LITV promises to be full of entertainment. Its original series include King Tonto, Mogodo Mums & Their Single Friend, Oyinbo Wives of Lagos and Gidi Girls.
LITV can be downloaded for Android now and will be available on Apple’s App Store in a few weeks. Viewers can subscribe for N1000 (US$2.78) per month.
Reality TV series Magodo Mums & Their Single Friend has joined the list of forthcoming original shows to be made available on web channel Linda Ikeji TV (LITV).
In anticipation of the official launch of LITV, the channel’s CEO and creative director Linda Ikeji announced the latest addition to the reality series set to join the channel.
Magodo Mum & Their Single Friend will highlight the daily lives of five women, four of whom are married. It will take viewers through a journey of their friendship, drama, love lives and occasional conflict.
According to Ikeji, the show will also address the stigma of being single in Nigerian society. Magodo Mums & Their Single Friend is produced by Precious Talker and has Ikeji as its creative director.
Other unscripted shows due to debut on LITV include Oyinbo Wives of Lagos, Gidi Girls, Ajegunle with Love, Highway Girls of Eko and King Tonto. LITV was due to launch on June 1 but has been delayed.
Nigerian blogger and web video producer Linda Ikeji is set to debut her eponymous online TV channel Linda Ikeji TV (LITV) next month.
Ikeji, the 37-year-old CEO of LITV, announced that the online version of the Linda Ikeji TV network is set to launch on May 22. The channel will also debut on pay TV platform DStv later this year.
According to Ikeji, LITV aims to be the ‘Netflix of Africa,’ which is why the network will arrive online before its debut on pay TV.
“Despite the fact we are going to have a DSTV channel, having an online version of our platform was very important to me, mostly for our potential costumers who don’t live in Nigeria and have no access to cable in Nigeria,” she said.
“Bringing our amazing content to consumers all over the world, instead of being restricted only to Nigeria, was important to me. We are starting with our Nigerian content but plan to expand to other African countries. We are hoping to be to Africa what Netflix is to the world.”
Ikeji added that over the past 18 months she had spent “at least half-a-billion Naira of my own money,” or around US$1.4m, to create the channel. LITV will be offering subscribers original content such as reality shows, drama series, sitcoms, movies and talkshows.
Titles will include Oyinbo Wives of Lagos, Gidi Girls, Ajegunle with Love, Double Trouble, How Well Do You Know Me, Igwe Must Hear This, Report Card and The Paranormal House on Brown Road.
Web channel Linda Ikeji TV is continuing its original production plans with a new unscripted series for 2018 called Gidi Girls, reports Gabriella Opara.
Produced by Santiago Roberts, Gidi Girls is a reality TV show starring five women who live in Lagos. It will revolve around their day-to-day lives, allowing the audience to see ‘Lasgidi’ (aka Lagos) through their eyes.
Promising a lot of spontaneous real-life drama, the producers of Gidi Girls said the show will feature the glamour, career hustle, cat fights, partying and love-life drama of the five girls.
Executive produced by Linda Ikeji, Nigeria’s top blogger and CEO of Linda Ikeji TV, Gidi Girls will begin airing in 2018 on pay TV platform DStv, YouTube and online TV network, Linda Ikeji TV.
An official announcement is yet to be made about the cast or the launch date of the show but many Nigerians and followers of Linda Ikeji’s blog are looking forward to Gidi Girls, judging by their social media comments.
The show comes soon after news of another of Ikeji’s upcoming reality TV series for next year, Oyinbo Wives of Lagos, which Content Nigeria reported here.