All posts by Gary

Zee agrees second African copro

Deceptive Measures is a remake of Zee’s Indian series Pavitra Rishta

Indian producer and broadcaster Zee Entertainment Enterprises has agreed its second drama coproduction deal in Africa, this time for a scripted format remake with a Nigerian talent agency and a Ghanaian broadcaster attached.

The deal between Zee’s Global Content Hub, Mace in Nigeria and Multimedia Group, which operates channels including Joy Prime and Adom TV, will see the latter airing Zee drama Deceptive Measures (52×60′).

Popular actors from Kenya, Ghana and Nigeria will star in the series, such as Michael Godson and Joy Jasmin Aygeman (Adomaa). Godson recently hinted at this new production in a social media message.

The series will be directed by Nigerian helmer Uduak-Obong Patrick, whose credits include Just Not Married and Tempted. Filming takes place across Kenya, Ghana and Nigeria.

The show is in production and is a remake of Zee’s Indian series Pavitra Rishta, which has already travelled into more than 20 countries. The story revolves around a middle-class woman who is not valued by those around her.

Regarding the remake of the Indian show by African partners, Zee’s chief business officer Sunita Uchil said: “It will be exciting to see how they adapt the series into their own identity. With this, we mark for our foray in creating local programs for local audiences. We also look forward to creating more partnerships throughout this continent.”

It’s the second African coproduction from Zee, following Khwaabon Ke Darmiyaan, a real-estate tycoon drama that saw the Indian company working with RTI from the Ivory Coast.

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Cartoon Network contest winner named

Children’s channel Cartoon Network Africa has selected Nigerian animator Ridwan Moshood as the winner of its Creative Lab competition.

Ridwan Moshood

Moshood’s project was selected from the Annecy International Animation Film Festival’s Animation du Monde pitches.

Moshood, who hails from Nigeria, is the creator of Garbage Boy & Trash Can. The judges were impressed by the project’s characters, graphic style and absurdity. It is the story about a garbage boy who assumes he has super powers he can use to fight for justice together, with his trash can.

“Ridwaan’s style is a perfect fit for the channel and shows fantastic graphism that makes the show instantly lovable, unique and full of energy,” said Ariane Suveg, programming director and head of kids’ content for Cartoon Network Africa.

In June this year, African creators, animation students, artists and writers were challenged to design innovative and local shortform content that reinforces the local importance of the brand. In September, 10 projects were shortlisted out of 250, which were then pitched to Cartoon Network Africa’s content team.

Garbage Boy & Trash Can

“We were pleasantly surprised by the wealth of animation talent on the continent and the selection panel had a tough task. The editorial guidelines for the channel were very specific, and yet we received many applications,” said Suveg.

The runners-up were Intergalactic Ice Cream, from South African toonist Andrew John Phillips, whose storyline centres on a delivery boy’s adventurous after-school job; and Majitu, a project by Kenyan Mark Kinuthia, which follows two characters on a mission to save the world from evil.

Along with the winner, both runners-up will be given the opportunity to get their project produced as a pilot with Cartoon Network Africa, and the pilot will then premiere on the broadcaster and its digital platforms in 2019.

“We are thrilled that the Creative Lab winner and runners-up reflect the vibrant nature of the continent and look forward to collaborating with each of them. We’re excited to have seen strong African inspiration and captivating proposals all around, with strong human stakes in characters and stories that go straight to the heart,” said Suveg.

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London university honours Abudu

Mo Abudu, CEO of Nigerian broadcaster EbonyLife TV, has been awarded an honorary doctorate from the University of Westminister in London.

Mo Abudu

The award was for her contributions to the broadcasting industry in Nigeria and the presentation took place at the university’s annual graduation ceremony on November 12.

A broadcaster, filmmaker and producer of the very first pan-African talkshow, Moments with Mo, Abudu had previously obtained a masters degree in manpower studies at the university in 1993.

She said: “I would like to say a big thank-you to the University of Westminster for awarding me an honorary degree of Doctor of Arts, in recognition of my contributions to broadcasting enterprise in Nigeria.

“My second honorary degree – it’s really exciting to be recognised for doing what you love.”

EbonyLife TV is now a media group, encompassing broadcasting, TV and movie production, and video-on-demand services.

