African fashion website Haute Fashion Africa (HFA) has launched its linear TV network exclusively on Nigerian pay TV platform Play TV.
Occupying channel 200, HFA TV features programmes that focus on the fashion industry in Africa. Shows go backstage and into the front row at fashion shows, highlighting various fashion stylists, designers and models.
Shows in its launch line-up include ICYMI: Haute Outside, Haute List Top Dix and Shop My Closet.
HFA has been an online destination since 2006. Speaking about the channel launch, HFA TV CEO Oluwadamilola ‘Wadami’ Amolegbe said: “For a decade, the Haute Fashion Africa brand has maintained its commitment to being a platform profile for African designers exhibiting a taste for the cultural.
“Tempered with an appreciation of the varied degrees of influence by the West in today’s fashion, the website has served as an exposure in the fashion world. With the recent launch of HFA TV, it furthers the narrative through television.”
Pay TV platform Play TV, formerly known as ConSat, offers a wide range of entertainment, from kids’ shows to sports, news, music and movies. It has more than 50 channels, some of which are exclusive to Play TV, such as HFA TV, 1 Comedy, 1 Music and Irawo TV.