Spanish top-flight football division La Liga has renewed its broadcasting rights deal with sub-Saharan African pay TV channel SuperSport, part of MultiChoice Group.
According to SuperSport, this deal is central to its aim to be the home of football on the African continent. The agreement ensures it continues to be the home of La Liga throughout sub-Saharan Africa in all languages apart from Arabic and French.
SuperSport CEO Gideon Khobane said: “We’re delighted to have finalised a new deal, as football is one of our popular broadcast pillars. La Liga is a fantastic product and our viewers enjoy the excitement on show from week to week.”
Melcior Soler, director of La Liga’s audiovisual department, added: “SuperSport has been a strong partner for La Liga in Africa for many years and our fan base across the continent has grown significantly during this time. We look forward to further years of success together.”
In related news, La Liga’s dedicated English-language channel, which made its bow in the UK earlier this year, is set to become available to subscribers of DStv, the direct-to-home satellite service owned by MultiChoice with approximately 18.9 million subscribers.