Arewa24 marks anniversary with new series


By Content Nigeria reporter
July 3, 2020

News
Dandalin Sesame has been created through a partnership with Sesame Workshop

Arewa24, the Hausa-language entertainment and lifestyle TV channel and production studio in West Africa, is marking the sixth anniversary of its launch with a slate of new shows.

Arewa24 aims to provide an authentic Northern Nigerian voice for its audiences and reflect the region’s pride in local culture, arts and lifestyle for Hausa-speaking families.

The new slate coming to the channel this month features drama series such as Labarina, directed by Nigerian filmmaker Aminu Saira; season two of popular comedy series Gidan Badamasi; new episodes of Dadin Kowa, the longest-running drama series in Northern Nigeria; and fellow hit drama series 90 Days.

For kids and young viewers, the channel will air a Nigerian version of classic US children’s show Sesame Street. Dandalin Sesame will feature lovable characters in a Nigerian cultural context and in Hausa.

The channel will also air kids’ educational show Akili & Me; animated series My Better World, which follows the adventures of six African teens as they navigate the complex challenges of school, family and friendship; and youth magazine show The 77%, which highlights the Africans under-35s shaping the continent’s future.

Travel, lifestyle and profile show Jakadan Arewa will also debut, featuring Hausa personalities, musicians and communities in other African countries and beyond.

John Ekainu, Arewa24’s studio general manager, said: “There is no better way to celebrate our sixth anniversary than to treat our viewers to a special collection of new Hausa dramas, kids’ and youth shows, and other family-friendly entertainment programs that anchor our line-up. All of these new shows will be available on the company’s global subscription streaming service Arewa24 On Demand, reaching Hausa speakers around the world.”

Arewa24 also airs Kannywood movies and has licensed a collection of new titles that will be rolled out in the weeks and months ahead.

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