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Delayed TStv Africa ‘back on track’

Nigerian pay TV operator TStv Africa, which was unveiled in October last year but was put on hiatus, has resumed full operations and will this month start to sell decoders nationwide.

The company said decoder sales will begin on November 28 and the platform will have more than 72 television channels. These include TVC News, BBC World News, TravelXP, A1 Kids and Grande Bolly. Other include AIT, Aljazeera, NTA, CGTN and Wap TV

TStv Africa in a statement said: “Dear Nigerians, we wish to immensely thank you for standing by us all through our trying times and wish to confirm to you that TStv Africa is now stable in operation.

“Sequel to this, nationwide sales of decoder and accessories will effectively commence from 28th November, 2018 with access to over 72 TV channels. Please feel free to walk into any nearby TStv Africa retail outlet to pick up your decoders and accessories. We appreciate you for standing by us.”

As well as channels in the genres of music, news, religion, lifestyle, fashion, health and kids, TStv offers complimentary internet services, video calls and other features 9n a bouquet that is intended to be affordable to Nigerians.

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Eutelsat leads in DTH satellite markets

European satellite platform Eutelsat is the market leader in the satellite TV market in Nigeria, Cameroon and Ivory Coast, according to new research.

Eutelsat’s position in the TV market was revealed in a study by media research firm Nielsen in the three countries. It involved one-on-one interviews with 3,000 households in Nigeria, 2,000 in Cameroon and 2,000 in Ivory Coast.

It was discovered that DTH satellite television was the most used TV delivery technology in Ivory Coast, reaching 68% of households, and a very popular method in Nigeria (41% of households) and Cameroon (38% of households).

This translates as 1.5 million satellite TV households in Ivory Coast, 10.3 million in Nigeria and 1.3 million in Cameroon. Of this installed DTH base, Eutelsat’s satellite signals reach 240,000 households in Ivory Coast, five million in Nigeria, and 940,000 in Cameroon.

“Eutelsat is pleased to have established a strong presence in the regional audiovisual landscape, providing millions of households with access to a wide range of local and international channels,” said Nicolas Baravalle, VP for sub-Saharan Africa at Eutelsat.

“This study confirms that Eutelsat’s 16° east position is the leading position for free-to-air broadcasting in Cameroon and Ivory Coast and that Eutelsat’s three positions – 36° east, 7° east and 16° east – serve the largest combined audience in the Nigerian market,” he added.

“It is a testament to our long-standing partnership with many of Africa’s leading TV channels and bouquets. We look forward to strengthening these partnerships to develop our services as these dynamic markets continue to evolve.”

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Otabor, Heatfactory tackle trafficking

Otabor Television and Heatfactory ICI Productions have partnered with the National Agency for the Prohibition of Trafficking in Persons (NAPTIP) to make a movie aimed at combatting human trafficking.

Dame Julie Okah-Donli

Pillars of Africa will look at the issue of human trafficking as it affects the world but specifically Africa. In an effort to educate the public on the problem, NAPTIP director general Dame Julie Okah-Donli urged everyone to report any human trafficking cases they stumble on.

“The story of the travails that victims of human trafficking go through cannot be told enough. We always seek for ways to bring the story to Nigeria and beyond, with the aim of raising awareness and preventing incidences of trafficking,” she said.

Ikechukwu Mac Innocent, head of Heatfactory ICI Productions and Otabor TV, agreed that the collaboration would help deal with illegal activities and atrocities. He urged organisations and international bodies to protect African children.

Heatfactory is behind movies such as Deep Blue Sea and Diana’s Verdict, while Silverbird Film Distribution is attached to distribute Pillars of Africa. NAPTIP has previously worked with Wale Adenuga Productions to produce the TV series Itohan.

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Content rules at C3 Africa Network

The third C3 Africa Network creative content conference gets under way

Nigerian content market C3 Africa Network held its third creative content conference at the Genesis Deluxe Cinema in Lekki, Lagos yesterday.

In attendance were industry leaders and Nigerian and international filmmakers. Various panel sessions highlighted key issues and debated how African content can be improved and distributed globally.

The first panel session was entitled Exporting African Culture and involved Ope Ajayi, VP of Genesis Cinema; Ghanaian animator Francis Brown; UK-based professor of film Florence Ayisi; and South African filmmaker Dumi Gumbi.

