Nigeria unearths Sony’s Dragons’ Den


By Content Nigeria reporter
March 9, 2018

News

Lagos-based Ultima Studios has announced it will be producing the Nigerian adaption of TV gameshow Dragons’ Den, through a deal with Sony Pictures Television (SPT).

Femi Ayeni

The Nigerian version will be called Lions’ Den. The format originated in Japan as Money Tigers before going on to be produced in 30 other countries, with names including Dragons’ Den, Shark Tank and Lions’ Den.

Contestants on the show pitch their business ideas to five entrepreneurial judges – called the Lions in the Nigerian version – who decide if their idea is profitable and worth investing in or not.

The pact continues Ultima’s relationship with SPT, as the two are already behind the Nigerian version of gameshow Who Wants to be a Millionaire? for the NTA network.

Ultima CEO Femi Ayeni told the press: “Ultima’s choice of Lions’ Den as its next venture is a celebration of the entrepreneurial spirit of Nigerians.

“The programme will not only provide exciting viewing for viewers at home but will also provide an opportunity for serious entrepreneurs to attract much-needed investment.

Mark Young

“Furthermore, as has been the case in all other countries where the show is running, it is not just the entrepreneurs but also the viewers at home that will benefit from the comments made by the Lions.”

Mark Young, SPT’s senior VP of distribution for the UK, Iberia and Africa, said: “Sony Pictures Television already has a fantastic and longstanding relationship with Ultima and we are thrilled to be working alongside them once more to bring Lions’ Den to Nigeria.

Ultima last year announced plans to launch the Nigerian adaptation of gameshow Family Feud. This week Ayeni confirmed the show was underway, following Ultima’s deal with rights holder FremantleMedia.

Ultima is yet to announce the launch date of these shows or the channels they will air on. Content Nigeria contacted the company, but is yet to get a response.

tagged in: , , , , , , ,