Nigerian musician Olamide Adedeji, also known as Baddosneh, will be joining Play TV as a brand ambassador, the cable network has announced.
Adedeji was named as the network’s latest ambassador this week when he signed an endorsement deal with Play.
Funmi Adenaike, general manager of Play TV, said: “Olamide is a brand loyal to local content in Nigeria. He is someone who encourages people to live their dreams and that is what Play TV is about. We care about local content that can compete anywhere in the world; this is why we have aligned ourselves with Olamide.”
Adedeji commended Play for its commitment to the creative industry in Nigeria. “I would like to thank Play TV for choosing to work with me and bring me onboard for this project. For me, this is a ground-breaking move. It’s a major thing for Nigeria. It’s a major thing for Africa,” he said.
When asked what content he has planned for Play TV, he said: “I won’t let the cat out of the bag. That’s our selling point.”
Adedeji was welcomed by staff of Play and other Play TV ambassadors, including TV presenter Labi Olayori and Nollywood actress Adediwura Adesegha (aka Blarkgold).
Pay platform Play TV’s channel Irawo has launched a show that celebrates Yoruba movies.
Sinima Mi, which debuted on January 22, focuses on the cast and crew who work in films made for the Yoruba community and looks behind the scenes during production.
The programme is hosted by Adeshina Kasali, better known as Medullar, and will air on Saturdays at 18.30, with a weekly broadcast on Tuesday at 19.00.
Funmi Adenaike, general manager of Play TV, said: “Premiering Sinima Mi is part of our commitment to provide global content that reflects the lives and aspirations of our viewers. We are looking forward to launching more and more exclusive global shows on Play TV.”
Sinima Mi was created by ArtsBeat Media and produced in partnership with Play TV. Irawo can be found at Channel 300.
Cable platform Play TV has added a 24-hour Yoruba entertainment network to its channel line-up.
Irawo – meaning ‘star’ in the Yoruba language – is now airing exclusively on the pay TV platform’s channel 300.
Described as “a bridge between the young and old Yoruba audience,” the channel showcases movies, music, entertainment and lifestyle, and is has a high level of indigenous content and entertainment.
Irawo debuts with programming such as CookSpot, hosted by popular Nollywood actress Arewa, who brings guests into her home to cook their favorite meals.
There’s also Oko Ataya, dedicated to couples and the sensitive issues of marital life, while talkshow The Ladder is hosted by popular Yoruba actress Adediwura Blarkgold. Sinima Mi, meanwhile, is about people who make movies.
According to Play general manager Funmi Adenaike, the channel was much anticipated by Play subscribers. “Irawo is one of the many steps we are taking to deliver our brand promise of telling the unique and beautiful Nigerian story to the world,” she said.