The panellists agreed there has to be more divergence of content in Africa, other than the usual comedy shows. “Make films that can have a global appeal and are in our indigenous languages in order to preserve our culture,” Ajayi urged.

The second session looked at the distribution of content and the panellists were Damola Layonu, operations support manager at Film One Distribution; Ngozi Aderibigbe from law firm Jackson, Etti & Edu; and Tunde Onakoya from Iflix. Creating content that can sell outside the country of origin was the biggest concern during the session.

The third session discussed the impact of the digital revolution and included Olatubosun Alake, general manager of My-Film House; Dennis Igwebuike, director for YouTube channel Aforevo; Dami Dawson, content director at LITV; and Ngozi Okoli from Iroko Partners.

This debate addressed VoD platforms and what particular features they look out for when it comes to content.

The final session looked at funding and coproduction in Nollywood. Moderating was Amaka Nwosu and the panel members were Cynthia Nwuka, creative director at BOI and Simphiwe Ngcobo from Kwazul Natal Commissions.

Ngcobo said that for producers to have creative content, they must have collaborative partnerships. “Producers should produce for the global market and not for local consumption alone,” added Nwuka.

The C3 Africa Network was founded by MD Somto Ajuluchukwu. For Content Nigeria’s in-depth interview with him, click here.

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MultiChoice unwraps festive package

Pay TV group MultiChoice Nigeria has revealed a special offer for its customers who use DStv and GOtv platforms to mark the festive season.

Martin Mabutho

As part of a campaign tagged #FestiveTogether, unique content will be made available on DStv and GOtv channels and subscribers will also have access to discounts on the Explora and HD decoders.

According to MultiChoice Nigeria’s chief customer officer Martin Mabutho: “The festive season is a great time for family and friends to come together, and we are making those moments extra special with world-class content on our platforms.”

He added that the upcoming festive season will have good TV content that can be enjoyed by the entire family.

“Our customers will enjoy their yearly festive tradition even more as they create new memories with a line-up of amazing content, such as our special Nigerian Festivals pop-up channel which features some of the biggest music concerts and shows on the continent including The Experience, Calabar Carnival, Akwa Ibom Christmas Concert and One Lagos Fiesta,” he added.

“We also have the much-loved special kiddies’ channel, Animania, which will be a perfect companion for DStv kids this season. Football lovers will still enjoy the matches of the best football leagues in the world: the English Premier League, UEFA Champions League, La Liga and SerieA Live, and in glorious HD on SuperSport channels.”

The Explora dish kit was formally N52,100 but is now N29,900, while the HD decoder dish kit has been reduced to N9, 900 from N11, 900.

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Kwesé TV viewers react to channel cuts

Subscribers to the pay TV services owned by Econet Media have reacted with mixed feelings to the company’s decision to shutter satellite TV platform Kwesé TV and reduce of channels it offers elsewhere.

Earlier this week, Econet pulled the plug on its 18-month-old satellite pay TV service Kwesé TV as it aligns its business to growth in fixed broadband and mobile penetration on the African continent.

Johannesburg-based Econet is now focusing on free-to-air Kwesé Free Sports, mobile VoD platform Kwesé iflix and OTT service Kwesé Play.

Out of the 65 channels once carried on Kwesé, only about 14 are now being aired on the cable TV platform, including a collection of free channels, Kwesé sports and religious channels. This action took effect on November 1 and resulted in many comments by subscribers.

One Lagos-based subscriber, Mustapha Olaiya, said: “I am surprised at the sudden cancellation of Kwesé TV. I wasn’t expecting it. I was confused when I saw only 14 active channels. Why will Kwesé not inform its customers of this development because I only saw the news online?”

Another Kwesé TV subscriber, based in Ibadan, said: “I just got the decoder three months ago. So what should I do with it? What will happen if the company changes its decision on the new Kwesé Play offer?”

Industry analyst Temidayo Sesan said Kwesé TV’s shutdown was predictable due to stiff competition new entrants face in the pay TV space. He said: “The pattern is the same every time. They arrive, they promise a lot of things, they deliver for a couple of months, struggle for even more months and eventually shut down.”

Customers have been advised to get the new OTT box Kwesé Play in order to gain access to the company’s digital streaming services since the business is being repositioned to focus on mobile entertainment business.

