Tag Archives: La Liga

SuperSport, La Liga extend rights deal

Spanish top-flight football division La Liga has renewed its broadcasting rights deal with sub-Saharan African pay TV channel SuperSport, part of MultiChoice Group.

Gideon Khobane

According to SuperSport, this deal is central to its aim to be the home of football on the African continent. The agreement ensures it continues to be the home of La Liga throughout sub-Saharan Africa in all languages apart from Arabic and French.

SuperSport CEO Gideon Khobane said: “We’re delighted to have finalised a new deal, as football is one of our popular broadcast pillars. La Liga is a fantastic product and our viewers enjoy the excitement on show from week to week.”

Melcior Soler, director of La Liga’s audiovisual department, added: “SuperSport has been a strong partner for La Liga in Africa for many years and our fan base across the continent has grown significantly during this time. We look forward to further years of success together.”

In related news, La Liga’s dedicated English-language channel, which made its bow in the UK earlier this year, is set to become available to subscribers of DStv, the direct-to-home satellite service owned by MultiChoice with approximately 18.9 million subscribers.

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StarTimes wins rights to LaLiga

Pay TV operator StarTimes has acquired the broadcasting rights to matches in Spain’s La Liga football division, which will be aired on its platform in Nigeria from next season.

StarTimes’ entry into La Liga aims to redefine the pay TV sector, attract more Nigerians to the league and end the exclusivity clause in live sports content broadcasting rights in Nigeria following the government’s prohibition of exclusivity rights in broadcasting sporting events in the country.

Lai Mohammed, minister of information and culture, had directed the National Broadcasting Commission to implement a new regulation mandating broadcasters and exclusive licensees to share such rights with other broadcasters.

“This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcasters in the television and radio markets,” he said.

Football lovers will be able to watch live Spanish top-tier league matches on the StarTimes platform.

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