Nigeria telco Airtel has launched a new TV service named Airtel TV in partnership with Trace Africa, Discover Digital and other content providers.
Airtel TV is described as a one-stop platform for everything related to entertainment, including music videos, sports and live TV.
Registered users on the Airtel TV app now have unlimited access to the Airtel TV content library, enabling them to stream various content categories on the Airtel 4G network.
In addition to the VoD service, there is provision for live TV channels such as Fashion Box, Bollywood, Inspiration TV, Al Jazeera English, Bloomberg TV and Trace.
Dinesh Balsingh, chief commercial officer at Airtel Nigeria, said: “Airtel is revolutionising the television viewing experience for all its customers. With Airtel TV, we bring the best shows, best movies and the best of live TV to our customers, engaging them with premium content as well as bringing joy, happiness and laughter to everyone regardless of location, entry fee and income level.
“With our 4G network, which is the most robust and widest in the country, subscribers to Airtel TV will enjoy a smooth and seamless viewing experience without hiccups and interruptions.”
Broadcaster EbonyLife TV is set to air the Nigerian version of US gameshow format The Dating Game soon and has a major sponsor attached.
The broadcaster recently signed a partnership with telecommunications company Airtel Nigeria that will see the company sponsor the show.
Airtel Nigeria’s chief commercial officer Dinesh Balsingh said: “I am pleased with the partnership with EbonyLife to deliver the maiden edition of The Dating Game Nigeria to the homes and smartphones of our esteemed telecoms consumers.
“Without a doubt, the vision of the show aligns with our philosophy of connecting people and Airtel will not relent in its quest of creating and supporting credible and exciting platforms that will further unite us as Nigerians.”
Anyone interested in taking part in the show can apply here.
The Dating Game is a TV reality show that offers single people a chance to find a suitable partner by pairing them up with who best suits them.
The series is being produced under licence from Sony Pictures Television and will start on EbonyLife TV before the end of the year. It will have its finale during the Valentine season in 2019.