Tag Archives: DSTV Premium

BBCS creates new BBC Lifestyle feed

BBC Studios (BBCS) has announced plans to create a separate BBC Lifestyle commercial channel that will be broadcast across Sub-Saharan Africa, in countries including Nigeria, Ghana, Uganda, Tanzania, Kenya and Ethiopia.

Sarah-Jane Harling

From September 1, advertisers in those countries will be able to reach modern female audiences through the channel feed, which is available across sub-Saharan Africa on MultiChoice’s pay TV service for DStv Premium, DStv Compact Plus and DStv Compact subscribers.

Sales for the BBC Lifestyle feed will be managed by MultiChoice’s DStv media sales arm on behalf of BBCS and advertisers targeting South African and SADC audiences will be able to reach those upmarket audiences on the current BBC Lifestyle feed.

“This will enable advertisers to target client needs through a combination of traditional advertising spots and tailored creative solutions,” said BBCS in a statement.

Cookery, entertainment series and aspirational design shows on BBC Lifestyle will include Come Dine With Me South Africa, Dinner Dates, Bake Off: The Professionals and the newly commissioned First Dates South Africa, which are watched by Kenyan and Nigerian audiences.

Sarah-Jane Harling, advertising account director for Africa at BBCS, said: “This is a significant step to offer brands the opportunity to align with BBC Lifestyle’s premium global and local content and extensive reach across Sub-Saharan Africa.

“With its unique mix of entertaining programming, the channel now offers dedicated ad breaks for South Africa and Africa, and remains a very attractive environment for advertisers operating on the continent.

“It enables BBC Lifestyle to assist brands wanting to specifically reach aspirational households in South Africa as well as consumers in Sub-Saharan Africa separately.”

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MultiChoice plans BBNaija 2019

Pay TV group MultiChoice has outlined its plans for the fourth season of reality show Big Brother Naija.

The company has launched a pop-up channel on its pay TV platforms DStv and GOtv that began airing this month. The channel airs events and highlights from the two previous seasons and will run till March 31 on DStv channel 198 and GOtv channel 12.

In addition to this, there will also be a reunion show that will air from March 18 to 31 and will show stars that were in the BBNaija Double Wahala season.

Subscribers to DStv Premium, Compact Plus, Compact, Family, Access, GOtv Max and Plus packages have access to the pop-up channel.

Auditions for this year’s edition of BBNaija took place across eight cities in Nigeria and the show is set to take place in Nigeria as well.

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MultiChoice set for price hike

Pay TV operator MultiChoice Nigeria could be about to increase its subscription tariff.

According to reports, MultiChoice’s pay platform DSTV Nigeria is considering making a price adjustment to its bouquets of channels.

The tariff will affect all bouquets, as DSTV Premium customers may have to pay N15,800 rather than the usual N14,700. Meanwhile, Compact Plus subscribers may pay N10,650 instead of N9,900, DSTV Family N3,800 to N4,000 and DSTV Access N1,900 to N2,000.

However, subscribers to the DSTV Family and DSTV Access bouquets may soon have access to more live football.

MultiChoice is a leading broadcasting companies in Africa. It is the parent company of pay platforms DSTV and GoTV. It provides premium video entertainment for subscribers in 49 Sub-Saharan African countries. It began operations in Nigeria in 1993.

Content Nigeria approached DSTV but had not received a response at time of writing.

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