Pay platform Play TV’s channel Irawo has launched a show that celebrates Yoruba movies.
Sinima Mi, which debuted on January 22, focuses on the cast and crew who work in films made for the Yoruba community and looks behind the scenes during production.
The programme is hosted by Adeshina Kasali, better known as Medullar, and will air on Saturdays at 18.30, with a weekly broadcast on Tuesday at 19.00.
Funmi Adenaike, general manager of Play TV, said: “Premiering Sinima Mi is part of our commitment to provide global content that reflects the lives and aspirations of our viewers. We are looking forward to launching more and more exclusive global shows on Play TV.”
Sinima Mi was created by ArtsBeat Media and produced in partnership with Play TV. Irawo can be found at Channel 300.
Cable platform Play TV has added a 24-hour Yoruba entertainment network to its channel line-up.
Irawo – meaning ‘star’ in the Yoruba language – is now airing exclusively on the pay TV platform’s channel 300.
Described as “a bridge between the young and old Yoruba audience,” the channel showcases movies, music, entertainment and lifestyle, and is has a high level of indigenous content and entertainment.
Irawo debuts with programming such as CookSpot, hosted by popular Nollywood actress Arewa, who brings guests into her home to cook their favorite meals.
There’s also Oko Ataya, dedicated to couples and the sensitive issues of marital life, while talkshow The Ladder is hosted by popular Yoruba actress Adediwura Blarkgold. Sinima Mi, meanwhile, is about people who make movies.
According to Play general manager Funmi Adenaike, the channel was much anticipated by Play subscribers. “Irawo is one of the many steps we are taking to deliver our brand promise of telling the unique and beautiful Nigerian story to the world,” she said.