Tag Archives: Lai Mohammed

NBC to host 4th annual lecture

NBC director general Is’haq Modibo Kawu

Nigeria’s National Broadcasting Commission (NBC) is set to hold its fourth annual lecture this Thursday.

On August 30, the NBC – in conjunction with the Ministry of Information & Culture – will host its fourth annual lecture. This year, it is titled: Broadcasting & Nigeria’s Ethno-cultural & Religious Divide – Bridging the Gap.

The event is scheduled to take place at Transcorp Hilton Hotel, Abuja at 9.00 with a number of dignitaries and thought-leaders expected to discuss the future of broadcasting in the nation.

These include: Professor Ibrahim Agboola Gambari; Kashim Shettima, state governor of Borno; Lai Mohammed, Minister of Information & Culture; and Is’haq Modibbo Kawu, director general of NBC.

Since its inception, the annual lecture is usually scheduled a few days after the NBC anniversary. It retains the tradition this year as the NBC celebrated its 26th anniversary on Friday, August 24.

During the celebration, Kawu addressed the commission’s staff, stating: “We play a vital role in helping to secure national peace and unity in our country and strive daily to license, monitor, regulate and ensure that all licencees walk the straight and narrow path of the Nigerian broadcasting code.

He continued: “It is a daunting task that we have to carry out on a 24-hour basis and the fact that our institution has gone to this height is precisely because the staff put their all into making the institution what it has become. The importance of today is part of the history of our country, the broadcasting industry in Nigeria and our role as regulator in the industry.”

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First Creative Nigeria speakers named

Lagos-based media agency Think Tank Media & Advertising has announced the first speakers for July’s Creative Nigeria Summit.

The two-day event will see speakers address the issue of digitisation in Nigeria with the theme, Content: The Future of Nigerian Television in a Digital Era. UPDATE: The event will now be held in Lagos on July 16 and 17.

The speakers will include top media executives and broadcast journalists with decades of experience in television and film, many of whom have impacted the industry through innovation.

They include:

• Bada Akintunde Johnson, country manager, Viacom International Media, parent company of MTV, Nickelodeon, BET and Comedy Central

 

 

• John Giwa-Amu, co-founder of Red & Black Films

 

 

 

• Sanjay Salil, founder of Media Guru and one of India’s top media entrepreneurs
 

 

• Mo Abudu, CEO of EbonyLife, a television and film production company

 

 

 

• Avi Armoza, founder of Armoza Formats and one of Israel’s top television producer/distributors
 

 

• Anahita Kheder, senior VP, Middle East, Africa and South Eastern Europe, FremantleMedia International
 

 

• Jason Njoku, CEO and co-founder of iROKOtv, one of Nigeria’s leading VoD platforms
 

 

• Emma Smithwick, film and TV producer and scriptwriter

 

 

 

• Jeff Kalligheri, CEO of Waterstone Entertainment, a production and financing company
 

 

The speakers will address more than 2,000 media professionals in various sessions at the Summit, which will include masterclasses, panel discussions and workshops.

Lai Mohammed

Lai Mohammed, Nigeria’s minister of information and culture, is expected to deliver the welcoming address at the conference.

For more information and to register for the event, click here.

Think Tank Media & Advertising is an independent media planning, media buying and creative agency working for both local and international clients.

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Nigeria to be ‘capital of African TV’

Lai Mohammed

Lai Mohammed, Nigeria’s minister of information and culture, has claimed that the country is building Africa’s biggest and most lucrative free-to-air TV platform.

At the recent digital switchover (DSO) launch in Osun State, Mohammed said he is convinced that Nigeria will become the capital of African television within a few years.

“With over 24 million TV households, and being the capital of African creativity in music and film, I am now more than convinced that we will also become the capital of television in Africa within the next few years,” he said.

He urged phone companies to take advantage of the opportunities set before them by getting data across to the 24 million TV households in the country with set-top boxes.

According to the minister, content providers will be paid to have their programmes aired, and this will be done through an audience measurement system. “To Nollywood, your movies can now be sold directly to all homes in Nigeria without the need of a VCD, DVD or even the internet, using the DSO platform to market and sell films,” he added.

Mohammed also encouraged the state government to engage residents in the DSO transitions by creating jobs for them in production and distribution.

“I congratulate the people of this state [Osun], who will now have access to more than 30 digital channels, with crystal clear pictures and hi-fidelity audio, once they procure our most affordable set-top box,” he said.

Osun State governor Rauf Aregbesola expressed gratitude to the federal government and the minister for making the DSO transition possible and bringing new opportunities to broadcasting.

However, he appealed to the government for control measures on the Free TV platform to avoid explicit and offensive programmes.

As part of the launch event, Mohammed donated 100 set-top boxes to the state.