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Yanga! TV goes shopping

Yanga! TV, the UK-based satellite channel aimed at the African diaspora, is launching a teleshopping segment in its schedule called Yanga! Shop.

Julian Ballantyne

Yanga! Shop is a platform that offers African small-business owners in the UK an outlet to reach consumers by displaying products from the African diaspora.

These will range from gifts and beauty products to toys, gadgets and Christmas items, including hair straighteners, wigs, Afrocentric mugs, handmade African cards and other items made specially for the African community.

The service will be presented by former children’s TV presenter and teleshopping regular Julian Ballantyne. He appeared on shopping network QVC for 20 years, as well as presenting kids’ programme Motormouth on ITV and the channel’s long-running travel show Wish You Were Here.

“Yanga! Shop will offer an unparalleled teleshopping outlet for African small-business owners to sell their products directly to diaspora consumers in the UK and Ireland,” said Lindsey Oliver, CEO at Africa Media Works-owned Yanga! TV.

“Africa Media Works is proud to launch this exciting and innovative way for our viewers to shop, continuing our support of African content, photography and enterprise with this showcase of African small businesses in the UK.”

The teleshopping service began broadcasting yesterday and will air from 6.00 to 9.00 on weekdays and from 8.00 to 10.00 at weekends. The Yanga! TV network airs on Sky channel 453 and Freesat channel 171.

Yanga! is a commercial entertainment channel from Africa Media Works that reflects the lives, issues and infectious energy of the African diaspora. Former Al Jazeera and Bloomberg exec Oliver launched the service in March this year.

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Reuters launches new brand identity

International news agency Reuters has unveiled its new brand identity, having changed the name of its financial and risk business unit to Refinitiv.

The move came after a successful partnership deal with a group of investors led by private equity firm Blackstone Group, which now owns 55% of the new business.

The new identity was revealed at the West Africa Excellence Awards, which took place in Lagos recently. The awards recognised financial market participants who had good performances and had made remarkable contributions in society.

Ini Ebong of First Bank Nigeria won the People’s Award; Bola Onadele Koko, MD/CEO at FMDQ Securities Exchange, won the Best Partner Award and the Innovation Awards for embracing disruption with new ideas; Ibukun Oyedeji of Ecobank took home the Most Impactful Business Award; and Jacob Brobbey of Barclays Bank of Ghana won the Embracing Technology Award.

Sneha Shah, MD for Africa at Refinitiv, said: “We are very excited to be bringing the Excellence Awards for the first time in West Africa. What is going to drive the success and growth of our economy is committed individuals and companies that are contributing to strong and stable financial systems and institutions.

“The inaugural 2018 West Africa Excellence Awards will recognise and highlight the great work of individuals and companies who, amongst many outstanding nominees, were selected by the independent judges as the ones producing the most impact for West Africa’s financial markets.”

Dr Okwu Joseph Nnanna, deputy governor of economic policy at the Central Bank of Nigeria (CBN), represented by Dr Alvan Ikoku, said: “Thomson Reuters Refinitiv has been a dependable partner of the CBN and other financial institutions within the West Africa sub-region in developing support for financial products and information.”

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Malta Guinness show auditions in Enugu

Auditions get under way for The Maltavator Challenge

The Maltavator Challenge, a talent competition organised by Nigerian beverage company Malta Guinness, has held another set of auditions, this time in the city of Enugu.

The auditions took place at the Polo Park shopping complex in Enugu in early November. The contestants engaged in challenging obstacle courses, as well as physical and mental games.

Participants included Godswill Chibuike, Ugochukwu Ugwoke, Chinedu Ifezue and Chinenyenwa Ogbodo, who would later compete with other finalists for the final spots on Team Nigeria.

Omotola Bamigbaiye-Elatuyi, marketing manager of premium non-alcoholic drinks at Malta Guinness, said: “The Maltavator Challenge is in line with the brand purpose of Malta Guinness, which exists to fuel the can-do spirit of everyday Nigerians.

“We have been to Ibadan and Benin and now it is the turn of Enugu. We are excited about the huge turnout of Nigerian youths in Enugu to contest for a chance to represent Nigeria in the pan-African TV show.”

There will be further auditions in major Nigerian cities in search of more contestants to take part in the second season of The Maltavator Challenge.

