Kwesé TV aims to reinvent African TV
Sub-Saharan pay TV platform Kwesé TV aims to change the narrative of Africa’s media, according to a top exec at its parent company Econet Media.
Zachary Wazara, executive director at Econet, revealed that Kwesé is focused on ensuring Africa can access content without having to rely on pay TV.
“The free-to-air [FTA] business is intended to extend TV’s reach in Africa, recognising the fact that not everyone can afford pay TV. In Nigeria, for the Fifa World Cup, our [FTA channel] Kwesé Free Sports has signed up with Broadcasting Organization of Nigeria so that instead of 4.5 million pay customers watching the World Cup, we can now take the World Cup to between 100 million and 120 million people,” he said.
According to Wazara, Kwesé is changing the way people see pay TV, ensuring its sports channel is available to everyone on not just satellite TV but terrestrial as well.
In the past, Africa’s sports programming has been available on pay TV, but Kwesé Free Sports “gives the average African an opportunity to watch Formula 1, NBA and boxing at the highest level, to watch every single sport that is out there,” whereas before they were restricted to soccer, he said.
“Our objective is to begin to introduce different types of sports at international level, so we can also inspire our kids, by saying, ‘It’s not just about running, but more. Like tennis and rugby.’ Which is primarily why we introduced Kwesé Free Sports in 23 countries,” Wazara explained.
“Kwesé TV, which is our satellite business, competes against other brands that you know out there in the market. In Nigeria, our satellite TV has got the best clarity.
“Our objective is to do with satellite TV what was done with prepaid mobile – ensuring that anyone out there can have satellite television.”
In related news, Kwesé has just launched mobile app Kwesé iflix, which allows for flexible in-app subscriptions.
The subscription plans include three days for N250, seven days for N500 and 30 days for N1,000. Customers who download the app now get an opportunity to view 32 World Cup matches for free.