Osun State is the sixth to undergo DSO transition in Nigeria. So far, DSO has taken place in five states: Abuja, Jos, Kwara, Kaduna and Enugu.

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Mohammed seeks UNESCO media aid

Nigeria’s minister of information and culture has appealed to UNESCO for assistance in growing the country’s media industry.

Lai Mohammed

Lai Mohammed made the request during a meeting with UNESCO delegate Mariam Katagum last week, explaining that media in Nigeria has evolved and people no longer rely on traditional media for news or entertainment.

“There is no gain saying that Nigeria rules Africa when it comes to entertainment and, again, we want the assistance of UNESCO in developing more, especially in the area of content,” he said.

“We have so much content and so many stories to tell the world but we need to assist the creative industry in training the filmmakers to improve on their capacity, technically, so that they can tell their stories on a better platform.”

Noting that social media had become a platform for the dissemination of so-called ‘fake news,’ Mohammed said more needed to be done to tackle the spread of misinformation online.

“With the telephone, everyone has become a journalist, opinion-moulder and information disseminator. The outcome is fake news and misinformation, and the government is more on the receiving end. We, therefore, appeal to UNESCO to review its mode of operation and assist in addressing the issue of fake news through social media,’’ Mohammed said.

Social media and the advent of fake news has been on the minds of many professionals in the media industry recently. During a conference held this week, John Momoh, chairman of Broadcasting Organizations of Nigeria and CEO of Channels TV, also addressed the issue.

Speaking at the Social Media Week event, held in Lagos, Momoh said the industry needed well-trained young broadcasters who can use artificial intelligence to increase content quality. “Artificial intelligence is to improve our work and not to add to the problem of unemployment,” he added.

According to Momoh, the spread of fake news can be stopped by relying on trustworthy media outlets. He also said broadcasting companies should play their part by evolving with the times and becoming available on the preferred platforms of their consumers.

“The biggest disruption to the media landscape is that, now, you have to go after the consumers to ensure they get what they want. We have to cast our content on all mobile devices. Because the world is changing, you cannot do things the same way,” he said.

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Gov’t plans TV ad revenues boost

Nigeria’s federal government has unveiled plans to increase the country’s television advertising revenues by up to US$400m.

Lai Mohammed

At the digital switchover (DSO) launch event in Enugu state, Lai Mohammed, the minister of information and culture, said an audience-measurement system (AMS) would be put in place as part of the DSO to boost advertising revenues.

The team in charge of the AMS will comprise representatives from media organisations and authorities such as the National Broadcasting Commission, the Advertising Practitioners Council of Nigeria, the Broadcasting Organisations of Nigeria and the Advertisers’ Association of Nigeria, plus various signal distributors.

According to Mohammed, the current market evaluation system falls short and requires improvement. “As it is now, the value of Nigeria’s broadcasting advertising market is not proportionate with its population, when compared to the top three markets in the sub-Saharan Africa region,” he said.

“Despite having a population more than three times that of South Africa, Nigeria’s television advertising revenue in 2016, at US$309m, was 76% behind that of South Africa. In both territories, the value and growth rate of the broadcasting advertising revenue is largely influenced by the availability of a scientific AMS.”

Mohammed urged the cooperation of practitioners in the industry, calling on them to push for the progress of this framework by aiding the government.

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BON supports Nigeria’s DSO plan

The Broadcasting Organisations of Nigeria (BON) has assured the National Broadcasting Commission (NBC) of its support for digital switchover (DSO) plans, reports Gabriella Opara.

John Momoh

During a DSO stakeholders’ meeting held last Thursday in Uyo in Akwa Ibom state, BON chairman John Momoh pledged his support to the NBC over its plans to ensure DSO nationwide.

“We are witnessing an era in which the broadcast industry is presenting great opportunities and at the same time facing some threats. Opportunities in the sense that the whole of broadcasting is changing from content platforms like Apple to OTT services like Netflix, Hulu and Amazon Prime through to social media platforms like Facebook and Twitter,” Momoh said.

“And so many companies are eager to get great content. This is where we, as broadcasters, need the support of the NBC – to ensure that it lays the groundwork for future success. The best way for us to invent the future is to put in place the best possible architecture and give the industry the freedom to thrive,” Momoh added.

At the meeting, NBC director general Is’haq Modibbo Kawu also pledged that all hands will be on deck to ensure the smooth sailing of DSO in 2018.

In December 2017, Kwara and Kaduna states made the switchover from analogue terrestrial broadcasting to digital transmission.

In a statement upon the launch, Nigeria minister for information and culture Lai Mohammed promised more DSO would take place within a few weeks across the states. He also said DSO would generate N100bn annually through the FreeTV distribution network, which has more than 200 channels.

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