The new series will see contestants from Nigeria, Ghana, Cameroun, Ivory Coast and Ethiopia compete on mentally and physically challenging obstacle courses for a chance to win US$20,000 and other prizes.

The show will be aired on major TV stations across Nigeria and participating African countries.

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Third C3 Africa Network event lined up

Nigerian content market C3 Africa Network, organised in partnership with the Africa International Film Festival, is set to hold its third creative conference next week.

Somto Ajuluchukwu

The event will take place on November 13 at the Genesis Deluxe Cinema in Lagos.

It aims to bring together industry leaders and voices and also feature international corporations and influencers in the West African and Nigerian film and TV markets.

“We’ve established strong relationships with distribution titans inside Africa and across the world and have an open forum where members of the C3 Network are given opportunities to sell their content locally and internationally,” Somto Ajuluchukwu, MD of C3 Africa Network, told Content Nigeria.

“With well targeted panel sessions, we create avenues for upstream networking of young producers with major local and international studio executives who we invite as guests. One of our new features is the coproduction pitch, where we provide producers with funding opportunities for ideas to come to life.”

C3 Africa Network promises to reveal trade tips and offer a venue to network and engage in pitch competitions that will help bring stories to the screen.

“C3 Africa doesn’t recognise or make active plans to surpass similar platforms. Our key mission is to add value to producers, buyers and distributors alike, annually across West Africa and, over time, globally. We understand the core problems of local producers and what distributors and buyers are looking for, and we connect the dots annually, not only in Nigeria but the market growing in Accra,” added Ajuluchukwu.

“Our vision is take account for between N300m and N500m in trade, purchase and production value. By 2020, we are amassing those numbers as we are the meeting point for multiple collaborations that have happened in the past year. Also, note that we have been in operation for one year and are about to do our third event.

“However, what drives our market is data. We breath data and that is one of the key criteria in how we structure the event. It’s also shared in our annual magazine, making its maiden launch at this November edition. We are more interested in collaborating with like platforms in formulating a powerful industry than competing.”

Funding, technology and education are three of the elements needed to advance film production, claims Ajuluchukwu. “We need more film schools, we need more technology to make projects and we need larger budgets behind production and exhibition to advance both large and small-scale productions while building more cinemas as the market is under-served,” he said. “The industry needs to be lucrative and liquid, and that only comes from the injection of funds.”

“This gives us, as a platform, the power to steer the growth of the industry with progressive partners with a bird’s eye view of industry best practice and practical data which investors would roll over for. It’s a thought-about process. We plan to be a one of the vertebrae forming the backbone of the industry.”

C3 Africa Network is also partnering with African pay TV group MultiChoice to bring buyers to the market alongside key players for the networking sessions, as well as bringing the international market to meet local partners.

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Big-money talent show unveiled

A reality TV show has been unveiled that aims to seek out Nigerian talent and hand out US$30,000 to each winner along with the chance to work with a top-selling music artist.

Cobhams Asuquo

Stardom Nigeria will look for raw talent with the potential to produce a unique sound that is different to the usual musicianship and showmanship.

Music industry maestro Cobhams Asuquo, who will be one of the judges on the show, said: “I am involved in the project because Stardom Nigeria speaks to the different components of the creative music industry. I feel like Nigeria should have a new form of music industry, which could be achieved through this show.”

The contestants can be vocalists, songwriters or producers and auditions will take place in Lagos, Port Harcourt, Benin, Jos, Calabar and Kaduna. The show will have three winners, one in each category.

Jennifer Okeakwa, executive producer of Stardom Nigeria, added: “The show is focused more on finding people who are musicians at heart. We are looking for a platform that not only wants to propel them but is also accepting of their diversity in style and sound, ranging from folk music like apala to classically trained singers, self-taught producers and naturally endowed lyrists.”

Stardom Nigeria’s production team also comprises Ware Zuokumor, Jennifer Okeakwa, Charles Osagie and Demola Adewole. The date for the auditions and the channels that will air the show have not yet been announced.

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TVC appoints Din-Jacob as news chief

Stella Din-Jacob has been appointed director of news by Nigerian broadcaster TVC Communications.

Stella Din-Jacob

As the Lagos-based television channel engages in strategic changes in its editorial output, Din-Jacob will handle the management of TVC News as well as oversee the division’s strategic direction.

