EbonyLife TV marks five years with rebrand


By Content Nigeria reporter
July 6, 2018

News

Premium lifestyle and entertainment channel EbonyLife TV has rebranded after marking its fifth anniversary this month.

Parent company EbonyLife Media unveiled a new logo and disclosed plans to launch the channel on pay TV platform StarTimes, ending the exclusivity of its carriage deal with DSTV, on August 1.

Mo Abudu, CEO of EbonyLife TV, said: “This is an exciting time for us. StarTimes is a force to be reckoned with in Africa. It is a privilege for EbonyLife to have an additional home with the network.

“Together with the global reach of [VoD service] EbonyLife ON, we will have the potential for millions more people to enjoy our shows.”

Mo Abudu

“As one of Nigeria’s leading television networks, it made sense to include it in the StarTimes family,” said Justin Zhang, MD of StarTimes.

However, reports suggest EbonyLife may have decided to expand its reach in Africa at this time because DSTV is set to stop airing the channel to subscribers in southern Africa this month. EbonyLife is yet to comment on the reports.

Meanwhile, it continues to expand not just via TV but also by its VoD service, EbonyLife ON, which was previously available only to international audiences.

The video streaming service is now accessible to Nigerians for a monthly subscription of N500. The EbonyLife ON app can be downloaded on Android and IOS app stores.

EbonyLife TV launched on July 1, 2013 and is now broadcast across Africa and the Caribbean on StarTimes (channel 107, 191), DSTV (channel 165) and Flow.

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