Mabaso named CEO of M-Net
Pay TV operator MultiChoice has appointed Nkateko Mabaso as the new CEO of its flagship channel M-Net in sub-Saharan Africa. The appointment is effective immediately.
According to Mabaso’s predecessor Yolisa Phahle: “Nkateko has been appointed in recognition of his continued commitment and contribution to local programming that audiences love and watch in increasing numbers year on year. He is passionate about our continent’s film and television industry and I wish him every success.”
While serving as the acting CEO of M-Net, Mabaso ensured the successful implementation of content strategies as well as investments in initiatives like content creation and coproduction.
He also ensured local channels that MultiChoice operates across the continent produced content that generated revenue and massive audience growth. These channels include the Africa Magic channels, Maisha Magic East, Maisha Magic Bongo, Zambezi Magic, Mzansi Magic, 1Magic and others.
Mabaso said: “I am incredibly excited to assume this new role and for the future of the company. I will continue to focus my efforts on local content creation to meet the growing audience demand for home-grown programming.”
Mabaso joined M-Net in 2009 as a marketing manager for Channel O and Vuzu, where he oversaw the positioning strategy ahead of the Mzansi Magic launch. Before that, he held positions at advertising agencies The Jupiter Drawing Room and Grey Advertising South Africa, as well as project manager for Edcon Group.