TVC Communications CEO Andrew Hanlon said: “TVC News is about to undergo radical change over the course of the next few months and the change will involve improving editorial output, the ability to break news first and fast, and providing viewers with a modern, attractive and world-class news service which Nigerians will be proud of.

“As a renowned Nigerian broadcast news professional with a pedigree of excellence, Stella Din-Jacob has the experience, drive and determination to bring TVC News to the highest levels to which we aspire as a major African broadcasting company.

“Her commendable experience as a news manager and a practicing broadcast news journalist will be of immense value to the business as we continue our journey of investment and improvement in our services for our viewers and advertisers.”

Having previously been national head of news and general manager of News 24 for Silverbird Communications, Din-Jacob is bringing over 20 years of experience in broadcast news journalism.

She has freelanced for a number of international media organisations including CNN, Al Jazeera, Vatican Radio and UK newspaper The Guardian. At Channels Television, she reported on events across Africa and covered meetings of the UN, Commonwealth, African Union and Ecowas.

“I’m delighted to join TVC Communications and I look forward to the challenge of leading the news team, harnessing creative growth and professional development of dedicated professionals,” Din-Jacob said.

Din-Jacob is a graduate of the University of Kent in the UK and also attended the Nigerian Law School in 1993.

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Nigerians named on UK’s Powerlist 2019

Mo Abudu: “I am honoured and humbled to be included.”

Several influential TV executives of Nigerian heritage have been included in a recently published list of the most powerful black Britons.

Tunde Ogungbesan

The selection was based on how influential they are among their immediate sphere of expertise and how far that influence reaches into the wider world.

The Powerlist has been compiled every year since 2007 by London-based Powerful Media, with support from JP Morgan, Ernst & Young, Linklaters and the Executive Leadership Council.

Among the 100 people in the 2019 list are Mo Abudu, CEO and executive chair of Nigerian broadcaster EbonyLifeTV; Tunde Ogungbesan, the BBC’s head of diversity and inclusion; David Olusoga, historian, filmmaker and joint creative director of London production company Uplands Television; and BBC TV presenter and actor Ade Adepitan.

David Olusoga

The Powerlist 2019 was unveiled at a gala dinner held on October 23 in London. The list showcases and celebrates African and Afro-Caribbean men and women who are making an impact on people’s lives and their environment.

According to Abudu: “The Powerlist is the most authoritative recognition of black influence in the UK; therefore I am honoured and humbled to be included. It’s nice to know that those of us who return home to make our contributions are not being overlooked.

Ade Adepitan

“This publication is sent to schools and universities all over the UK, so I hope that my story can influence even one child to follow their dreams,” she added.

Now in in its 12th year, the Powerlist has succeeded in creating a network of influencers and also elevating ordinary people to a state of prominence.

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TV presenters escape prosecution

The court order imposed on three Channels TV presenters by Justice Okon Abang of the Nigerian Federal High Court in Abuja in July has been suspended.

The trio involved are Chamberlain Usoh, Gimba Umar and Nneotaobase Egbe. Under the ruling, they were to be prosecuted over the broadcasting of allegedly prejudicial material in respect of the trial of Chief Olisa Metuh, the former publicity secretary of the People’s Democratic Party.

The three presenters of the Sunrise Daily show on Channels TV were set to be arraigned for allegedly making prejudicial statements concerning Metuh’s court case for alleged fraud.

Usoh, Egne and Umar anchored the programme, in which they interviewed the lawyers from both sides of the case. These included Johnson Ojogbane of the Economic & Financial Crimes Commission, representing the prosecution, and Benchuks Nwosu, representing the defence.

During the trial, relating to allegations of money-laundering, the three presenters conducted themselves in a manner that Justice Okon Abang ruled was contemptuous and prejudicial to the court.

This led to an outburst by the judge, who said: “So Channels Television has become a court of law.”

As a result of this, they were to be arraigned before any court that had the same jurisdiction as the Federal High Court.

Justice Abang has now temporarily suspended the prosecution order while waiting for the outcome of an appeal that Channels TV has since filed against his July ruling.

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Blocknolly TV aims to support talent

A Nigerian entertainment network that distributes ad revenue to its content’s creators via blockchain technology is set to launch.

Nicholas Lawrence Onumara

Blocknolly TV founder Nicholas Lawrence Onumara told Content Nigeria: “Blocknolly TV is a decentralised streaming platform built on the Ethereum blockchain, to distribute royalties to entertainers using a smart contract.

“I know a lot of us have this belief that most onscreen superstars are multimillionaires, but the truth is that they are trying so hard to keep up to that status. This is why after they get old and sick they find it difficult to fund their transplant trips overseas.

“These same actors end up seeking public aid to finance their medical bills, but in reality they have done jobs that should afford them 10 kidneys if they so desire.

“To solve this great problem, as well as the piracy issue, I have decided to bring this awesome blockchain technology to the industry. It is a technology that distributes all ad revenue generated from a video to everyone in that video as well as all the viewers watching from their comfort zone.”

Onumara believes the introduction of blockchain to Nollywood will greatly impact the lives of Nigerian talent.

“This innovation is one of the best things that can ever happen to actors globally as they can now earn money from their work anytime, and from anywhere they are, even after their retirement or death. Nothing can be more promising to our celebrities,” he said.

Blocknolly TV will air movies, music videos, comedies and skits. With it, content creators will be rewarded for having their content aired while viewers will also be rewarded without being stakeholders in the movie industry.

“I am happy to see Africa take the lead for the first time in this space. Thanks to Nollywood for embracing this innovation, and we hope other countries worldwide embrace this technology too, because our entertainers deserve more than they get for their good works,” he added.

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LA set to host Nigerian film summit

The next Nigerian International Film Summit (NIFS) is set to take place at the Sierra ballroom in the Marina Del Rey Marriot hotel in Los Angeles on November 3-4.

Ijeoma Onah

The two-day event is themed Local Meets Global Demand and will comprise business discussions, panel sessions, networking receptions and numerous speakers who have expertise in various fields.

The main focus of this summit is to critically examine the problems associated with the film business in Nigeria and how it compares to the distribution of Hollywood movies in Nigeria, as well as the Nollywood appeal for international distribution across territories.

The event will also discuss the possibilities, challenges and opportunities surrounding the business of film in Nigeria for international distributors and film investors and how Nollywood is meeting international standards.

Speakers at the event will include Stephanie Linus, CEO of Next Page Productions; Emem Isong, CEO of the Royal Arts Academy; Ken Attoh, CEO of Sparrow Productions; Marie Longai, founder of Restless Global; and Francis Nebot, founder of iFind Distribution.

Also on the speaker list are Fela Oke, founder of Flu3nt; Kene Okwuosa, MD of Filmhouse Cinemas; Craig Shurn, CEO of Part Two Media; Richard Signieski, CEO of Blue Sky; Moses Babatope, MD of Filmone Distribution; and Adedayo Thomas, exec director at the Nigerian Films & Video Censors Board.

Topics to be discussed include Understanding Nigeria Film Business: Facts and figures; Coproducing and Financing with Nigeria; Production Values: How Far Can Nigerian Films Travel? Opportunities and Limitations; and Understanding Theatrical Distribution and Exhibition Opportunities with Nigeria.

“It’s another time to talk less and do more in using our success stories to position the Nigerian Film Industry at the global film business map, attract Investment into the ecosystem and explore every opportunity for increased revenue for Nigerian Independent producers,” said Ijeoma Onah, founder of NIFS.

“So it’s action time. Let’s move forward, let’s use our collective efforts to showcase the huge potentials of film business in Nigeria.”

NIFS is an industry body designed to enable business-driven conversations on the bourgeoning film industry in Nigeria. It is for all those involved already or interested in the business of film in Nigeria.

Content Nigeria is among NIFS’s media partners.

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MultiChoice ranks fourth in ads list

African pay TV company MultiChoice ranks fourth on the list of the top 20 advertisers in Nigeria for 2017, a recently published report has revealed.

Business publishing company MediaFacts’ study looked at the above-the-line category in Nigeria’s advertising industry.

MultiChoice, together with other Nigerian companies including Nigerian Breweries and Cadbury Nigeria, had a combined ad spend of N7.4bn (US$20.4m).

The report also reflects the fact that despite the economic recession in the country in 2017, advertisement spent on television was on the increase.

On average, the total percentage of above-the-line ad spend in the first, second and third quarters of last year were 24%, 26% and 26.5% respectively.

MediaFacts is a book that is published every year on advertising and media buying trends in Nigeria, West and Central Africa.

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